SOCIAL MEDIAfor Local Governmentby JoeyShepp.com for Marin County Government
ABOUT THE PRESENTER    Joey Shepp•   Green MBA Program Director    Dominican University of California•   Principal at Eart...
WHAT IS SOCIAL MEDIA?• Social   Networking• Online Video• Blogging• Ratings/Reviews• Sharing   Content
THE NEW MARKETING        LANDSCAPE• Earned Media  (Public Relations)• Owned Media  (Website)• Advertising  (Paid)• Social ...
SOCIAL MEDIA TRENDS
INTERNET TO SURPASS 2 BILLION USERS THIS YEAR• 30%of the world population by end of this year• Developed Countries: 71% De...
700,000 NEW USERS DAILY!
92% OF U.S. TODDLERS  HAVE ONLINE PRESENCE                                ~from security firm AVGThe vast majority of child...
THE AVERAGE MOBILE PHONE TEENAGER SENDS 3,339 TEXTS PER MONTH     Teen females send an incredible 4,050 texts per month,  ...
OPEN GOVERNMENTPresident Obama advocates for Transparency in Government           through Data and Social Technology.
SUNLIGHT FOUNDATIONProviding funds for Open Government Data Projects
SUNLIGHTFOUNDATIONDiversity of Funded Projects
SF LOCAL OPEN GOVan Open Data Executive Directive (PDF) that asks City departments to make all datasets    under their aut...
DATASFApp Showcase
WIKILEAKSRisk of Exposure drives more Ethic Behavior?
EGYPT PROTESTS Organized with Social Media
EGYPT INTERNET BLACKOUT Teaches Activists to Develop Alternative Approaches
THE TWEETS MUST FLOW     Twitter CEO Advocates for Twitter   as Critical Communication Technology
INTERNET IS A HUMAN RIGHT President Obama Advocates to Restore Internet in Egypt
INTERNET KILL SWITCH    Senate Bill is Reintroduced??
LOCAL GOV SOCIAL MEDIA       STRATEGY
FACEBOOK PAGEFacebook Ads to get to 1000 like asap, use multiple pages for              departments, collect feedback
TWITTERRespond quickly, Follow Targeted Users, Target Local
YOUTUBE: CHANNEL GPromote/Syndicate Video via Facebook/Twitter/Blogs
SOCIAL MEDIA POLICYDevelop a “living document” of best-practices and strategy for                  dealing with problem is...
SOCIAL MEDIA TRAININGTraining for both internal staff and local community.
Remember toSTAY HUMAN
GO FURTHER   Resources
@JoeyShepp | joeyshepp.com@GreenMBA@Earthsite | earthsite.net@SocialGoodMedia@SocialGov
TWEET YOUR QUESTIONS  @JoeyShepp YOUR QUESTION
This work is licensed under the Creative   Commons Attribution-Noncommercial-    Share Alike 3.0 United States License.   ...
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Social Media for Local Government

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This was a short format presentation for the Marin County Government on Social Media trends and best-practices.

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Social Media for Local Government

  1. 1. SOCIAL MEDIAfor Local Governmentby JoeyShepp.com for Marin County Government
  2. 2. ABOUT THE PRESENTER Joey Shepp• Green MBA Program Director Dominican University of California• Principal at Earthsite New Media Consultancy for Sustainable Brands• More at http://JoeyShepp.com
  3. 3. WHAT IS SOCIAL MEDIA?• Social Networking• Online Video• Blogging• Ratings/Reviews• Sharing Content
  4. 4. THE NEW MARKETING LANDSCAPE• Earned Media (Public Relations)• Owned Media (Website)• Advertising (Paid)• Social Media (Community)
  5. 5. SOCIAL MEDIA TRENDS
  6. 6. INTERNET TO SURPASS 2 BILLION USERS THIS YEAR• 30%of the world population by end of this year• Developed Countries: 71% Developing Countries: 21%• Regionally: Europe: 65% Americas: 55% Asia/Pacific: 21.9% Africa: 9.6%
  7. 7. 700,000 NEW USERS DAILY!
  8. 8. 92% OF U.S. TODDLERS HAVE ONLINE PRESENCE ~from security firm AVGThe vast majority of childrentoday will have onlinepresence by the time theyare two years old — apresence that will continueto build throughout theirwhole lives.
  9. 9. THE AVERAGE MOBILE PHONE TEENAGER SENDS 3,339 TEXTS PER MONTH Teen females send an incredible 4,050 texts per month, while teen males send an average of 2,539 texts
  10. 10. OPEN GOVERNMENTPresident Obama advocates for Transparency in Government through Data and Social Technology.
  11. 11. SUNLIGHT FOUNDATIONProviding funds for Open Government Data Projects
  12. 12. SUNLIGHTFOUNDATIONDiversity of Funded Projects
  13. 13. SF LOCAL OPEN GOVan Open Data Executive Directive (PDF) that asks City departments to make all datasets under their authority that are not considered confidential available on DataSF.org
  14. 14. DATASFApp Showcase
  15. 15. WIKILEAKSRisk of Exposure drives more Ethic Behavior?
  16. 16. EGYPT PROTESTS Organized with Social Media
  17. 17. EGYPT INTERNET BLACKOUT Teaches Activists to Develop Alternative Approaches
  18. 18. THE TWEETS MUST FLOW Twitter CEO Advocates for Twitter as Critical Communication Technology
  19. 19. INTERNET IS A HUMAN RIGHT President Obama Advocates to Restore Internet in Egypt
  20. 20. INTERNET KILL SWITCH Senate Bill is Reintroduced??
  21. 21. LOCAL GOV SOCIAL MEDIA STRATEGY
  22. 22. FACEBOOK PAGEFacebook Ads to get to 1000 like asap, use multiple pages for departments, collect feedback
  23. 23. TWITTERRespond quickly, Follow Targeted Users, Target Local
  24. 24. YOUTUBE: CHANNEL GPromote/Syndicate Video via Facebook/Twitter/Blogs
  25. 25. SOCIAL MEDIA POLICYDevelop a “living document” of best-practices and strategy for dealing with problem issues.
  26. 26. SOCIAL MEDIA TRAININGTraining for both internal staff and local community.
  27. 27. Remember toSTAY HUMAN
  28. 28. GO FURTHER Resources
  29. 29. @JoeyShepp | joeyshepp.com@GreenMBA@Earthsite | earthsite.net@SocialGoodMedia@SocialGov
  30. 30. TWEET YOUR QUESTIONS @JoeyShepp YOUR QUESTION
  31. 31. This work is licensed under the Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
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