Online Tools for the Future of Film Making
Presented by Joey Shepp
January 10th, 2009

Wild and Scenic
• Earthsite managed the
Online Video Campaign
for the Wild and Scenic
Film Festival 2008 and
2009.

Earthsite Company
• Earthsite is a New Media Agency for
Sustainable Brands. We specialize in green
and social design, web 2.0 development,
and social media marketing.
• Headquarters in Fairfax, CA, just north of
San Francisco.
our new design studio

New Media Strategy

Growth of Social Media
http://www.slideshare.net/wah17/social-media-35304?src=embed
Social media and marketing
Evolution or Revolution?

Changing
Media Landscape
http://www.slideshare.net/wah17/social-media-35304?src=embed
Management Chords
http://managmentchords.blogspot.com

New Media Model
Richard Edelman
Forrester Consumer Forum 2007
Corporate Image in the Age of Social Technology

Online Tools for filmmakers

Benefits of Online Tools
• Collaborative
• Inexpensive
• Access to a Global
Audience
• Access from any
computer

Script Writing
• Commercial Software
• Final Draft $180
• Sophocles $120
• Storyist (Mac) $59
• Free Online Software
• Celtix
• Plotbot
• Online Support Communities
• Done Deal Pro
• Secluded Writers

Raising Money
• Social Lending Sites
• Lending Club
• Prosper
• Zopa
• Donation Fundraising
• ChipIn
• Fundable

Casting
• Craig’s List
• Actor’s Connect
• Backstage.com

Storyboarding
• Octopz
• Celtix
• Google Docs

Location Scouting
• Google Maps
• Street View
• Google Earth
• Panoramio

Shooting:
Finding Equipment
• Shopping Comparison Sites
• Wize
• View Score
• Shopping.com
• PricerGrabber
• Amazon.com
• Social Review Websites
• Student Filmmakers Magazine
• Globeshooter
• Vimeo

Filmmaker Communities

Editing
• Professional Software
• Avid Xpress Pro $1,500
• Apple Final Cut $750
• Adobe Premier $800
• Consumer Software
• Apple iMovie $79
• Adobe Elements $75
• Web-based Solutions
• JayCut (free)
• MediaSilo (online
collaborative editing)
•

Stock Footage
• Free Stock
• Footage Firm
• Veer
• Internet Archive
• Creative Commons
• Indy Artists
• MySpace
• Bebo
• Sounds
• FindSounds.com

Distribution
Promotional Trailers Give it Away Sell It
Social Media Sites Peer2Peer /
DVD/DRM
YouTube/Facebook BitTorrent

DVD Production
On Demand
• Cafepress
• Sell only on Cafepress
• Lulu
• Sell only on Lulu
• CreateSpace
• Amazon.com

Preparing
Video for Upload
• Averan Gale of Green Gorilla Media

Distribution to
Social Media Networks
Network Priority Marketing Tool Notes
• broadcasting network, basis for video distribution
1 Blip.TV •
•
automatically uploads to iTunes podcast directory
automatically updates Facebook Fan Pages
• Gain ‘Fans’
2 Fan Page •
•
Measure traffic with ‘Insights’
Add video and applications
• Gain ‘Subscribers’
2 User Channel •
•
Upload Videos
Subscribe, Favorites, Playlists
• Add your postcast ‘feed’ to the iTunes directory
3 Podcast • Measure your subscribers
• Gain ‘Subscribers’
4 User Channel • Upload Videos
• Create a page
4 MySpace Page • Gain ‘Friends’
Distribute Media + Gain Subscribers

Video Distribution System
Upload directly to YouTube Timed Release of Videos
Manage a Channel Automatically iTunes Podcast
Gain Subscribers Distributes Video
to Primary Networks
Edit and Fan Page
Upload Videos
Gain Subscribers Blogger, MovableType, TypePad,
WordPress, WordPress.com,
Drupal

Internet TV
• Miro
• Download Video
• Bit Torrent
• Boxee
• AppleTV
• xBox360
• Hulu
• Free TV online
• Joost
• Media Center

Case Studies

Green Festival TV
• Leading with vision of
year round content
• Onsite Audio/Video
Recording, Post-
Production
• Online Media
Distribution, Maintain
Video/Audio Libraries
• iTunes Podcast
• Facebook Integration
• Green Festival TV
• Green Festival Radio

Green Festival TV
2007 2008
140+ Chicago
Speakers - 12
Seattle
Interviews - 9
Total Video Pieces Speakers - 13
Washington DC
Interviews - 21 Chicago
Speakers - 12 Interviews - 5
4,200 minutes San Francisco
Speakers - 13
70+ hours Interviews - 3
Speakers - 12
Washington DC
Interviews - 5
Speakers - 13
San Francisco
Interviews - 5
Speakers - 13+

Your Environment
Road Trip
• Road Trip across
America
• Interviews with
Environmental
Leaders
• Minimal Technology

YERT Leveraging
Social Media

Connect
JoeyShepp.com
Earthsite.net

Bonus Slides

Red Cameras
• Super High Resolution:
12-megapixel
• 35mm Lenses
• Still or Video
• Modular Design

Red Scarlet
• High End Camera
• Accessible to Indy Film
Maker Budgets