Online Tools for the Future of Filmmaking

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From the Wild and Scenic Film Festival 2009. Presentation by Joey Shepp of Earthsite.

The world of video is moving online fast and the implications to filmmakers and audiences are paramount. It has become the norm for filmmakers to have an online reel and moreover to lead marketing using online video.

In this workshop learn how to leverage the latest online tools to promote, distribute, and enhance your film making; gain a global audience, make money with advertising, and be prepared for the future of online video.

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
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  • Very nice, thank you :-)

    Super.
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Online Tools for the Future of Filmmaking

  1. 1. Online Tools for the Future of Film Making Presented by Joey Shepp January 10th, 2009
  2. 2. Wild and Scenic • Earthsite managed the Online Video Campaign for the Wild and Scenic Film Festival 2008 and 2009.
  3. 3. Earthsite Company • Earthsite is a New Media Agency for Sustainable Brands. We specialize in green and social design, web 2.0 development, and social media marketing. • Headquarters in Fairfax, CA, just north of San Francisco. our new design studio
  4. 4. New Media Strategy
  5. 5. Growth of Social Media http://www.slideshare.net/wah17/social-media-35304?src=embed Social media and marketing Evolution or Revolution?
  6. 6. Changing Media Landscape http://www.slideshare.net/wah17/social-media-35304?src=embed Management Chords http://managmentchords.blogspot.com
  7. 7. New Media Model Richard Edelman Forrester Consumer Forum 2007 Corporate Image in the Age of Social Technology
  8. 8. Online Tools for filmmakers
  9. 9. Benefits of Online Tools • Collaborative • Inexpensive • Access to a Global Audience • Access from any computer
  10. 10. Script Writing • Commercial Software • Final Draft $180 • Sophocles $120 • Storyist (Mac) $59 • Free Online Software • Celtix • Plotbot • Online Support Communities • Done Deal Pro • Secluded Writers
  11. 11. Raising Money • Social Lending Sites • Lending Club • Prosper • Zopa • Donation Fundraising • ChipIn • Fundable
  12. 12. Casting • Craig’s List • Actor’s Connect • Backstage.com
  13. 13. Storyboarding • Octopz • Celtix • Google Docs
  14. 14. Location Scouting • Google Maps • Street View • Google Earth • Panoramio
  15. 15. Shooting: Finding Equipment • Shopping Comparison Sites • Wize • View Score • Shopping.com • PricerGrabber • Amazon.com • Social Review Websites • Student Filmmakers Magazine • Globeshooter • Vimeo
  16. 16. Filmmaker Communities
  17. 17. Editing • Professional Software • Avid Xpress Pro $1,500 • Apple Final Cut $750 • Adobe Premier $800 • Consumer Software • Apple iMovie $79 • Adobe Elements $75 • Web-based Solutions • JayCut (free) • MediaSilo (online collaborative editing) •
  18. 18. Stock Footage • Free Stock • Footage Firm • Veer • Internet Archive • Creative Commons • Indy Artists • MySpace • Bebo • Sounds • FindSounds.com
  19. 19. Distribution Promotional Trailers Give it Away Sell It Social Media Sites Peer2Peer / DVD/DRM YouTube/Facebook BitTorrent
  20. 20. DVD Production On Demand • Cafepress • Sell only on Cafepress • Lulu • Sell only on Lulu • CreateSpace • Amazon.com
  21. 21. Preparing Video for Upload • Averan Gale of Green Gorilla Media
  22. 22. Distribution to Social Media Networks Network Priority Marketing Tool Notes • broadcasting network, basis for video distribution 1 Blip.TV • • automatically uploads to iTunes podcast directory automatically updates Facebook Fan Pages • Gain ‘Fans’ 2 Fan Page • • Measure traffic with ‘Insights’ Add video and applications • Gain ‘Subscribers’ 2 User Channel • • Upload Videos Subscribe, Favorites, Playlists • Add your postcast ‘feed’ to the iTunes directory 3 Podcast • Measure your subscribers • Gain ‘Subscribers’ 4 User Channel • Upload Videos • Create a page 4 MySpace Page • Gain ‘Friends’ Distribute Media + Gain Subscribers
  23. 23. Video Distribution System Upload directly to YouTube Timed Release of Videos Manage a Channel Automatically iTunes Podcast Gain Subscribers Distributes Video to Primary Networks Edit and Fan Page Upload Videos Gain Subscribers Blogger, MovableType, TypePad, WordPress, WordPress.com, Drupal
  24. 24. Internet TV • Miro • Download Video • Bit Torrent • Boxee • AppleTV • xBox360 • Hulu • Free TV online • Joost • Media Center
  25. 25. Case Studies
  26. 26. Green Festival TV • Leading with vision of year round content • Onsite Audio/Video Recording, Post- Production • Online Media Distribution, Maintain Video/Audio Libraries • iTunes Podcast • Facebook Integration • Green Festival TV • Green Festival Radio
  27. 27. Green Festival TV 2007 2008 140+ Chicago Speakers - 12 Seattle Interviews - 9 Total Video Pieces Speakers - 13 Washington DC Interviews - 21 Chicago Speakers - 12 Interviews - 5 4,200 minutes San Francisco Speakers - 13 70+ hours Interviews - 3 Speakers - 12 Washington DC Interviews - 5 Speakers - 13 San Francisco Interviews - 5 Speakers - 13+
  28. 28. Your Environment Road Trip • Road Trip across America • Interviews with Environmental Leaders • Minimal Technology
  29. 29. YERT Leveraging Social Media
  30. 30. Connect JoeyShepp.com Earthsite.net
  31. 31. Bonus Slides
  32. 32. Red Cameras • Super High Resolution: 12-megapixel • 35mm Lenses • Still or Video • Modular Design
  33. 33. Red Scarlet • High End Camera • Accessible to Indy Film Maker Budgets

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