How businesses and citizens are leveraging the power
of the Internet for social and environmental good.
by Joey Shepp, Green MBA

Roadmap
• Inform • Trends
• Inspire • Challenges
• Involve • Philosophy

trends

trend
Green Gadgets
Electronics that use safe, non-toxic
materials, are recyclable, and use
clean, renewable energy.

MacBook Air
“Greener” Computing
• Highly recyclable,
mercury-free aluminum
enclosure
• Mercury-free LCD display
with arsenic-free glass
• PVC-free internal cables
• Largely recyclable, low-
volume packaging
• Meets ENERGY STAR
requirements

Dell ‘Hybrid’
Bamboo Computer
bamboo case low energy
recycling program

Zonbu Linux PC
• Free Software
• Backups to the Data Cloud
• Low Energy Use
• Silent
• Compact
• Recyclable

Solar Fashion

Mobile Solar

trend
Green IT
the study and practice
of using computing
resources efficiently

Green IT Reaches
Tipping Point in Europe
• almost half of European
enterprises are addressing the
green and sustainable challenges
facing them
• 34% have a green IT strategy in
place now
• 14.5% real cost savings in 12
months
• Company saves nearly 23.2
million euros per year
Source: 2008 IDC survey sponsored by Dell

Virtualization
• Quick start new
“servers”
• No lost resources

Green Web Hosting
• Renewable Energy
Credits
• Renewable Energy
Powered

trend
Collective Knowledge
The collective knowledge and wisdom
of many individuals is greater than the
sum of the parts.

Wikipedia
• 9 million articles
• 250 Languages
• 160,000 editors
• 25 times larger than the
largest encyclopedia,
“Encyclopedia
Britannica”

Wiser Earth
• Community directory
and networking
forum that maps and
connects non-
governmental
organizations
(NGOs), businesses,
governments, and
individuals.
• 110,260 Organizations
• 18,728 People
• 921 Groups
• 4,845 Resources
• 162 Events
• 152 Jobs

The Green Search Engine
• 1,000,000 Pages Searched
• Vetted by Green MBA editors
• Google’s Top 5
Custom Search Engines

Best of the Green Web

trend
Telepresence
A set of technologies which allow a
person to feel as if they were present, to
give the appearance that they were
present, or to have an effect, at a location
other than their true location

Telecommuting
• 78% of companies allow some
telecommuting
• 68% of companies report
increased productivity
• 60% of companies report
decreased costs
2008 Study by CompTIA

trend
Ephemeralization
“The use of technological advances
to continuously do more with less”
~Buckminster Fuller

Ephemeralization
• Paperless Office
• Discrete Computing
• Embedded Computing

Paperless Office
• Character Recognition Software
• Organize/Search Documents

Video Conferencing

trend
Natural Interface
Interfacing with technology in a
way that is intuitive, transparent,
and ergonomic.

Same Old QWERTY

Multi-Touch Interface

trend
Distance Learning
Distance learning focuses on
deliver education to students who
are not physically \"on site\".
Rather than attending courses in
person, teachers and students
communicate through technology
such as video conferencing, and
online discussions.

Open Courseware

iTunes U

trend
Citizen Media
User generated content, specifically
video uploaded and shared online.

Growth of Online Video
• 83.4 million videos
• 3.75 million user channels
• 50,000+ videos uploaded daily!

Micro-Enterprise
A business started with as
little capital as possible.

Near Free Business Software

Ebay + World of Good
• Fair Trade Market
Place

Kiva, loans that changes lives
• Microloans
• 99.7% repayment
rate
• 1 loan is made
every 32 seconds

trend
Open Source
Open source is a development method for
software that harnesses the power of
distributed peer review and transparency
of process. The promise of open source is
better quality, higher reliability, more
flexibility, lower cost, and an end to
predatory vendor lock-in.

Open Source Software
• Transparent
• Collaborative
• Low Cost

Open Source Success
• 50%+ of servers run on Apache • 44% of browsers run Firefox
Oct. 2008 W3Schools

trend
Digital Identity
The brokering and protection
of personal identity related
information.

Who Owns your Identity?
• Hassle to manage your
identity in many locations
• Trusting brokers with your
personal information
• Can you export or move
your data?

Own your Identity
• Single Login and Password across
all the web
• You choose your data broker
• OpenID User / OpenID Provider

challenges

E-Waste Facts
• In 2007, 157 million
computer products were
discarded
• Only 18% of computers are
being recycled
• About 80-85 percent of
discarded electronics were
disposed of in landfills
EPA 2008 Study

Electronics Reuse & Recycling
• Remove Toxic
Components
• Recycle and Take-back
Programs
• ACCRC Computers in
Green Web Pavilion

Digital Divide

One Laptop per Child
To create educational opportunities for the world's
poorest children by providing each child with a
rugged, low-cost, low-power, connected laptop
with content and software designed for
collaborative, joyful, self-empowered learning.
$100

Mongolia Cambodia
One Laptop per Child Pilot Programs

Energy Waste & Emissions
• nearly half the power coming out
of the wall is wasted and never
reaches the processor, memory,
disks or other components
• a computer that rarely gets
turned off could produce close
to a ton of C0² emissions per
year

Climate Savers
Smart Computing Initiative
• use power
saver mode
• unplug from
phantom
power
• purchase
energy star
•

philosophy

Internet as Ecological Model
• Interconnected
• Interdependent
• Diverse
• Evolutionary

Internet as
Collective Consciousness
• “Always On” Culture
• Global Perspective
• Shared Experience
• Shared Wisdom

Internet as
Infinite Creative Marketplace
• Not attached to physical
limitations
• Cost of hosting negligible
• Legal Sharing Options

go further

More Green Web?
• Download Presentation
• Speaking Engagements
• Consulting
• Contact Me
www.JoeyShepp.com