Meet the Influencers: Web Summit 2015

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Eastwick was on the ground for this year's Web Summit in Dublin, Ireland. With a fantastic line up of speakers across 21 summits, we reviewed speaker lists of those most relevant to our business and analyzed speakers against the social influence of others in their respective summits. Inside you'll find our ranking of most socially influential speakers from the Enterprise, Marketing, Content, HeathTech, and Data summits.

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Meet the Influencers: Web Summit 2015

  1. 1. MEET THE INFLUENCERS: WEB SUMMIT 2015
  2. 2. Eastwick was on ground in Dublin, Ireland for this year’s Web Summit, recently coined by technology fans as “the best technology conference on the planet.” In just four years, Web Summit has grown from 400 attendees to more than 30,000 from 110+ counties representing a vast array of companies from Fortune 500s to start ups. With a fantastic line up of speakers across 21 summits including startups, investors, CEOs and marketing pros, the conference can be overwhelming, so doing research ahead of time and knowing where to focus will bring greater value for you and your companies’ goals. INTRODUCTION
  3. 3. As we prepared for Web Summit, we reviewed speaker lists of summits most relevant to our business and the work we do – Enterprise, Marketing, Content, HealthTech and Data – and analyzed them against the social influence of other speakers in their respective summits. We evaluated them by size of audience, level of engagement, and relevance to the summit topics using Traackr, an influencer marketing platform. We also tracked their likes and retweet ratios using Riffle. Knowing this information allowed us to better identify the “who’s who” at Web Summit within the context of social networks. Here’s what we found. METHODOLOGY
  4. 4. WEB SUMMIT 2015 SOCIAL INFLUENCERS This year’s Enterprise summit brings together 60 speakers across 4 tracks. Here are the most socially influential speakers to follow: ENTERPRISE 1 2 3 4 5 MEAGEN EISENBERG Chief Marketing Officer, MongoDB | @meisenberg Sharing best practices on B2B and B2C marketing, marketing tech and demand gen. Tech start-up advisor. Growth hacker. Exec Mom of 3. RAGY THOMAS Founder & CEO, Sprinklr | @ragythomas Social Media / Email Marketer. Founder & CEO: Sprinklr, Ex-President Epsilon Interactive. LinkedIn:ragythomas PHIL LIBIN Co-Founder & Executive Chairman, Evernote | @plibin Partner at General Catalyst. Co-founder and Executive Chairman of Evernote. Eyewear enthusiast. RYAN SMITH Founder, Qualtrics Survey Software | @RyanQualtrics Co-founder & CEO @Qualtrics: Opportunist, BYU loyalist, Golfer, Hoops, 4 little ninjas, and 1 amazing wife. #gocougs SCOTT CHACON CIO, GitHub | @chacon Classy Gentleman GitHubber, open source developer, Git evangelist, writer, world traveler, father, husband, cat rescuer, baby signer and gorilla tamer. 4.8K Followers .7/Tweet 1.2/Favorite 35.1K Followers 1.5/Tweet 1.7/Favorite 28.4K Followers 9.2/Tweet 18/Favorite 2.5K Followers 6.6/Tweet 15/Favorite 14K Followers 8/Tweet 10/Favorite
  5. 5. WEB SUMMIT 2015 SOCIAL INFLUENCERS This year’s Data summit brings together 10 speakers across 4 tracks. Here are the most socially influential speakers to follow: DATA 1 2 3 4 5 ALISTAIR CROLL Founder, Solve For Interesting | @acroll Writer, speaker, startups. Big Data, fintech, business. Strata, Next:Money, Startupfest, Bitnorth. @leananalytics and @tiltmill. Badgering and rating the world. VITALY GORDON Director, Data Science, Salesforce | @BidDataSc Data Werewolf @Salesforce. Write about data, science, economics and education. MICHAEL E. DRISCOLL Co-Founder, CEO, Metamarkets | @medriscoll Founder + CEO @Metamarkets. Investor @DCVC. I <3 data, analytics, & visualization. MIKE CONOVER Staff Data Scientist, LinkedIn | @vagabondjack Network analysis, machine learning & information visualization. Data Science @ LinkedIn, Lecturer at Berkeley. OM MALIK Founder, Gigaom | @om Partner, True Ventures. Founder, Gigaom. I love possibilities, I believe in people & imagineering. More @ http://om.co & https://www.storehouse.co/om 19K Followers 2.8/Tweet 4.6/Favorite 14K Followers 11/Tweet 15/Favorite 1.5M Followers 7/Tweet 11/Favorite 1.2K Followers .3/Tweet 1.2/Favorite 811 Followers .7/Tweet 2.1/Favorite
