Towards a new dimension                  in customer communication Mark Kestemont                   Easyfairs print 2012Ac...
About Symeta:    + Symeta is a print and document management company    + We help companies to communicate more efficient ...
Integrated approach: Print+Doc                   The right message to                   the right person through          ...
Colruyt case: less is more
Colruyt Group      Together, we create sustainable added value      through value driven craftsmanship in retail5
Colruyt retail, our main account      18.000 m³ goods          every day                                14.700 employees  ...
Earlier Reality ...                                  Every 2 weeks, 2.1 million                                 customers ...
Challenge: Customers get 10,000 online and offline stimuli a day8
The Answer ....         Selectivity9
The commercial reality:each product faces                For each product the Colruyt customer                population c...
The Result …            32 pages                           4 pages+ At Home: “Selection for You”:      • Easy to prepare s...
How in practice12
The Result ...     More HH use coupons (+ 2%)*          More coupons used per HH       More € spent per HH (+ 8%)*        ...
The Result…     On top of the lowest price guarantee for each product at every moment,     Colruyt provides MORE:         ...
Other cases     + transpromo     + touroperators     + fashion - retail     + ...15
Mark KestemontQuestions?   Tel: +32 (0)475 26 03 11             mark.kestemont@symeta.com             Symeta nv           ...
Upcoming SlideShare
Loading in...5
×

PRINT2012 - Een nieuwe dimensie in klantcommunicatie - Marc Kestemont, Symeta

166

Published on

PRINT2012 - Een nieuwe dimensie in klantcommunicatie - Marc Kestemont, Symeta

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
166
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PRINT2012 - Een nieuwe dimensie in klantcommunicatie - Marc Kestemont, Symeta

  1. 1. Towards a new dimension in customer communication Mark Kestemont Easyfairs print 2012Account Manager Symeta 26 September
  2. 2. About Symeta: + Symeta is a print and document management company + We help companies to communicate more efficient with their customers – Relevant – One-to-One – Multichannel – Sustainable2
  3. 3. Integrated approach: Print+Doc The right message to the right person through the right channel at the right time … That’s what we’re all about3
  4. 4. Colruyt case: less is more
  5. 5. Colruyt Group Together, we create sustainable added value through value driven craftsmanship in retail5
  6. 6. Colruyt retail, our main account 18.000 m³ goods every day 14.700 employees 218 shops 250.000 tickets Every day 3 million extra 26 mailings / year cards 56 million leaflets each year6
  7. 7. Earlier Reality ... Every 2 weeks, 2.1 million customers receive a Colruyt envelope including a 32 pagesOther retail competitors, leaflet with 250 couponsother businesses, other communication channels…. + =7
  8. 8. Challenge: Customers get 10,000 online and offline stimuli a day8
  9. 9. The Answer .... Selectivity9
  10. 10. The commercial reality:each product faces For each product the Colruyt customer population can be divided into : 1) “Core users” + 2) “Potentials” + 3) “Unlikelies” + 4) “Never evers” Colruyt Population10
  11. 11. The Result … 32 pages 4 pages+ At Home: “Selection for You”: • Easy to prepare shopping list • Efficient: less paper  gain of time • Personalised offers are integrated+ In the Store: • Access to all the other Extra-reductions in-store 11
  12. 12. How in practice12
  13. 13. The Result ... More HH use coupons (+ 2%)* More coupons used per HH More € spent per HH (+ 8%)* Higher Loyalty ! * Proved by marketing polls13
  14. 14. The Result… On top of the lowest price guarantee for each product at every moment, Colruyt provides MORE: – Efficiency: • Concentrating useful promotions in smaller document  less time & effort to plan • Make sure our customers obtain maximal benefit  especially over longer periods – Sustainability: • Greener promotions: 1.600.000 * 32 pages * 26 leaflets/Year = saved – Servicability: • Helping our customer choose & gain time by limiting the number of coupons = Basics of Colruyt communication14
  15. 15. Other cases + transpromo + touroperators + fashion - retail + ...15
  16. 16. Mark KestemontQuestions? Tel: +32 (0)475 26 03 11 mark.kestemont@symeta.com Symeta nv Beertsestraat 273 1500 Halle (Belgium) T +32 (0)2 360 01 90 F +32 (0)2 360 03 35 www.symeta.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×