Internet research

Internet Search Strategy

Sharing for HRD Community Maxis Academy

Advantages
The ability to learn faster than your competitor may be the only sustainable competitive advantage.
Peter Senge, The Fifth Discipline

Content 1.0
Background
Browsers
Search Engine
Directory
Internet Politics

Content 2.0
Web Seminar – Talent/BetterManagement
E-Magazine – CLOMedia, Quality Digest
Discussion Group – TRDev, Training Ideas
Network- LinkedIn, Facebook, Orkut
Information in PPT- Slideshare
Expert – About, Yahoo Answer
Blog - Technorati
Internal communication Web 2.0 – blog

Content 2.0
E-Newsletters – About
HRD – CLO, ASTD, Fast Company, Better Management

Sharing
Interesting sites?
Your frustration?
Questions ?

Background

History

Definition of Net The Internet is the publicly accessible worldwide system of interconnected computer networks that transmit data by packet switching using a standardized Internet Protocol (IP). It is made up of thousands of smaller commercial, academic, domestic and government networks. It carries various information and services, such as electronic mail , online chat , and the interlinked web pages and other documents of the World Wide Web .

WWW domination

How big is the web?
56 billion static web pages are publicly-available on the World Wide Web.
Another estimated 6 billion static pages are available within private intranet sites
200+ billion database-driven pages are available as dynamic database reports ("invisible web" pages)
Google.com indexes 9.75 billion web pages.

Deep Web
The invisible web, , a vast repository of information that search engines don't have access to, such as databases
Private networks, called intranets, that are not actually hooked up to the Web
Forms , like ColdFusion or CGI
Password-protected sites , like a university library
Sites that intentionally, for various reasons, keep their information from being indexed by search engine spiders

Today
200 Billion
Only 50 Billion is static web
Geogle only indexed 20%
Daily Web Space increase 100,000 websites

Key Players Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

Sir "Tim" John Berners-Lee
the inventor of the World Wide Web and director of the World Wide Web Consortium

Search Strategy

Search Strategy
Choose appropriate key words
b. Select right tools
c. Evaluate Information

Your needs?
1. What information you want to
have right now?
A.________________________
B. _______________________
C. _______________________

Tools
Search engine
Meta Search
Specialized search engine
Directory
Specialized Directory – academy, alexa

Tools for Multimedia
Sound - Podcast
TV – Online TV
Photo – flickr
Invisible Web

Browser

Definition
A web browser is a software application , technically a type of HTTP client , that enables a user to display and interact with HTML documents hosted by web servers or held in a file system .

HTML & HTTP
In computing, HyperText Markup Language ( HTML ) is a markup language designed for the creation of web pages with hypertext and other information to be displayed in a web browser . HTML is used to structure information — denoting certain text as headings, paragraphs, lists and so on

Browser - functions
Mozilla Firefox – tab, extensions, high security
Internet explorer – tab, integrated
Opera – sessions, ligh

Browsers
Internet Explorer (decoder)
Bookmark/Favorite
Home Page (Google, Yahoo)
Back Forward
Refresh (7 seconds)
History
Text size
Encoding

Search Engine

Definition Definition: A search engine is a searchable database of Internet files collected by a computer program (called a wanderer, crawler, robot, worm, spider).

Single
Google.com
Vivisimo.com
Meta
All the Web
Dogpile
Internet search engines can be the most useful--or useless--tools on the Internet Search Engines

Boolean Search Add +ABC Minus -ABC Default DEF OR ABC Exact phrase “ABC” Wild card ABC* Synonym ABC~

Boolean OR 33702660 NOT 81497 AND 1677

effective habits:
Study Search Engine Help Files
Use The "Three Strikes" Rule
Don't Play Favorites
Use Specialized Search Sites
Keep your book mark well classified

Directory

pick by human
hierarchy
small portion of cyberspace
low noise
Characters

General Directory
Yahoo - largest collection of topical collections
Google Web Directory –
using the Google link ranking technology; Google search results are also included with directory results
Open Directory – volunteers to pick the web pages

Specialized Dir
About - large collection of topical collections gathered subject specialists
Alexa – List down the highly ranked websites
100times – free education sites for business studies

INFOMINE - large collection of scholarly Internet resources collectively maintained by several libraries, including those from the University of California
The Internet Public Library - large, selective collection from the University of Michigan
The WWW Virtual Library - highly respected guides to many disciplines sponsored by the W3 Consortium

Content 2.0
Webinar– Talent/ BetterManagement
E-Magazine – CLOMedia, Quality Digest
Discussion Group – TRDev, Training Ideas
Network- LinkedIn, Facebook, Orkut
Information in PPT- Slideshare
Expert – About, Yahoo Answer
Blog - Technorati
Internal communication Web 2.0 – blog

Content 2.0
E-Newsletters – About
HRD – CLO, ASTD, Fast Company, Better Management
Video – Youtube
Photos - Flickr

Webinar

E-Magazine

http://www.submag.com/sub/ch?pk=cloweb

Discussion Group

Network

Information PPT

Expert

Blog
http://www.tehnorati.com
http://www.bloglines.com
http://www.blogger.com
http://blog.iht.com
http://www.jeffooi.com

E-Newsletter

Discussion Group

Video/Photos/Encyclopedia

Web 2.0
Encyclopedia
http://www.wikipedia.org
Photo
http://www.flickr.com
Video
http://www.youtube.com