  6. 6. WEB SUMMIT 2015 SOCIAL INFLUENCERS This year’s HealthTech summit brings together 35 speakers across 5 tracks. Here are the most socially influential speakers to follow: HEALTHTECH 1 2 3 4 5 OREN FRANK Co-Founder and CEO, talkspace | @orenfrank Co-Founder & CEO at Talkspace; We're making therapy available and affordable for all. #therapy #depression #startup #healthcare #CEO #psychology #talkspace BILL EVANS Chief Marketing Officer - Watson Health, IBM | @OhNoItsMrBill Chief Marketing Officer - IBM Watson Health. Tweets/Opinions are my own. KEGAN SCHOUWENBURG CEO + Co-Founder, Sols | @Kegan3D Founder + CEO @wearsols | Former @shapeways | Inc 30 Under 30 | Forbes 30 Under 30 | 3DP Speaker | Carnivorous Plants | SciFi BRAD BROOKS Founder, Qualtrics Survey Software | @tigertexter Tireless and Wireless @TigerText CEO and @Whisper Co-founder. DAVID EAGLEMAN Neuroscientist, Baylor College of Medicine | @davideagleman Neuroscientist, New York Times bestselling author, Guggenheim Fellow. Writer & Presenter of THE BRAIN, airing Oct 14 - Nov 18: http://pbs.org/thebrain 2K Followers .4/Tweet .8/Favorite 8.5K Followers 0/Tweet .1/Favorite 2.1K Followers .8/Tweet 2.9/Favorite 25.3K Followers 14/Tweet 17/Favorite 474 Followers .3/Tweet .5/Favorite
  7. 7. WEB SUMMIT 2015 SOCIAL INFLUENCERS This year’s Marketing summit brings together 100 speakers across 6 tracks. Here are the most socially influential speakers to follow: MARKETING 1 2 3 4 5 BENEDICT EVANS 'Partner', Andreessen Horowitz | @BenedictEvans Tech, mobile & media. Trying to work out what's going on, and what happens next. VC @a16z THOMAS CRAMPTON Global Managing Director, Social@Ogilvy | @thomascrampton Global managing director of Social@Ogilvy at Ogilvy & Mather. All views, posts and opinions shared here are my own. SAMANTHA BARRY Head of Social Media/Sr Director of Strategy, CNN | @samanthabarry Head of Social Media @CNN & Senior Director of Strategy. Based in NYC. Previously @BBC http://www.instagram.com/sammybarrynews SRIRAM KRISHNAN Mobile monetization, Facebook | @sriramk Mobile products @Facebook. Trophy husband to @aarthir. More at http://sriramk.com BILL WISE CEO, Mediaocean | @billwise CEO of @TeamMediaocean, Believes in applying passion with calculated risk-taking... 93.7K Followers 36/Tweet 65/Favorite 12K Followers 1.2/Tweet 1.6/Favorite 6.1K Followers 3/Tweet 4.5/Favorite 8.5K Followers 2.8/Tweet 4.4/Favorite 8.7 Followers 8.6/Tweet 17/Favorite
  8. 8. WEB SUMMIT 2015 SOCIAL INFLUENCERS This year’s Content summit brings together 60 speakers across 6 tracks. Here are the most socially influential speakers to follow: CONTENT 1 2 3 4 5 CARLA ZANONI Executive Emerging Media Editor, The Wall Street Journal | @carlazanoni Journo @WSJ head global audience development, social, SEO, newsroom data, + emerging media B4 @DNAinfo B4 that ¡Argentina! On @ShortyAwards nomination board. CHASE JARVIS Co-Founder, CreativeLive.com | @chasejarvis Maniac Photographer Director SAMANTHA BARRY Head of Social Media/Sr Director of Strategy, CNN | @samanthabarry Head of Social Media @CNN & Senior Director of Strategy. Based in NYC. Previously @BBC http://www.instagram.com/sammybarrynews STEVE RUBEL Chief Content Strategist, Edelman | @steverubel Chief Content Strategist for Edelman (@EdelmanPR), host of the Content Convergence podcast (@CBSRadio @PlayIt) and avid sports fan. JONATHAN ABRAMS Advisor, AngelList | @abrams Founder & CEO of @Nuzzel 6.2K Followers .7/Tweet 1.3/Favorite 323K Followers 9.2/Tweet 28/Favorite 6.1K Followers 3/Tweet 4.5/Favorite 15.4K Followers 1.7/Tweet 5.2/Favorite 91K Followers 2.8/Tweet 2.3/Favorite
  9. 9. Eastwick is a tech-focused communications agency with offices in San Francisco, Silicon Valley, and New York. We bring together research, PR, content marketing, digital marketing, creative services, and analytics to help some of the world’s biggest technology brands – and emerging leaders – build high-impact communications strategies. Follow us to stay up-to-date on the latest news and insights from our team or connect with us to discuss your next campaign: ABOUT EASTWICK www.eastwick.com info@eastwick.com @eastwickcom

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