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Using Social Media to Engage Members
 

Using Social Media to Engage Members

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Presentation given to Chamber Executives at the 2008 KCCE / ICEA Fall Conference September 25, 2008.

Presentation given to Chamber Executives at the 2008 KCCE / ICEA Fall Conference September 25, 2008.

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    Using Social Media to Engage Members Using Social Media to Engage Members Presentation Transcript

    • Effectively Utilizing Social Media to Engage Members Todd Earwood
    • Confession
    • Todd, Do you REALLY know about our Chamber world???
    • Not a Tech Company
    • Members Are King!
    • Company What is Social Media?
    • Company Rules of the Road
    • Company Why it fits the Chamber
    • Top 5 Tools Top 5 Tools
    • What is Social Media?
      • Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
      • - Wikipedia
    • What is Social Media?
      • Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
      • - Wikipedia
      Translation: Share The Mic
    • What Social Media Isn’t
      • Silver Bullet
      • Show and tell
      • Something You Can Do Without Participation
      • Just for experts
      • Something To Send Out Mass Emails For
      • http://thebrandbox.blogspot.com | www.searchmarketinggurus.com
    • SM Examples Too Many Options
    • Marketing
    • Shift Over time… the web changed
    • 06/05/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
    • If You Act Like You’re Listening
    • Here’s What They Think
    • Share The Mic
    • ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. ONLY 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 TRUST
    • Company Rules of the Road
    • Know the Audience Know Your Audience
    • Conversations Conversations are happening
    • Listen Listen
    • Don’t Have to Yell Not a Shouting Match
    • Share Control Share Control
    • Trust Trust
    • Why it fits the Chamber Why it fits the Chamber
    • Original Social Network
    • Not Customers Not Customers
    • Want to participate Want to Participate
    • Top 5 Tools Top 5 Tools
    • Share photos Let Prospects SEE Your Value
      • Images are popular
      • Flickr.com
      • PhotoBucket.com
      Share Photos
      • Images are popular
      • Flickr.com
      • PhotoBucket.com
      Share Photos
      • Images are popular
      • Flickr.com
      • PhotoBucket.com
      Share Photos Create Albums For Every Event
      • Don’t think press release
      • Think conversation
      • Allow comments
      • Consistent content
      • Many free tools
        • WordPress
        • Blogger.com
      Blogs
    • Blogs Steady Wins The Race
    • LinkedIn.com
      • Future Rolodex
      • Best Social Network for business
      • Personally create a profile
      • Organizationally create a group
    • LinkedIn.com
      • Future Rolodex
      • Best Social Network for business
      • Personally create a profile
      • Organizationally create a group
      Step 1: Create a Personal Profile
    • LinkedIn.com
      • Future Rolodex
      • Best Social Network for business
      • Personally create a profile
      • Organizationally create a group
      Step 2: Create an Organizational Group
    • Facebook.com
      • More than just college students
      • Create a group page
      • Create a fan page
    • Facebook.com
      • More than just college students
      • Create a group page
      • Create a fan page
    • Facebook.com
      • More than just college students
      • Create a group page
      • Create a fan page
    • Streaming Video
      • It isn’t that hard
        • Ustream.TV
        • Yahoo! Live
    • Streaming Video
      • It isn’t that hard
        • Ustream.TV
        • Yahoo! Live
      Let Prospects SEE Your Value
    • Email Marketing Use Email For Participation
    • Email Marketing
      • Dear Todd, D oes the subject line above sound familiar? Reply to this email with the product it originally promoted and the year, to be entered in a drawing to win a deluxe ceramic MasterMine mug. The winner's name and company will be published in the next end-user email. Good luck!
    • Email Marketing Many Fall For The FREE Prize
    • Email Marketing Measure For Margin
    • Email Marketing
      • My Emma.com
      • Real Magnet.com
      • Constant Contact.com
    • Social Media Mantras
      • Focus on delivering value, not taking
      • Engage, don't push
      • Measure results
      • It’s about people NOT tech
      • Be authentic
      • Don’t expect immediate results
    • What is Social Media?
      • Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
      • - Wikipedia
      Translation: Share The Mic
    • Company Start Slow
    • Contact Me
      • [email_address]
      • InfoMinded.com
      • ToddEarwood.com