Do's And Don'ts of Social Media

The Do’s & Don’ts of Social Media Todd Earwood

Let’s Make A Deal

Confession

Todd, What is Social Media?

What is Social Media?
Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
- Wikipedia

Company What is Social Media?

Translation: Share The Mic

Where to Start? Where to Start?

SM Examples A Few Options

Shift Over time… the web changed

Marketing

06/05/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

Conversations Conversations are happening

If You Act Like you’re Listening If You Act Like You’re Listening

Share and Discuss

ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. ONLY 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

Company Rules of the Road

Know the Audience Know Your Audience

Listen Listen

Share Control Share Control

Trust Trust

Want to participate Participate

NOT…
SOCIAL MEDIA IS

Show And Tell Show and Tell

Email Blasts Email Blasts

Magic Bullet Magic Bullet

Top 5 Tools Top 5 Tools

Blogs Blogs Take Work

Don’t think press release
Think conversation
Allow comments (share control)
Consistent content
Many free tools
WordPress
Blogger.com
Blog Rules

Blogging Don’ts Blogging Don’ts

Engage Bloggers

Web traffic
RSS subscribers
Comments
CPM for monetization
Blog Metrics

Social Networks

Method 1: Build One

MetroMojo.com

Ning.com

Powered by Ning

Method 2: Join Them!

More than just college students
Fan/Brand Pages
Creative Advertising

Source: TheTrendWatch.com

Source: SocialMediaExplorer.com Source: SocialMediaExplorer.com

Source: RadicalTrust.ca

Facebook Ad Examples

Source: TechnoMarketer Targeted Advertising

Free e-book: technomarketer

Future Rolodex
Best Social Network for B2B
Profile
Hub
Expertise

Linkedin demographics LinkedIn Demographic Data Jun08 : ErickSchonfeld

Linkedin Decisionmakers LinkedIn Demographic Data Jun08 : ErickSchonfeld

Create a profile Step 1: Create a Personal Profile

Step 1.5: Complete Your Profile

Create A LinkedInGroup Step 2: Create an Organizational Group

Pose or Answer a LinkedIn Question Step 3: Pose or Answer a Question

Profile connections
Expertise in Answers
Group participation
LinkedIn Metrics

Microblogging platform
Less than 140 characters
Immediate conversation
Easy to track metrics

Twitter stats Twitter Examples

Twitter stats Local Twitter

Twitter stats CEO Twitter

Twitter stats Customer Service Twitter

Trackable Conversations

Twitter stats

Keyword tracking (brand/competitor)
Search.Twitter.com (advanced)
TwitterLocal.net (geo)
TweetVolume.com (real-time)
Twitter Metrics

Email Marketing Use Email For Participation

Email Marketing

SETH GODIN

Email Marketing
Dear Todd, D oes the subject line above sound familiar? Reply to this email with the product it originally promoted and the year, to be entered in a drawing to win a deluxe ceramic MasterMine mug.. The winner's name and company will be published in the next end-user email. Good luck!

Email Marketing Many Fall For The FREE Prize

THEY REALLY LOVE FREE !

Measure For Margin

Email Providers
My Emma.com
Real Magnet.com
Mail-Bots.com

Personal Metrics - Scott Monty

Remember. What happens in

… stays on

you think I’m making this stuff up?

red7e.com circa 2002

yourname.com SHAPE your brand

MONITOR your brand

Social Media Mantras
Focus on delivering value, not taking
Engage, don't push
Measure results
It’s about people NOT tech
Be authentic
Don’t expect immediate results

Company Start Slow

Share and Discuss

Let’s Save the (Email) World

When You’re Mad…

Helpful
It’s Very Clear! Not As Helpful !!!!!!!!! ALL CAPS

Let’s Connect
ToddEarwood.com
Twitter.com/Earwood
Linkedin.com/in/ToddEarwood

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Do's And Don'ts of Social Media

by Todd Earwood on Oct 30, 2008

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Do’s And Don’ts of Social Media — Presentation Transcript