Integrating and Effectively Utilizing Technology Todd Earwood
I Know What You’re Thinking YOU LUNCH
My Background
Your Reaction To Tech?
My Goal After This Talk
Todd, Do you REALLY know about our  Chamber world???
Connectors
Limited Resources
Not a Tech Company
Trades ARE an Option
Members Are King!
Today’s Goals <ul><li>Save $$$ </li></ul><ul><li>Increase Productivity </li></ul><ul><li>Promote Members </li></ul><ul><li...
Areas of Focus <ul><li>Tech Myths </li></ul><ul><li>Company </li></ul><ul><li>Marketing/Communication </li></ul><ul><li>Me...
Tech Myths <ul><li>Dell or OfficeDepot Are Best </li></ul><ul><ul><li>TigerDirect.com or NewEgg.com </li></ul></ul><ul><li...
Company <ul><li>Sales </li></ul><ul><ul><li>Zoho.com </li></ul></ul><ul><ul><li>HighriseHQ.com </li></ul></ul><ul><li>Surv...
Company <ul><li>Projects & Committees </li></ul><ul><ul><li>Zoho </li></ul></ul><ul><ul><li>Basecamp </li></ul></ul><ul><l...
Company <ul><li>Billing </li></ul><ul><ul><li>Fresh Billing.com </li></ul></ul><ul><ul><li>Zoho.com </li></ul></ul><ul><li...
Company <ul><li>Billing </li></ul><ul><ul><li>Fresh Billing.com </li></ul></ul><ul><ul><li>Zoho.com </li></ul></ul><ul><li...
Top 5 Tools 5 Free Tools
Company SlideShare.net
Company FreeConferenceCall.com
Company SendSpace.com
Company PrimoPDF.com
Company Zamzar.com
Marketing <ul><li>Email </li></ul><ul><ul><li>Avoid Using Outlook </li></ul></ul><ul><ul><li>Use 3rd Party Software </li><...
Email Marketing Measure For Margin
Marketing <ul><li>My Emma.com </li></ul><ul><li>Real Magnet.com </li></ul><ul><li>Constant Contact.com </li></ul>
Marketing <ul><li>Web Site Content </li></ul><ul><ul><li>Who Manages Your Content? </li></ul></ul><ul><ul><li>Content Mana...
Marketing <ul><li>CMS  </li></ul><ul><ul><li>Many are FREE! </li></ul></ul><ul><ul><ul><li>WordPress </li></ul></ul></ul><...
<ul><li>Images are popular </li></ul><ul><li>Flickr.com </li></ul><ul><li>PhotoBucket.com </li></ul>Share Photos Create Al...
Marketing <ul><li>Measure it! </li></ul><ul><ul><li>Google.com/Analytics </li></ul></ul><ul><ul><li>StatCounter.com </li><...
Marketing <ul><li>Measure it! </li></ul><ul><ul><li>Google.com/Analytics </li></ul></ul><ul><ul><li>StatCounter.com </li><...
Members Track Your Members & Prospects
Members www.google.com/alerts
Are You THIS Organized?
Don’t Give Up Paper Notes
Your Job Easier TaDaList.com RememberTheMilk.com
Where Do Conference Notes Go?
Where Do Business Cards Go?
Evernote.com
Scan Your Notes
Let Evernote Find What You Need
Today’s Goals <ul><li>Save $$$ </li></ul><ul><li>Increase Productivity </li></ul><ul><li>Promote Members </li></ul><ul><li...
Technology Doesn’t Have To Be Hard
Contact Me <ul><li>[email_address] </li></ul><ul><li>InfoMinded.com </li></ul><ul><li>ToddEarwood.com </li></ul>
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Integrating and Effectively Utilizing Technology

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Presentation to Chamber of Commerce Executives at KCCE/ICEA on September 25, 2008 by Todd Earwood.

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Integrating and Effectively Utilizing Technology

