Do's And Don'ts of Social Media
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Do's And Don'ts of Social Media

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Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.

Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.

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Transcript

  • 1. The Do’s & Don’ts of Social Media Todd Earwood
  • 2.  
  • 3. Let’s Make A Deal
  • 4.  
  • 5.  
  • 6.  
  • 7. Confession
  • 8. Todd, What is Social Media?
  • 9. What is Social Media?
    • Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
    • - Wikipedia
  • 10. Company What is Social Media?
  • 11. Translation: Share The Mic
  • 12. Where to Start? Where to Start?
  • 13. SM Examples A Few Options
  • 14. Shift Over time… the web changed
  • 15. Marketing
  • 16. 06/05/09 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro
  • 17. Conversations Conversations are happening
  • 18. If You Act Like you’re Listening If You Act Like You’re Listening
  • 19. Share and Discuss
  • 20. ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. ONLY 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
  • 21. Company Rules of the Road
  • 22. Know the Audience Know Your Audience
  • 23. Listen Listen
  • 24. Share Control Share Control
  • 25. Trust Trust
  • 26. Want to participate Participate
  • 27. NOT…
    • SOCIAL MEDIA IS
  • 28. Show And Tell Show and Tell
  • 29. Email Blasts Email Blasts
  • 30. Magic Bullet Magic Bullet
  • 31. Top 5 Tools Top 5 Tools
  • 32. Blogs Blogs Take Work
  • 33.
    • Don’t think press release
    • Think conversation
    • Allow comments (share control)
    • Consistent content
    • Many free tools
      • WordPress
      • Blogger.com
    Blog Rules
  • 34. Blogging Don’ts Blogging Don’ts
  • 35. Engage Bloggers
  • 36.
    • Web traffic
    • RSS subscribers
    • Comments
    • CPM for monetization
    Blog Metrics
  • 37. Social Networks
  • 38. Method 1: Build One
  • 39. MetroMojo.com
  • 40. Ning.com
  • 41. Powered by Ning
  • 42. Powered by Ning
  • 43. Method 2: Join Them!
  • 44.
    • More than just college students
    • Fan/Brand Pages
    • Creative Advertising
  • 45. Source: TheTrendWatch.com
  • 46.  
  • 47. Source: SocialMediaExplorer.com Source: SocialMediaExplorer.com
  • 48. Source: RadicalTrust.ca
  • 49. Facebook Ad Examples
  • 50. Source: TechnoMarketer Targeted Advertising
  • 51. Free e-book: technomarketer
  • 52.
    • Future Rolodex
    • Best Social Network for B2B
    • Profile
    • Hub
    • Expertise
  • 53. Linkedin demographics LinkedIn Demographic Data Jun08 : ErickSchonfeld
  • 54. Linkedin Decisionmakers LinkedIn Demographic Data Jun08 : ErickSchonfeld
  • 55. Create a profile Step 1: Create a Personal Profile
  • 56. Step 1.5: Complete Your Profile
  • 57. Create A LinkedInGroup Step 2: Create an Organizational Group
  • 58. Pose or Answer a LinkedIn Question Step 3: Pose or Answer a Question
  • 59.
    • Profile connections
    • Expertise in Answers
    • Group participation
    LinkedIn Metrics
  • 60.
    • Microblogging platform
    • Less than 140 characters
    • Immediate conversation
    • Easy to track metrics
  • 61. Twitter stats Twitter Examples
  • 62. Twitter stats Local Twitter
  • 63. Twitter stats CEO Twitter
  • 64. Twitter stats Customer Service Twitter
  • 65. Trackable Conversations
  • 66. Twitter stats
  • 67.
    • Keyword tracking (brand/competitor)
    • Search.Twitter.com (advanced)
    • TwitterLocal.net (geo)
    • TweetVolume.com (real-time)
    Twitter Metrics
  • 68. Email Marketing Use Email For Participation
  • 69. Email Marketing
  • 70. SETH GODIN
  • 71. Email Marketing
    • Dear Todd, D oes the subject line above sound familiar? Reply to this email with the product it originally promoted and the year, to be entered in a drawing to win a deluxe ceramic MasterMine mug.. The winner's name and company will be published in the next end-user email. Good luck!
  • 72. Email Marketing Many Fall For The FREE Prize
  • 73. THEY REALLY LOVE FREE !
  • 74. Measure For Margin
  • 75. Email Providers
    • My Emma.com
    • Real Magnet.com
    • Mail-Bots.com
  • 76. Personal Metrics - Scott Monty
  • 77. Remember. What happens in
  • 78. … stays on
  • 79. you think I’m making this stuff up?
  • 80.  
  • 81. red7e.com circa 2002
  • 82. yourname.com SHAPE your brand
  • 83. MONITOR your brand
  • 84.  
  • 85. Social Media Mantras
    • Focus on delivering value, not taking
    • Engage, don't push
    • Measure results
    • It’s about people NOT tech
    • Be authentic
    • Don’t expect immediate results
  • 86. Company Start Slow
  • 87. Share and Discuss
  • 88. Let’s Save the (Email) World
  • 89. When You’re Mad…
  • 90.
    • Helpful
    It’s Very Clear! Not As Helpful !!!!!!!!! ALL CAPS
  • 91. Let’s Connect
    • ToddEarwood.com
    • Twitter.com/Earwood
    • Linkedin.com/in/ToddEarwood