Global Social Media                                                                                     Check Up          ...
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Lexis Global Social Media Check Up Info Graphic

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Lexis Global Social Media Check Up Info Graphic

  1. 1. Global Social Media Check Up An audit of 110 law firmsLexisNexis® Martindale-Hubbell® commissioned Burson-Marsteller to compile an international audit ofthe use of social media networks by 110 law firms in 22 international cities during April and mid-May 2011.The audit looked at the presence, levels of activity and community sizes on LinkedIn, Twitter, Facebook,YouTube and blogs, to quantify engagement levels.  Qualitative research was also undertaken to examinethe nature of activity on social media channels and how this differed by region.Download the full report: www.martindale-hubbell.co.uk/socialmedia Overall usage of social 77% media networks Of the 110 law firms audited... of audited law firms are using one or more social media networks Overall usage by network rk each netwo us ing 110 - law firms ed f audit 85 100 - 90 - Num ber o 80 - S 8 F FIRM 70 - 60 - 35 32 12 9 ER O N RATIO 50 - INTEG NUMB 40 - BLOG UBE YOUT 30 - OO K FACEB NNEL S 20 - ER IA CHA TWITT L MED 10 - DIN SOCIA LINKE LinkedIn usage - of Twitter usage - of the Facebook usage - YouTube usage - the 85 firms using 35 firms using Twitter... engagement levels... Usage appears to LinkedIn... be low... 85 24 12 12 Firms have Broadcast 10 - 100 fans Firms have 10 a profile their own channel 27 3 100 - 500 fans 1 Own a group Interact 9 8 1,000 plus fans 9 Have chatter on LinkedIn Parked answers domains Parked domains Number of firms using Do not Do use social media by region use network network North America & Latin America Western & Eastern Europe 1 6 14 19 9 35 31 14 31 11 10 14 Middle East & Africa Asia Pacific 4 6 15 15 19 23 16 19 5 5 6 2Download the full report: www.martindale-hubbell.co.uk/socialmedia

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