  1. 1. Integrating and Effectively Utilizing Technology Todd Earwood
  2. 2. I Know What You’re Thinking YOU LUNCH
  3. 3. My Background
  4. 4. Your Reaction To Tech?
  5. 5. My Goal After This Talk
  6. 6. Todd, Do you REALLY know about our Chamber world???
  7. 7. Connectors
  8. 8. Limited Resources
  9. 9. Not a Tech Company
  10. 10. Trades ARE an Option
  11. 11. Members Are King!
  12. 12. Today’s Goals <ul><li>Save $$$ </li></ul><ul><li>Increase Productivity </li></ul><ul><li>Promote Members </li></ul><ul><li>Promote Chamber online </li></ul><ul><li>Make your job easier </li></ul>
  13. 13. Areas of Focus <ul><li>Tech Myths </li></ul><ul><li>Company </li></ul><ul><li>Marketing/Communication </li></ul><ul><li>Members </li></ul>
  14. 14. Tech Myths <ul><li>Dell or OfficeDepot Are Best </li></ul><ul><ul><li>TigerDirect.com or NewEgg.com </li></ul></ul><ul><li>E-newsletters and web contests are safe </li></ul><ul><li>Emptying recycle bin ensures permanent deletion </li></ul><ul><li>I can’t afford anti-virus or spam protection </li></ul><ul><ul><li>AVG or SpamAssassin </li></ul></ul><ul><li>If you have antivirus you can click anything </li></ul><ul><li>Cookies from sites track every move </li></ul>
  15. 15. Company <ul><li>Sales </li></ul><ul><ul><li>Zoho.com </li></ul></ul><ul><ul><li>HighriseHQ.com </li></ul></ul><ul><li>Survey </li></ul><ul><ul><li>Zoho.com </li></ul></ul><ul><ul><li>SurveyMonkey.com </li></ul></ul>
  16. 16. Company <ul><li>Projects & Committees </li></ul><ul><ul><li>Zoho </li></ul></ul><ul><ul><li>Basecamp </li></ul></ul><ul><li>Data Backup </li></ul><ul><ul><li>eVault.com </li></ul></ul><ul><ul><li>Symantec.com/SPN </li></ul></ul>
  17. 17. Company <ul><li>Billing </li></ul><ul><ul><li>Fresh Billing.com </li></ul></ul><ul><ul><li>Zoho.com </li></ul></ul><ul><li>Event Management </li></ul><ul><ul><li>EventBrite.com </li></ul></ul>
  18. 18. Company <ul><li>Billing </li></ul><ul><ul><li>Fresh Billing.com </li></ul></ul><ul><ul><li>Zoho.com </li></ul></ul><ul><li>Event Management </li></ul><ul><ul><li>EventBrite.com </li></ul></ul>EventBrite.com
  19. 19. Top 5 Tools 5 Free Tools
  20. 20. Company SlideShare.net
  21. 21. Company FreeConferenceCall.com
  22. 22. Company SendSpace.com
  23. 23. Company PrimoPDF.com
  24. 24. Company Zamzar.com
  25. 25. Marketing <ul><li>Email </li></ul><ul><ul><li>Avoid Using Outlook </li></ul></ul><ul><ul><li>Use 3rd Party Software </li></ul></ul><ul><ul><ul><li>Bypass Spam Filters </li></ul></ul></ul><ul><ul><ul><li>Track Effectiveness </li></ul></ul></ul><ul><ul><ul><li>Manage Lists </li></ul></ul></ul>
  26. 26. Email Marketing Measure For Margin
  27. 27. Marketing <ul><li>My Emma.com </li></ul><ul><li>Real Magnet.com </li></ul><ul><li>Constant Contact.com </li></ul>
  28. 28. Marketing <ul><li>Web Site Content </li></ul><ul><ul><li>Who Manages Your Content? </li></ul></ul><ul><ul><li>Content Management System (CMS) </li></ul></ul><ul><ul><ul><li>Calendar </li></ul></ul></ul><ul><ul><ul><li>News Releases </li></ul></ul></ul><ul><ul><ul><li>100’s of Templates </li></ul></ul></ul>Editing Doesn’t Have To Be Hard
  29. 29. Marketing <ul><li>CMS </li></ul><ul><ul><li>Many are FREE! </li></ul></ul><ul><ul><ul><li>WordPress </li></ul></ul></ul><ul><ul><ul><li>Joomla </li></ul></ul></ul><ul><ul><ul><li>Drupal </li></ul></ul></ul>
  30. 30. <ul><li>Images are popular </li></ul><ul><li>Flickr.com </li></ul><ul><li>PhotoBucket.com </li></ul>Share Photos Create Albums For Every Event
  31. 31. Marketing <ul><li>Measure it! </li></ul><ul><ul><li>Google.com/Analytics </li></ul></ul><ul><ul><li>StatCounter.com </li></ul></ul>
  32. 32. Marketing <ul><li>Measure it! </li></ul><ul><ul><li>Google.com/Analytics </li></ul></ul><ul><ul><li>StatCounter.com </li></ul></ul>Measure For Margin
  33. 33. Members Track Your Members & Prospects
  34. 34. Members www.google.com/alerts
  35. 35. Are You THIS Organized?
  36. 36. Don’t Give Up Paper Notes
  37. 37. Your Job Easier TaDaList.com RememberTheMilk.com
  38. 38. Where Do Conference Notes Go?
  39. 39. Where Do Business Cards Go?
  40. 40. Evernote.com
  41. 41. Scan Your Notes
  42. 42. Let Evernote Find What You Need
  43. 43. Today’s Goals <ul><li>Save $$$ </li></ul><ul><li>Increase Productivity </li></ul><ul><li>Promote Members </li></ul><ul><li>Promote Chamber online </li></ul><ul><li>Make Your job easier </li></ul>
  44. 44. Technology Doesn’t Have To Be Hard
  45. 45. Contact Me <ul><li>[email_address] </li></ul><ul><li>InfoMinded.com </li></ul><ul><li>ToddEarwood.com </li></ul>

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