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An Introduction to Earthy Goods Foundation
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An Introduction to Earthy Goods Foundation


Our program areas, activities, and competencies.

Our program areas, activities, and competencies.

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  • Program design for CSR Capability Development of Small producers Market Access


  • 1. Two Worlds MeetBridging CSR intent with innovative livelihood solutions that give India’senterprising rural producers a dignified, equitable living
  • 2. Our Starting PointOver 35 million producers in India’s villages rely on micro enterprises to earnand support their families. Their livelihoods are under threat todayMiddlemen Elusive Markets Income Insecurity Migration Untouched by India Growth Story
  • 3. Make the Two Worlds MeetDEVELOPMENT BUSINESS• Empower India’s invisible rural • Leverage CSR intent into micro-producers and artisans sustainable programs that are with connect cause to core business – operational capabilities – Focus on one big problem – enterprise skills and – Long term perspective – marketing resources – Related to core strengths• Such that they can • Such that companies – Engage directly with urban markets – Impact a large number of lives – Get fair, remunerative terms – Engage employees – Earn a dignified living – Engage customers
  • 4. What Do We Do? Enterprise Development Fair Market Access Core: Enterprise Platform Core: Online Marketplace (Microenterprise management (online directory of artisans, toolkits, coaching, mentoring, producers and buyers, showcase advisory services online & offline) for signature skills and products) TACTICAL TACTICAL • Creating business plans • Test Markets • Capacity Building programs • Product design and development • P&L, Cash flow models • Gift for Good • Monitoring & evaluation systems • Fundraiser Events Successful, market oriented High awareness and demand for micro -entrepreneurs ethical products
  • 6. Cairn Energy• Comprehensively assessed CAIRN’s CSR strategy in Barmer, Rajasthan• Developed a blueprint to help CAIRN: – Define a clear livelihood promotion model including • Agriculture modernization • Craft for women • Animal husbandry – Create strong local implementation partners – Temper community expectations from CAIRN – Strategic cultural initiatives to mitigate ‘outsider’tag
  • 7. Saloni (Godrej Industries)• Godrej’s flagship employability initiative aimed at creating 1 million jobs by 2020• Specific focus on promoting enterprise amongst women in weaker socio-economic classes• Our Role: – Develop enterprise training curriculum for the graduates – Pilot test customized curriculum – Develop Train-the-Trainer model – Cascade across partners and regions – Recommend strategy for scale-up
  • 8. CITI Foundation • Capacity building for SADHNA, winner of the Citi Foundation Micro Entrepreneur Award – 3 year operating plan – Key priorities and milestones – An outcome based marketing planAn artisan based organization inUdaipur with over 800 members – A blueprint for an efficient supply(all women) who are known for chaintheir exceptional handwork andtextile products – Clear guidelines for design development – Tools to monitor financial sustainability – Mentorship post program
  • 9. Jindal Steel (Orissa) • JSL’s aim was to create a model women’s enterprise group with the capability and capacity to deliver marketable products using textiles from weavers of OrissaInvited by JSL to Jajpur, Orissa to assess how • Our Role:their livelihood program for young girls couldbe transformed into a viable local enterprise – Assess community skill levels – Provide specific upgrade training – Intervene with appropriate design – Test market a new range – Develop a micro-enterprise model
  • 10. Amodini (Godfrey Philips)• Extension of the National Bravery program by Godfrey Philips India• Recognise, support and mentor women micro- entrepreneurs around the country• Our Role: – Identification of 20 micro entrepreneurs – Enterprise training – Product development – Marketing campaign development – Support in order fulfillment – Monitoring program impact
  • 11. Our Corporate Partners
  • 12. How can Indian companies partner?