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Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
Social Media for Sustainable Enterprise by @JoeyShepp
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Social Media for Sustainable Enterprise by @JoeyShepp

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Social Media is translating sustainability principles into business practice through radical transparency, networked collaboration and optimized efficiency. In this workshop, Joey Shepp will lead you …

Social Media is translating sustainability principles into business practice through radical transparency, networked collaboration and optimized efficiency. In this workshop, Joey Shepp will lead you through world-changing trends, new-paradigm principles and real-world applications in leveraging social media for your sustainable enterprise. Go beyond marketing in applying social media to all areas of your business. Gain practical digital business skills to drive sales, cut costs, engage customers and reduce your carbon footprint.

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  • 1. SOCIAL MEDIA FORSUSTAINABLE ENTERPRISEHOW SOCIAL MEDIA IS THE TIPPING POINT FOR SUSTAINABLE BUSINESS
  • 2. PRESENTED ATSUSTAINABLE ENTERPRISE CONFERENCE MAY 13TH, 2011
  • 3. PRESENTERJOEYSHEPP.COMGREENMBA PROGRAMDIRECTOR AT DOMINICANUNIVERSITY OF CALIFORNIAFOUNDER AND PRINCIPAL ATEARTHSITE.NET, NEW MEDIAFOR SUSTAINABLE BRANDS
  • 4. ROAD MAPI. INTERNET TRENDSII. THE DIGITAL BUSINESS I. OPERATIONS II. MARKETING III. FINANCEIII. WHAT’S NEXT?IV. QUESTIONS“SOCIAL MEDIA IS THETIPPING POINT FORSUSTAINABLE ENTERPRISE”
  • 5. INTERNET EVERYWHERE UBIQUITOUS, PERVASIVE
  • 6. INFORMATION AGETHE INDUSTRIAL AGEFILLED THE WORLDWITH STUFFTHE INFORMATION AGEIS FILLING OUR WORLDWITH INFORMATION.CHEAP, ACCESSIBLE,ABUNDANTPOTENTIAL LIMITLESSGROWTH
  • 7. DISRUPTIVE TECHNOLOGYFREEMOBILEDECENTRALIZEDREAL-TIMEHYPER-LOCAL
  • 8. CLOSING THE DIGITAL DIVIDE INTERNET TO REACH 2 BILLION USERS THIS YEAR, REPRESENTING 30% OF GLOBAL POPULATION 70% OF DEVELOPED COUNTRIES 21% OF DEVELOPING COUNTRIESSOURCE: http://mashable.com/2010/10/19/internet-2-billion/
  • 9. MOORE’S LAWSPEED OFCOMPUTERSDOUBLESEVERY TWOYEARS“SINGULARITY”COMING…COMPUTERSTRANSCENDBIOLOGY~RAYKURZWEIL
  • 10. FACEBOOK: GLOBAL CITIZENSHIP500,000,000 ACTIVE USERS700,000 NEW USERS DAILY!70% OUTSIDE THE US380,000 LIKES / MINUTESACCOUNTS FOR 25% OF ALLUSA PAGE VIEWS
  • 11. YOUTUBE: YOU ARE THE MEDIA35 HOURS UPLOADEDEVERY MINUTE!HUNDREDS OF THE MOSTPOPULAR USERS MAKE 6FIGURES A YEARLADY GAGA AND EMINEMSURPASS 1 BILLION HITS
  • 12. TWITTER: THE PULSE OF THE PLANETNEW RECORD SET AT NEWYEAR 2011: 6,939 TWEETS/SECOND40% USA60% INTERNATIONALIN THE USA, 87%AWARENESS, YET ONLY7% USE ITSENTIMENT ANALYSISPROVEN AS ACCURATE ASEXIT POLLS
  • 13. 3,339 TEXTS PER MONTH AVERAGE US TEENAGER
  • 14. BORN INTO THIS WORLD92% OF U.S. TODDLERSHAVE AN ONLINEPRESENCETHE VAST MAJORITY OFCHILDREN TODAY WILLHAVE ONLINEPRESENCE BY THE TIMETHEY ARE TWO YEARSOLD — A PRESENCETHAT WILL CONTINUETO BUILD THROUGHOUTTHEIR WHOLE LIVES.
  • 15. THE DIGITAL BUSINESSSOCIAL MEDIA IS MORE THAN MARKETING
  • 16. OPERATIONSWORKING IN THE CLOUD
  • 17. CLOUD STORAGEABUNDANT ONLINESTORAGE MEANSCHEAP END-USERDEVICESBENEFITS INCLUDEAFFORDABLE,ACCESSIBLE,COLLABORATIVE,RELIABLE
