Social Media for Local Government
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Social Media for Local Government

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This was a short format presentation for the Marin County Government on Social Media trends and best-practices.

This was a short format presentation for the Marin County Government on Social Media trends and best-practices.

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Social Media for Local Government Presentation Transcript

  • 1. SOCIAL MEDIAfor Local Governmentby JoeyShepp.com for Marin County Government
  • 2. ABOUT THE PRESENTER Joey Shepp• Green MBA Program Director Dominican University of California• Principal at Earthsite New Media Consultancy for Sustainable Brands• More at http://JoeyShepp.com
  • 3. WHAT IS SOCIAL MEDIA?• Social Networking• Online Video• Blogging• Ratings/Reviews• Sharing Content
  • 4. THE NEW MARKETING LANDSCAPE• Earned Media (Public Relations)• Owned Media (Website)• Advertising (Paid)• Social Media (Community)
  • 5. SOCIAL MEDIA TRENDS
  • 6. INTERNET TO SURPASS 2 BILLION USERS THIS YEAR• 30%of the world population by end of this year• Developed Countries: 71% Developing Countries: 21%• Regionally: Europe: 65% Americas: 55% Asia/Pacific: 21.9% Africa: 9.6%
  • 7. 700,000 NEW USERS DAILY!
  • 8. 92% OF U.S. TODDLERS HAVE ONLINE PRESENCE ~from security firm AVGThe vast majority of childrentoday will have onlinepresence by the time theyare two years old — apresence that will continueto build throughout theirwhole lives.
  • 9. THE AVERAGE MOBILE PHONE TEENAGER SENDS 3,339 TEXTS PER MONTH Teen females send an incredible 4,050 texts per month, while teen males send an average of 2,539 texts
  • 10. OPEN GOVERNMENTPresident Obama advocates for Transparency in Government through Data and Social Technology.
  • 11. SUNLIGHT FOUNDATIONProviding funds for Open Government Data Projects
  • 12. SUNLIGHTFOUNDATIONDiversity of Funded Projects
  • 13. SF LOCAL OPEN GOVan Open Data Executive Directive (PDF) that asks City departments to make all datasets under their authority that are not considered confidential available on DataSF.org
  • 14. DATASFApp Showcase
  • 15. WIKILEAKSRisk of Exposure drives more Ethic Behavior?
  • 16. EGYPT PROTESTS Organized with Social Media
  • 17. EGYPT INTERNET BLACKOUT Teaches Activists to Develop Alternative Approaches
  • 18. THE TWEETS MUST FLOW Twitter CEO Advocates for Twitter as Critical Communication Technology
  • 19. INTERNET IS A HUMAN RIGHT President Obama Advocates to Restore Internet in Egypt
  • 20. INTERNET KILL SWITCH Senate Bill is Reintroduced??
  • 21. LOCAL GOV SOCIAL MEDIA STRATEGY
  • 22. FACEBOOK PAGEFacebook Ads to get to 1000 like asap, use multiple pages for departments, collect feedback
  • 23. TWITTERRespond quickly, Follow Targeted Users, Target Local
  • 24. YOUTUBE: CHANNEL GPromote/Syndicate Video via Facebook/Twitter/Blogs
  • 25. SOCIAL MEDIA POLICYDevelop a “living document” of best-practices and strategy for dealing with problem issues.
  • 26. SOCIAL MEDIA TRAININGTraining for both internal staff and local community.
  • 27. Remember toSTAY HUMAN
  • 28. GO FURTHER Resources
  • 29. @JoeyShepp | joeyshepp.com@GreenMBA@Earthsite | earthsite.net@SocialGoodMedia@SocialGov
  • 30. TWEET YOUR QUESTIONS @JoeyShepp YOUR QUESTION
  • 31. This work is licensed under the Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.