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EAS 2008

EAS 2008

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  • 1. © 2008 Strategic Horizons LLP Strategic Horizons LLP www.StrategicHorizons.com Dellwood, Minnesota +1 (651) 653-6850 [email_address] Euro Attractions Show September 30, 2008 Authenticity & Attractions B. Joseph Pine II
  • 2. The Progression of Economic Value © 1999 Strategic Horizons LLP Deliver Services Make Goods Commodities Extract Commoditization Stage Experiences Commoditization Customization Customization
  • 3. Commodities Services Goods Experiences Economic Output Business Imperative Consumer Sensibility © 2007 Strategic Horizons LLP
  • 4.
    • If you are authentic,
    • If you say you’re authentic,
    • It’s easier to be authentic,
    Three Rules to Do Business By © 2007 Strategic Horizons LLP
  • 5. I__________ R__________ E__________ O_______ N______ Genres of Authenticity © 2007 Strategic Horizons LLP
  • 6. Not of M___ Not of M_______ Not of M_____ Negatively Defining Authenticity © 2007 Strategic Horizons LLP
  • 7. Venues Rides Encounters Authenticity & Attractions © 2008 Strategic Horizons LLP
  • 8. This above all,—to thine own self be true; And it must follow, as the night the day, Thou canst not then be false to any man. - Polonius William Shakespeare, Hamlet, Prince of Denmark , Act I, Scene 3, lines 80-82. The Polonius Test
  • 9. © 2007 Strategic Horizons LLP The Real/Fake Matrix IS what it says it is Is NOT what it says it is Is NOT true to itself IS true to itself
  • 10. © 2008 Strategic Horizons LLP Attractions & The Real/Fake Matrix IS what it says it is Is NOT what it says it is Is NOT true to itself IS true to itself
  • 11. State Your Identity Body of ______ Sense of _______ Effects of ________ Nature of _________ Essence of ________ © 2007 Strategic Horizons LLP
  • 12. Identify Your Statements Displayed ___________ Declared ___________ Established ______ Expressed __________ Assigned _____ © 2007 Strategic Horizons LLP
  • 13. Being True to Self Heritage = © 2007 Strategic Horizons LLP
  • 14. Being What It Says It Is Place = © 2007 Strategic Horizons LLP