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Lsim300908

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EAS 2008

EAS 2008

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Lsim300908 Lsim300908 Presentation Transcript

  •  
  • management of queue-lines in theme parks Leonard Sim Lo-Q plc September 30th 2008
  • Agenda
    • Queuing basics
    • Queuing currencies
    • Passes and reservations
    • Virtual queuing secrets
    • Q-bot park experiences
    • Vision - a park with no queue lines?
  • Theme Park Queuing Basics
    • Queues are a perfect self-regulating system
      • Queues show supply and demand in action
      • Parks cannot provide unlimited capacity
      • Leisure time is precious, but queues build anticipation
    • Queues measure ride value and park success
      • Tolerance of queue wait is proportional to ride attractiveness
      • A queue length near the tolerance level diminishes the ride
      • Guests don’t join lines beyond their tolerance level
      • Tolerance of waiting has fallen
  • Two Currencies in Theme Parks
    • Money
      • Guest have a wide spread of disposable income
      • Many will pay for freedom from queue line imprisonment
    • Time
      • Spending precious time in long queues is poor value
      • Most guests want a mix of thrills and leisure
    • Hard time or easy time?
  • Passes and Reservations 1
    • Front of line - paper
      • Universal, Busch, Tussauds
      • Six Flags in 2003
    • Front of line – magnetic ticket
      • Disney Fast Pass from 1999
      • Developed from DDS/Alton
    • Q-bot virtual queuing
      • Trials televised July 1998
      • Six Flags, Dollywood, Legoland …..
            • Patent dated 1995
    • Guest pays a fee
    • Free to guest?
    • Guest pays a fee
  • Issues with Passes
    • Front of line passes
      • Cause two tier resentment and operating difficulties
      • Parks limit the number of passes to control disruption
    • Fast Pass
      • Can be all gone early on a busy day on major rides
      • Moves wait time on a major ride to other rides
      • Guests don’t join lines beyond their tolerance level
      • Can mean extra walking for guests
  • True Virtual Queuing
    • Fair to all guests
      • All guests wait the same time
      • Reservations are available all day
      • Availability of all rides is the same for all guests
      • Can extend to 100% of guests
    • The Q-bot
      • Reservations made anywhere in the park
      • All ride times shown on the Q-bot screen
      • Shared by groups up to 6
  • Virtual Queuing Secrets
    • Measurements, predictions
      • Queue lengths (people or time)
      • Real time ride throughput data
      • Collection of real time data
    • Communication of ride times
      • Screens, print outs
      • PDAs and mobile phones
      • Q-bots - friendly, simple, robust
  • Q-bot Experiences
    • Q-bots produce $millions
      • Payback within first season
    • High revenue source
      • High per capita
        • average is well over $1
    • Park commitment is key
      • Signage, staff, ride access
    • Operational experience
      • Lo-Q has over 30 park years
  • Six Flags
    • In operation since 2001
      • First with Six Flags Over Georgia
    • 9 parks using Q-bot
      • Over 3,000,000 guests have used the Q-bot
    • Gold service brings a large upper in price
      • Gold service is like renting three Q-bots
    • Q-bot demand as Six Flags Great Adventure opens
  • Dollywood
    • Now in second year
      • 9 month long season, wide demographic
    • Show reservations
      • Q-bot gives access to the reservation kiosk
  • LEGOLAND ®
    • Started March 2008
      • Almost all of the medium and large rides on Q-bot
    • Young children focus
      • Very low tolerance of queue lines
  • A Park With No Queue Lines?
    • Is there a technological solution?
      • Yes – VQ 2020
    • Can the parks cope?
      • Where do the guests go? What do guests do?
    • What are the benefits?
      • Longer more relaxed stays; Shorter, more active stay
    • Parks can compete with emerging attractions
      • Interaction and communication with guests
  • Lo-Q plc
    • Lo-Q, with offices in USA and UK, has supplied patent protected systems to the theme park industry since 2001
    • Its customers include: - Six Flags Over Georgia, Six Flags Over Texas, Six Flags Great Adventure, Six Flags New England, Six Flags St Louis, Dollywood, Six Flags Great America, La Ronde, Six Flags Fiesta Texas, LEGOLAND, Madame Tussauds, London Dungeon
    HEADQUARTERS Lo-Q plc The Smith Centre, Fairmile Henley-on-Thames, Oxfordshire RG9 6AB, UK www.Lo-Q.com +(44) 1491 577 210