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Using Social Media to Engage Members

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    Favorites, Groups & Events

    Using Social Media to Engage Members - Presentation Transcript

    1. Effectively Utilizing Social Media to Engage Members Todd Earwood
    2. Confession
    3. Todd, Do you REALLY know about our Chamber world???
    4. Not a Tech Company
    5. Members Are King!
    6. Company What is Social Media?
    7. Company Rules of the Road
    8. Company Why it fits the Chamber
    9. Top 5 Tools Top 5 Tools
    10. What is Social Media?
      • Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
      • - Wikipedia
    11. What is Social Media?
      • Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
      • - Wikipedia
      Translation: Share The Mic
    12. What Social Media Isn’t
      • Silver Bullet
      • Show and tell
      • Something You Can Do Without Participation
      • Just for experts
      • Something To Send Out Mass Emails For
      • http://thebrandbox.blogspot.com | www.searchmarketinggurus.com
    13. SM Examples Too Many Options
    14. Marketing
    15. Shift Over time… the web changed
    16. 06/05/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
    17. If You Act Like You’re Listening
    18. Here’s What They Think
    19. Share The Mic
    20. ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. ONLY 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 TRUST
    21. Company Rules of the Road
    22. Know the Audience Know Your Audience
    23. Conversations Conversations are happening
    24. Listen Listen
    25. Don’t Have to Yell Not a Shouting Match
    26. Share Control Share Control
    27. Trust Trust
    28. Why it fits the Chamber Why it fits the Chamber
    29. Original Social Network
    30. Not Customers Not Customers
    31. Want to participate Want to Participate
    32. Top 5 Tools Top 5 Tools
    33. Share photos Let Prospects SEE Your Value
      • Images are popular
      • Flickr.com
      • PhotoBucket.com
      Share Photos
      • Images are popular
      • Flickr.com
      • PhotoBucket.com
      Share Photos
      • Images are popular
      • Flickr.com
      • PhotoBucket.com
      Share Photos Create Albums For Every Event
      • Don’t think press release
      • Think conversation
      • Allow comments
      • Consistent content
      • Many free tools
        • WordPress
        • Blogger.com
      Blogs
    38. Blogs Steady Wins The Race
    39. LinkedIn.com
      • Future Rolodex
      • Best Social Network for business
      • Personally create a profile
      • Organizationally create a group
    40. LinkedIn.com
      • Future Rolodex
      • Best Social Network for business
      • Personally create a profile
      • Organizationally create a group
      Step 1: Create a Personal Profile
    41. LinkedIn.com
      • Future Rolodex
      • Best Social Network for business
      • Personally create a profile
      • Organizationally create a group
      Step 2: Create an Organizational Group
    42. Facebook.com
      • More than just college students
      • Create a group page
      • Create a fan page
    43. Facebook.com
      • More than just college students
      • Create a group page
      • Create a fan page
    44. Facebook.com
      • More than just college students
      • Create a group page
      • Create a fan page
    45. Streaming Video
      • It isn’t that hard
        • Ustream.TV
        • Yahoo! Live
    46. Streaming Video
      • It isn’t that hard
        • Ustream.TV
        • Yahoo! Live
      Let Prospects SEE Your Value
    47. Email Marketing Use Email For Participation
    48. Email Marketing
      • Dear Todd, D oes the subject line above sound familiar? Reply to this email with the product it originally promoted and the year, to be entered in a drawing to win a deluxe ceramic MasterMine mug. The winner's name and company will be published in the next end-user email. Good luck!
    49. Email Marketing Many Fall For The FREE Prize
    50. Email Marketing Measure For Margin
    51. Email Marketing
      • My Emma.com
      • Real Magnet.com
      • Constant Contact.com
    52. Social Media Mantras
      • Focus on delivering value, not taking
      • Engage, don't push
      • Measure results
      • It’s about people NOT tech
      • Be authentic
      • Don’t expect immediate results
    53. What is Social Media?
      • Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
      • - Wikipedia
      Translation: Share The Mic
    54. Company Start Slow
    55. Contact Me
      • [email_address]
      • InfoMinded.com
      • ToddEarwood.com

    + Todd EarwoodTodd Earwood, 2 years ago

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