Green Brand Manager
Companies that are
making moves to reduce
their carbon emissions
want credit for those
(maybe painful) efforts.
To do that these days,
you’ve got to be able to
talk the green talk.
Biodiesel Vegetable Oil
friendly way to make
biodiesel is using
vegetable oil from
restaurants to produce
commercial amounts of
fuel. It’s also a sign of the
times that we’re replacing
delivery men dropping
off energy with pickup
men carting it off.
Land Use Planner
Much as West Coast types
(like ourselves) hate to admit
it, our cities aren’t dense
enough to be energy
efﬁcient, no matter how
much biodiesel we put in our
cars. Figuring out how to
reconﬁgure American cities
for energy efﬁciency, while
maintaining their positive
qualities, is one of the major
tasks facing the green world.
Biofuel-producing algae are a hot
investment trend right now, but
they need concentrated amounts of
CO2 to produce energy. It turns out
that breweries are an excellent
source of carbon dioxide. Visionary
beermakers, New Belgium
Brewing Co., are partnering with
Solix Biofuels to feed the latter
company’s algae in the process of
churning out (the beer ever) Fat
Given the complicated and
surrounding the “Leadership
in Energy and Environmental
knowledgeable and accredited
builders can command higher
rates per square foot of
Smart Home Manager
Now that green buildings
come equipped with
wind, solar, rainwater
systems, and a host of
other high-tech energy
savers, there’s a need for a
new breed of building
manager, one as
comfortable at a computer
as on a ladder.
You might laugh, but toilets
that turn your waste into
“humanure” are actually
getting some customers,
thanks to their cradle-to-cradle
efﬁciency. New models like
Sancor’s Envirolet provide
most of the amenities of your
passé ﬂush toilet.
Solar Panel Installation
The most referenced job that the
cleantech revolution is supposed
to create is the solar panel
installer. Like DirecTV’s (DTV)
legions of contractors, they’ll fan
out across America, clinging to
roofs to bring you a better life.
But if there’s one job that’s better
than PV installer, it’s PV
Corn (Ethanol) Farmer
Thanks to ethanol, corn farmers
are rolling in green. Corn prices
made it all the way past the $4
mark from a measly $1.86 at the
end of 2005. Sure, prices are
back down, but the USDA
thinks ethanol production adds
30 cents to the price of a bushel
Now that the Internet is
boring, and Google
(GOOG) makes all the
money, it’s time for VCs to
move to the next big game.
The moneymen have laid
their spears to tackle
energy, pouring something
like $3 billion into
cleantech in 2006.
Green Job 1:
VCs invest early in companies with potential to revolutionize an
industry or create a new one, says a report by the Cleantech Group and
Environmental Entrepreneurs. VCs work with the companies to help
them grow, and sell their stake within a few years, hoping to make a
According to the Cleantech Group, in the third quarter of 2007, North
American VCs invested close to $1.3 billion in clean technologies, a 50
percent increase over the second quarter of 2007 and a 36 percent
increase over the third quarter of 2006.
quot;Probably the highest-paying jobs in the green arena are venture
capitalists themselves. You can make probably $300,000-$400,000 as a
venture capitalist in green,quot; says Richard Stuebi, senior energy fellow
at The Cleveland Foundation.
Green Job 2:
Chief Executive Ofﬁcer
Annual median salary, 5-9 years of experience: $120,674
Skilled and savvy leaders are in high demand for green companies,
and they can command sizable salaries, especially at outﬁts supported
by venture capital, experts say.
quot;Most of this stuff is startups backed by venture capital ﬁrms. You have
young people who see an opportunity and bring the idea to the
investment community and they want what I call 'adult supervision'-
someone who has done it before. So the demand for CEOs in this
industry will continue,quot; says Charley Polachi, a partner at Polachi, a
Massachusetts-based executive search ﬁrm.
Green Job 3:
Chief Technology Ofﬁcer
Annual median salary, 5-9 years of experience: $102,280
As green technologies gallop apace, CTOs are highly sought after, and
often hard to ﬁnd, according to experts.
quot;You don't have a deep talent pool necessarily to dip into, so you have
to pull talent from other industries that have some correlation to the
technology or the process the company is going through. A lot of times
you see the leaders or executives in startup energy companies coming
from outside of energy,quot; says Tim Conti, partner and energy and
materials practice leader at ON Search Partners in Cleveland.
Green Job 4:
Vice Presidents of Research and
Annual median salary, 5-9 years of experience: $125,202 (R&D); $80,158
Positions shepherding advancements in green technology and taking
them to market are crucial, experts say.
quot;Like any industry with ongoing technology developments, the critical
piece for companies to make something more standard is that you
have to be able to take a technology out of a lab and put it into high-
volume manufacturing capacity,quot; Conti says. quot;VPs of research and
development and manufacturing are critical to these companies. What
you can do in a lab you can't necessarily do in a high-volume
Green Job 5:
Vice President of Government
Annual median salary, 5-9 years of experience: $96,816
As the U.S. government offers more funding for green initiatives,
positions that interface between a company and Uncle Sam are
increasingly important, Conti explains.
quot;It [the government] can provide a deep-pocketed source of capital for
your company. You have to provide your business plan and continue
to hit milestones, but folks that have those relationships with
government, that can drive funding to their company, can be very
valuable,quot; he says. quot;You are seeing some companies with a VP of
government [affairs] or VP of regulatory affairs trying to drive grants
to their companies from the government.quot;
Green Job 6:
Vice Presidents of Sales; Marketing
Annual median salary, 5-9 years of experience: $96,541 (sales); $103,371
Keeping people apprised of initiatives, products and services is key to
keeping green industries blooming.
According to Lawrence Comras, founder of Greenhome.com, an online
green department store, quot;There's a ton of green products out there.
There are tons of jobs in sales, and sales [are] well-paying, often highly
Kristina Cowan is the senior writer for PayScale.com. She has over 10
years of journalism experience, specializing in education and
workforce issues. Email Kristina Cowan.
Conference LA 09
Solar Living Institute
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