  • 18. VIDEO CONFERENCING / VOIPINCREASINGBANDWIDTHDRIVEN BY COST OFTRANSPORTATIONNOT A REPLACEMENTFOR PHONE, BUT INADDITIONJOEY’S PICKS: SKYPE,GOOGLE VOICE, VISUALVOICEMAIL, FACETIME
  • 19. LOGISTICS AND PACKAGINGONLINE SHOPPINGINCREASING AS SHIPPINGLOGISTICS ARE REFINEDUPS BANNED LEFT TURNSFOR GAS SAVINGS AFTERIN-DEPTH STUDYPACKAGING REDESIGNJOEY’S PICKS:AMAZON PRIME.
  • 20. PAPERLESSAMAZON.COM NOWSELLS MORE DIGITALBOOKS THAN PHYSICALBOOKS.JOEY’S PICKS: FUJUTSUSCANSCAP SCANNER,DROPBOX, EVERNOTE,MYFAX
  • 21. MOBILITYINCREASED WIRELESSACCESS, CHEAPERMOBILE DEVICESGPS ALLOWSLOCALIZED DATA2014: MOBILEOVERTAKES DESKTOPJOEY’S PICKS: IPHONE,IPAD, MI-FI HOTSPOT
  • 22. CROWD SOURCINGPRODUCT DESIGNCUSTOMER SUPPORTMARKET RESEARCH(SENTIMENT ANALYSIS)JOEY’S PICKS: FACEBOOKQUESTIONS, TWITTER,GOOGLE FORMS
  • 23. MARKETINGCUSTOMER COMMUNITIES
  • 24. RADICAL TRANSPARENCYMANY TO MANYCOMMUNICATIONSACCELERATES SHARINGPEOPLE TRUST THEIRPEERSBRANDS NO LONGERCONTROL THE MESSAGEJOEY’S PICK: TWITTER,FACEBOOK, GOOGLEALERTS
  • 25. CUSTOMER COMMUNITYNO LONGER“CONSUMERS”COMMUNITY MANAGERABOUT ENGAGEMENTACKNOWLEDGEDPOWER DYNAMICCUSTOMERSTAKEHOLDERJOEY’S PICKS:FACEBOOK PAGE
  • 26. CORPORATE SOCIAL RESPONSIBILITYEXPECTATION TOCOMMUNICATE SOCIAL &ENVIRONMENTAL WORKTHROUGH MARKETINGYEARLY REPORTS MOVINGTO DAILY COMMUNICATIONHIGHER LEVELS OFACCOUNTABILITY BECAUSEOF RADICALTRANSPARENCYJOEY’S PICK: BLOGGINGWITH WORDPRESS ORTUMBLR
  • 27. SOCIAL MEDIA POLICYDEVELOP A “LIVINGDOCUMENT” OF BEST-PRACTICES ANDSTRATEGY FORDEALING WITHPROBLEM ISSUESJOEY’S PICK:DATABASE OF SOCIALMEDIA POLICIES:HTTP://SOCIALMEDIAGOVERNANCE.COM
  • 28. DATA VISUALIZATIONCUSTOMERS WILLING TOSHARE MORE PERSONALINFOCOMPANIES WILLING TOSHARE DATA THROUGHAPI’S.WEALTH OF ACCESS TODATAJOEY’S PICKS: COOL INFOGRAPHICS, INFORMATIONIS BEAUTIFUL, SEARCH“INFOGRAPHIC”
  • 29. FINANCEACCOUNTING FOR EVERYTHING
  • 30. MICRO-FINANCEMICROLOANS FORSTARTUP CAPITALHIGH REPAYMENT RATEFOR LOANSALTERNATIVES TO VCFINANCINGJOEY’S PICKS: KIVA,KICKSTARTER,CROWDRISE
  • 31. GROUP BUYINGCONSUMERS BANDTOGETHER FOR DEEPDISCOUNTSBUSINESSES GETCOMMITTED VOLUME +MARKETING BUZZJOEY’S PICKS:GROUPON, SOCIALLIVING
  • 32. THE LONG TAILTHE LONG TAIL OF ANEXPONENTIAL GRAPHLOTS OF SMALL MARKETSCOMBINED ARE BIGGERTHAN POPULAR MARKETSEXAMPLE: LOTS OF SMALLBLOGS MAKE AS STRONGAS A VOICE AS MAJORMEDIAJOEY’S PICKS:
  • 33. FREEMIUMOFFER A ROBUST FREEPRODUCT WITH ANUPSELL OPPORTUNITYFOR POWER USERSBUILDS A LARGE,STABLE CUSTOMERBASEJOEY’S PICKS: GOOGLEAPPS, FACEBOOK PAGE,37SIGNALS, SKYPE,FREE CONFERENCECALL
  • 34. WIKILEAKSTECHNOLOGY SUPPORTSLEAKSFEAR OF EXPOSURE DRIVESMORE ETHICAL BEHAVIORFINANCIAL MODELS MUSTADJUST TO FULL COSTACCOUNTINGJOEY’S PICKS: OPEN LEAKS,MAINSTREAM MEDIA LEAKSITES
  • 35. WHERE ARE WE GOING?INFORMATION AND CREATIVITY REMAIN
  • 36. SUSTAINABLE MEDIA PRINCIPLESSUMMARY DEMOCRATIC TRANSPARENCY DECENTRALIZED LOCALIZED LESS PAPER LESS TRAVEL CAN BE CLEAN AND RENEWABLE
  • 37. NEW ECONOMY: SOCIAL CAPITAL EDUCATION CREATIVITY COMMUNITY STRATEGY IDEAS FUTURES SCALEABLE
  • 38. STAY HUMANIT’S ABOUT PEOPLE TO PEOPLE TIES
  • 39. MORE INFOWWW.JOEYSHEPP.COM
  • 40. TWITTER ACCOUNTS @JoeyShepp @GreenMBA @Earthsite @SocialGoodMedia
  • 41. TWEET ME YOUR QUESTIONS @JOEYSHEPP YOUR QUESTION
  • 42. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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