Planning Beyond the Page

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Planning Beyond the Page

  1. Planning Beyond the Page Creating content that survives your next redesign ! ! ! ! @eaton at #nowwhat14 1
  2. Hi. I’m @eaton! I’m with Lullabot. 2 Strategy, Design, and Development
  3. Pages aren’t content 3
  4. Pages aren’t content They’re where it lives 3
  5. Two web developers walk into a bar… 4
  6. That’s a lot of pages! 5
  7. 6
  8. 6
  9. 6
  10. 6
  11. 6
  12. 7 Disney’s American Legends: John Henry (http://movies.disney.com/disneys-american-legends)
  13. 7 Disney’s American Legends: John Henry (http://movies.disney.com/disneys-american-legends)
  14. 8
  15. 9 Web
  16. 10 Web Apps
  17. 11 Search Social Email APIs Print FeedsWeb Apps
  18. Page : Content 12
  19. Page : Content 12
  20. 13
  21. “The way we publish on the web is mostly derived from what we know about putting ink on paper.
 
 The future is content in smaller, discrete objects that can be assembled into new containers. 14 Karen McGrane, Harvard Businss Review
  22. “The way we publish on the web is mostly derived from what we know about putting ink on paper.
 
 The future is content in smaller, discrete objects that can be assembled into new containers. 15 Karen McGrane, Harvard Businss Review
  23. on the web is mostly derived about putting ink on paper.
 t in smaller, discrete objects ed into new containers. 15 Karen McGrane, Harvard Businss Review
  24. Pulling apart your pages 16
  25. ‣ Describe services, products, etc. 17
  26. 18 ArticleTopicBioAdReviewProductGalleryService
  27. 19 Article Topic Bio Ad Review Product Service Gallery
  28. TitleAuthorTaglinePull quotePhotoDatelineSummaryPhotoBody 19 Article Topic Bio Ad Review Product Service Gallery
  29. 20 Article Title Author Tagline Pull quote Photo Dateline SummaryPhoto Body
  30. ‣ Describe services, products, etc. ‣ Identify reusable chunks 21
  31. 22 $ $ $
  32. 23
  33. 24
  34. 24
  35. ‣ Describe services, products, etc. ‣ Identify reusable chunks ‣ Define audience needs, messages 25
  36. 26
  37. 26
  38. 26 ? $
  39. ‣ Describe services, products, etc. ‣ Identify reusable chunks 27
  40. ‣ Describe services, products, etc. ‣ Identify reusable chunks ‣ Define audience needs, messages 27
  41. ‣ Describe services, products, etc. ‣ Identify reusable chunks ‣ Define audience needs, messages ‣ Set clear business goals 27
  42. What we used to call ‘the page’ has become a unit of business intent. 28 Michael Keara, @useradvocate
  43. 29 Page An assembly of content that serves a specific goal
  44. For example… 30
  45. The Lark Cookbook Turning big ideas into small, reusable pieces 31
  46. 33
  47. 34 MediaMediaMediaPlate Recipe Step Ingredient Technique Media Season Varietal
  48. 35
  49. The NAMM Foundation Prioritizing critical messages and audiences 36
  50. 37
  51. Testimonial Article Audience Factoid 38 Project Award Resource Parents Teachers Donors
  52. 39 NAMM Foundation Site NAMM Foundation Blog Your Community Best Communities Data† Survey Promotion Music Teacher Finder† Music Merchandiser Finder† Why Music Matters Resources for EducatorsRecruitment and Retention Tips for Success Downloadable Teaching Tools Blog posts for Educators What We Do Get Involved Webcasts Sign up Action Kits and Downloadables Advocacy Blog Posts Donation Partner Orgs and other Resources*
  53. The Tech Guy Organizing around user needs 40
  54. 42 Episode Question Guest Story Station Topic
  55. BBC “DataPics” Identifying new patterns in your content 44
  56. 45
  57. “It was clear that a pattern was beginning to develop…What was initially a bespoke one-off feature became a regularly commissioned standard. 46 Chris Ashton, Responsive News
  58. Data Pic Title Text Image Icon 47
  59. Data Pic Title Text Image Icon 47
  60. Small, meaningful pieces 48
  61. Small, meaningful pieces Think about those pieces
 before the pages 48
  62. Isn’t this someone else’s job? 49
  63. Isn’t this someone else’s job? 49
  64. Are you in a small business (or team)? 50
  65. Are you in a small business (or team)? You’re going to wear lots of hats. 50
  66. Are you bringing in consultants? 51
  67. Are you bringing in consultants? They’ll ask you these questions, too. 51
  68. Are you “just” the webmaster? 52
  69. Are you “just” the webmaster? Writers, developers, and designers 
 need the big picture, too. 52
  70. Content is meaning
 and communication 53
  71. Content is meaning
 and communication Plan the pieces
 before the pages 53
  72. 54
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