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Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
Workflow That Works Under Pressure
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Workflow That Works Under Pressure

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  • 1. Workflow that works under pressure Building tools that make publishing faster, safer, and saner ! ! ! #congility2014 : @eaton : 18-06-2014 1
  • 2. Hi, I’m @eaton! I’m with Lullabot. web strategy, design, and development 2
  • 3. Lots of content 3
  • 4. I have a lot of feelings 4
  • 5. 1. The potato button 5
  • 6. 1. The potato button 6
  • 7. “ The latest version of our 
 CMS has a fresh new design; it’s simple and easy to use! 7 Every vendor since vendors started vending
  • 8. 1. The potato button 2. A false dichotomy 8
  • 9. Creator 9 Consumer Editor Writer Author Ink-stained wretch Visitor Customer End user Reader
  • 10. 10 Legal Counsel opywriter Freelance Photographer Hapless Intern Editor in Chief Social Media Manag Fact Checker Subject Matter Boss’s Assistan
  • 11. one size does not fit all. 11
  • 12. 1. The potato button 2. A false dichotomy 3. Hard-won lessons 12
  • 13. Don’t overwhelm ‣ Inexperienced users need clear paths ‣ Experienced ones need shortcuts ‣ Both need consistency ‣ Use their vocabulary to label, organize ‣ Use selective disclosure, sensible defaults 13
  • 14. Speed tasks, not forms ‣ Let go of the 1:1 mapping ‣ Understand the processes and goals ‣ Maintain context, state for multi-step work ‣ Automate repetitive tasks ‣ Map offline work, know the cutovers 14
  • 15. Workflow should work ‣ Your 12-step approval system sucks ‣ Model state, then responsibility, then process ‣ Give visibility before veto power ‣ Restrict access to risky actions ‣ Consult the lawyer, trust the team. 15
  • 16. Divorce the design ‣ Take a hard look at responsibilities ‣ Capture priority, emphasis, grouping ‣ Slim down the markup, use tokens ‣ Treat curation and assembly as content ‣ Don’t be dazzled by amazing demos 16
  • 17. 1. The potato button 2. A false dichotomy 3. Hard-won lessons 4. Success stories 17
  • 18. MSNBC 18
  • 19. decoupled control 19
  • 20. decoupled control 19
  • 21. 20
  • 22. 20
  • 23. The GRAMMYs 21
  • 24. 22 4pm-10pm Feb 10th Roughly 1,000,000,000,000,000,00 Est. GRAMMYTraffic
  • 25. 23
  • 26. WWE 24
  • 27. Grouping and Labeling 25
  • 28. 26
  • 29. The New York Times 27
  • 30. 28 open.blogs.nytimes.com/2014/06/17/scoop-a-glimpse-into-the-nytimes-cms
  • 31. 29 open.blogs.nytimes.com/2014/06/17/scoop-a-glimpse-into-the-nytimes-cms
  • 32. Making it happen 30
  • 33. There’s always a budget for “not failing” ‣ Map content to business goals ‣ Know the cost of public errors ‣ Know the cost of lost time ‣ Grab the low-hanging fruit 31
  • 34. There’s always a budget for “not failing” ‣ Map content to business goals ‣ Know the cost of public errors ‣ Know the cost of lost time ‣ Grab the low-hanging fruit 31 http://xkcd.com/1205
  • 35. Yay, it’s old-fashioned CS and UX work! ‣ Interviews and user stories! ‣ Card sorts and taxonomy! ‣ Domain and content modeling! ‣ Inventories and governance plans! 32
  • 36. Your secret weapon: two hours and a pizza ‣ Get your editors involved early ‣ Ask what they want and hate ‣ Watch them do real work 33
  • 37. Your tools will evolve: Ask, build, and iterate. ‣ You can never solve it all in one go ‣ Iterative refinement lets you learn ‣ Your solutions will not be universal
 
 …But they’ll work for your team. 34
  • 38. Want to read more? Check out… 35 When Editors Design ! Baby Got Backend Battle for the Body Field ! Interviewing Users Card Sorting Mental Models Web Form Design www.smashingmagazine.com/2013/06/26/ controlling-presentation-in-structured-content www.lullabot.com/blog/article/baby-got-backend alistapart.com/article/battle-for-the-body-field ! rosenfeldmedia.com/books/interviewing-users rosenfeldmedia.com/books/card-sorting rosenfeldmedia.com/books/mental-models rosenfeldmedia.com/books/web-form-design

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