The Social Currency of Social Media by @JoeyShepp
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The Social Currency of Social Media by @JoeyShepp

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A presentation at the LOHAS Forum 2010 on how social media provides many values beyond marking ROI and how engagement is the basis for a new social currency.

A presentation at the LOHAS Forum 2010 on how social media provides many values beyond marking ROI and how engagement is the basis for a new social currency.

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The Social Currency of Social Media by @JoeyShepp Presentation Transcript

  • 1. The Social Currency of Social Media By Joey Shepp
  • 2. JoeyShepp.com • Reconciling Ecology + Technology • Technology Therapist • Futurist
  • 3. • Website Design and Development, Social Media Marketing, and Branding • Located in the EcoTown of Fairfax, north of San Francisco
  • 4. Social Media is Big Latest Stats
  • 5. Wide Spread Adoption
  • 6. International Growth
  • 7. Breaking Records • World Cup USA Win second most Internet Traffic Day in history • NBA Finals: 3,000 Tweets per second • YouTube: 24 hours uploaded every minute
  • 8. The New Marketing Landscape • Earned Media (PR) • Owned Media (Website) • Advertising (Paid) • Social Media (Community)
  • 9. Measuring Social Media ROI • Direct (sales/lead gen) • Baseline: 6-12 month process • Brand Sentiment • Engagements
  • 10. Engagement as the basis for Social Currency • Responding • Engagement / Participation • Sharing / Thanking • User Generated Content
  • 11. The Many Value Streams of Social Media
  • 12. Brand Value Give your Brand Away to your Customers
  • 13. Case Study Stabilize Brand Value Most Volatile Asset Sentiment Analysis Affects Stock Prices
  • 14. Direct Sales Deliver Value Directly to Customers
  • 15. Case Study E-commerce is Trackable Referral Source Conversation Rate
  • 16. Lead Generation Produce Content that Inspires Curiosity to Learn More
  • 17. Case Study Solar Installation Lead Generation
  • 18. Special Offers Make your customer community feel special.
  • 19. Case Study Dell Outlet Twitter $3 million in sales in 2 years / Cost: the salary of one employee.
  • 20. Customer Support Responding and fixing problems creates loyal customers
  • 21. Case Study Comcast Cares Dedicated Twitter Account for Customer Support
  • 22. Crowd Sourcing Innovation Draw innovation from your customer community.
  • 23. Case Study Starbucks Sponsors EcoCup contest
  • 24. CSR Communications Tell your company’s responsibility story every day
  • 25. Case Study Seventh Generation CRS Innovation Open Feedback Contests for Innovation
  • 26. Environmental Impact Social Media is Good for the Environment
  • 27. Case Study: Social Media is Sustainable Reduced Travel Many to Many Communications Reduced Paper Use Energy Use???
  • 28. Social Good Use Social Media to Deliver Social Good
  • 29. Million Baby Crawl • Seventh Generation • Consumer Activism Campaign • Toxic Chemical Policy Reform
  • 30. In Summary Sustainable Business is Perfect for Social Media • Openness • Transparency • Authenticity • Full Disclosure
  • 31. Reminder: Stay Human