Digital Intelligence

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Digital Intelligence

  1. 1. Digital Intelligence Sports Analytics Demo Eashwar Raghunathan in.linkedin.com/in/splunker/
  2. 2. What is DI ? DI – Digital Intelligence Analytics DI - Digital Interaction The capture, management, and analysis of data to provide a holistic view of the digital customer experience that drives the measurement, optimization, and execution of marketing tactics and business strategies. - Forrester Research
  3. 3. Why DI? More than 50% of our digital visitors will be via mobile by 2015 Mass reach via TV ads won’t be effective
  4. 4. How to Build a DI framework? Digital data inputs – incorporating data from all digital marketing touchpoints Business data inputs – putting digital marketing data into context with data from the business Data processing – collecting, integrating, and managing data with a high degree of speed and granularity Data warehouse – storing digital data to make it available for analysis and execution Analysis – analytics activities spanning dashboards and reports to data mining and forecasting Action – making analytical data and insights directly available to the applications that drive interactions Digital Data inputs Business data inputs + Data processing Data warehouse Analysis Value Huge Volume Different Devices Different Channels High Velocity Integrations Correlations Speed scalable RedundantReliable Time to Value Multiple Sources Secure Visualization – Right person, Right TimeTime to Value ROI Real-Time
  5. 5. BD Platform Data Store 5 BSM Run-time Service Model Web Servers Backend Application Servers Middlewares Internet & Intranet Correlation Classification + Search Time Correlation Real-time Value Synch
  6. 6. Survey by Adobe
  7. 7. Why ? Reduce costs, and Effective Digital Spending
  8. 8. Popular Areas Its not only Click Stream, its also move stream
  9. 9. Splunk Sports Analytics Demo
  10. 10. Splunk Sports Analytics Demo
  11. 11. Splunk Sports Analytics Demo
  12. 12. Splunk Sports Analytics Demo
  13. 13. Splunk Sports Analytics Demo
  14. 14. Splunk Sports Analytics Demo
  15. 15. Thanks

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