TV
Power Point Slide show Online
http://www.slide.com
Online TV
http://wwitv.com
http://twit.tv
http://websearch.about.com/od/imagesearch/a/freeonlineTV.htm

Magazine & Newsletter

Podcast Sound

Information Evaluation

Web Evaluation Techniques Before you click to view the page...
Look at the URL - personal page or site ? ~ or % or users or members
Domain name appropriate for the content ? edu, com, org, net, gov, ca.us, uk, etc.
Published by an entity that makes sense ?
News from its source?
www. nytimes .com
Advice from valid agency?
www. nih .gov/
www.nlm. nih .gov/
www.nimh. nih .gov/

Web Evaluation Techniques Scan the perimeter of the page
Can you tell who wrote it ?
name of page author
organization, institution, agency you recognize
e-mail contact by itself not enough
Credentials for the subject matter ?
Look for links to:
“ About us” “Philosophy” “Background” “Biography”
Is it recent or current enough ?
Look for “last updated” date - usually at bottom
If no links or other clues...
truncate back the URL
http://hs.houstonisd.org/hspva/academic/Science/Thinkquest/gail/text/ethics.html

Web Evaluation Techniques Indicators of quality
Sources documented
links, footnotes, etc.
As detailed as you expect in print publications ?
do the links work ?
Information retyped or forged
why not a link to published version instead ?
Links to other resources
biased, slanted ?

Web Evaluation Techniques What Do Others Say ?
Search the URL in alexa.com
Who links to the site? Who owns the domain?
Type or paste the URL into the basic search box
Traffic for top 100,000 sites
See what links are in Google’s Similar pages
Look up the page author in Google

Web Evaluation Techniques STEP BACK & ASK: Does it all add up ?
Why was the page put on the Web ?
inform with facts and data?
explain, persuade?
sell, entice?
share, disclose?
as a parody or satire?
Is it appropriate for your purpose?

Try evaluating some sites...
Search a controversial topic in Google :
"nuclear armageddon"
prions danger
“ stem cells” abortion
Scan the first two pages of results
Visit one or two sites
try to evaluate their quality and reliability

Internet Politics

Internet Politics
Virus
Freedom of speech Porno graphy
Company policies
Copy right

Internet Politics
Virus
data loss due to viruses is still less than 10%
2 hours to clear up, a major infection will probably
take 5 days
What is the consequences?

Internet Politics
Virus
One of the first major attacks in the United States occurred in 1988 with a virus created by a Cornell University graduate student. It jammed more than 6,000 computers across the country, shutting down some networks on what was then a much smaller national computer network.

Internet Politics
Antivirus Rules For The Users
1 . Never accept disks , programs or data files without checking them first 2. Never use software , demo's or other software with doubtful origins 3 . Always scan any program or document download onto your machine before you open or read it, this includes attachments received via e-mail 4. If you lend a disk to anyone, check it when you get it back. BEFORE you use it again 5. Keep your Antivirus software up to date

Internet Politics
Freedom of speech
Abide to non-disclosure agreement.
In discussion group, lurk before you participant.
Do not use four letter words
Use emoticon for international communication

Internet Politics
Pornography
It’s a big NO NO
Why it is not allowed?
If allowed, what would be the negative consequences?
If accidental, leave straight immediately

Internet Politics
Company policies
Internet Users Policy
(IUP)
Previous experience

Internet Politics
Copy right
Three types of software:
public domain, freeware and shareware
Give credit to authors
electronics, verbal or written forms
Check virus
Consult IT or HR if not clear

http://digitalweblog.wordpress.com	126
http://www.acurbelo.org	100
http://www.slideshare.net	37
http://aruvam.com	16
http://adolfocarloslozadapedraza.blogspot.com	11
http://www.howl.or.kr	10
http://contablepami.wordpress.com	10
http://www.digetech.net	10
http://asandbox	9
http://127.0.0.1:51235	6
http://bb.coursenligne.net	4
http://www.aruvam.com	3
url_unknown	3
http://1732541651.nvmodules.netvibes.com	3
http://www.filescon.com	2
http://www.e-presentations.us	2
https://blackboard.stthom.edu	1
http://173.83.97.235	1
http://amitaigivertz.blogspot.com	1
http://curiosasmatematicas.blogspot.com	1
http://gustavoarnj-gustavo.blogspot.com	1
https://ilearn.mcphs.edu	1
http://50.6.193.216	1
http://ccc.blackboard.com	1
http://admin.howl.or.kr	1
http://dreaminenglish.blogspot.com	1
http://crowder.blackboard.com	1
https://bb-mercy.blackboard.com	1
http://nticsll2010.blogspot.com	1
http://65.55.177.205	1
http://www.trendhunter.com	1
http://www.pl0g.de	1
http://creatingsexystylesheets.com	1
http://blog.coolz0r.com	1
http://sirehdancengkeh.com	1
http://www.clicrdv.com	1
http://www.adobe.com	1
http://blogversity.com	1
http://kaznowski.blox.pl	1
http://reestols.blogspot.com	1
http://www.k-government.com	1
http://blog.openx.org	1
http://eduvirtual.chapingo.mx	1
http://linguatice.motime.com	1
http://avataram.com	1
http://rizzamari-basicontfinals.blogspot.com	1
http://www.rapidshareeasy.com	1
http://ciberaprendizajes.blogspot.com	1
https://www.vle.ed.ac.uk	1
http://www.leonardo-energy.org	1
http://www.ibranch.in	1

Internet research

by Laurence Yap on Jan 18, 2008

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