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Social Media for Green Careers by @JoeyShepp
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Social Media for Green Careers by @JoeyShepp


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How to leverage social media to advance your sustainability career. Learn now social media and sustainability have a perfect fit and can work in tandem to build your personal brand, land a green job …

How to leverage social media to advance your sustainability career. Learn now social media and sustainability have a perfect fit and can work in tandem to build your personal brand, land a green job or create your dream job.

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  • 1. Social Media for Green CareersHow to leverage social media to advance your sustainability career.
  • 2. Presented at the Eucalyptus MagazineGreen Careers Expo
  • 3. PresenterGreenMBA Program Director atDominican University of CaliforniaPrincipal Consultant at Earthsite,Digital Media for Sustainable BrandsFounder of GreenMaven, the World’s JoeyShepp.comLargest Green Search Engine.
  • 4. Green Careers Today
  • 5. Social Media Growth700,000 FacebookMembers/Day35 Hours Uploaded toYouTube Every MinuteTwitter clocked at7,000 Tweets perMinute
  • 6. Social Media for JobsNearly 28% of collegestudents plan to seekemployment usingLinkedIn.The recruited havenow become therecruiters
  • 7. Green Jobs GrowthCalifornias "core greeneconomy" grew more thanthree times as fast as the statesold brown economy between2008 and 2009.Growth in green jobs in theSan Francisco Bay Areajumped 8 percent between2008 and 2009 and 109 percentsince 1995, according to thereport.
  • 8. Qualities of theSustainability Industry Highly Networked Niche Oriented Localized Transparency Valued Information Workers
  • 9. A Natural FitSocial Media + Sustainability
  • 10. New Computer Skills
  • 11. Online OfficeWeb-Based Email Access AnywhereOnline Calendaring Sync CalendarsOnline Docs Sharing DocumentsDropbox Easy File Sharing
  • 12. SmartphoneEmailTwitterPhotos/Videos(Document)GPS CheckinsVOIP as 2nd Line
  • 13. Video ConferencingSkype, Facetime,Google TalkRising Cost of Travel,Increase in VideoConferencingPrepare a FunctionalSpace
  • 14. Social Media UpkeepProfiles Updated andTracking Messages Facebook Twitter LinkedInIndustry Specific Video - YouTube Food - Foodspotting Local - Foursquare
  • 15. Personal Branding
  • 16. Social OptimizationGood HeadshotFocused Bio with POVKey Category InterestsFresh and CurrentLinks to Social MediaProfiles
  • 17. LinkedInComplete Profile 100%Add KeywordsImport Address BookMake ConnectionsRequestRecommendationsContribute to GroupDiscussions
  • 18. FacebookUpdate Your Info Tab“Like” SustainabilityRelated Brands andOrganizationsKnow yourPermissionsUntag UnwantedPhotos
  • 19. TwitterComplete Your ProfileMonitor Twitter SearchFollow Like-MindedPeople (hope forfollow back)Proclaim what you’relooking for.Keep it Fresh
  • 20. BlogPersonal IdealOne a WeekCultivate Comments
  • 21. Document Your WorkBuild ValueValue ProcessTell Cohesive StoryAccessibleHistoryFresh
  • 22. Documentation Types Presentation SlideShare Video YouTube/Vimeo Blog Wordpress/Tumblr White Paper PDF Photgraphy Flickr
  • 23. Build Expertise
  • 24. Well ReadRead Industry-SpecificBlogs and NewsStay Current withTrends in your MarketRSS News Reader
  • 25. Green News Sources Lifestyle Design Business Business
  • 26. InterviewsBlogging is an excuseto interview people.Interviews are a greatway to learn industryknowledge andnetwork with keyindividuals.Giving PR value buildsgood will.
  • 27. Thought LeadershipBloggingTwitterVideo SeriesSpeakingWhite PapersDiscussionsQuora
  • 28. Networking
  • 29. Importance of NetworkingSustainable jobs arenew jobsCommonly filledthrough networksA strong network isthe basis forsustainable jobsecurity
  • 30. Go OutFind Local EventsSchedule EventsMake Business CardsPrepare your Story:People will share it forbetter or worse!
  • 31. FollowupSort A list and B list cardsA List: Schedule Meeting Email Thanks Connect on LinkedIn Follow on Twitter Facebook Not Appropriate Yet
  • 32. Top Bay Area Green EventsGreen FestivalSustainable BrandsWest Coast GreenBioneersEcoTuesdaysGreen Drinks
  • 33. Finding andCreating Jobs
  • 34. Job MonitoringJob Website BoardsJob NewslettersJob Twitter FeedsRSS Feeds/BlogsGoogle Alerts
  • 35. Ask Your NetworkWhat you want.Email BlastTwitterFacebookLinkedIn
  • 36. People Search, Not Job SearchIdentify people in thecompany that youwant to work for andreach out to them oversocial media.Let them know yourintentions and see ifthey have anyrecommendations.
  • 37. Create a JobNew SustainabilityJobs are Created EveryDay.What need to you seein the world?Interview People thatyou admire their job,how did they get it.
  • 38. The Interview
  • 39. PrepareResearch People You’reMeeting with. Theywill likely be doing thesame.Connect with andInteract with Companymembers throughSocial MediaReflect SustainableValues
  • 40. The InterviewGet Good SleepCome EarlyHave POVBe ready todemonstrate yourunique value
  • 41. FollowupSay ThanksPhone Call morepersonalized thanemailEmail links andfollow up referencesto fix any stumbles
  • 42. Go Further
  • 43.
  • 44. Twitter Accounts @JoeyShepp @GreenMBA @GreenJobFinder @CAGreenJobs
  • 45. Tweet me your Questions
  • 46. This work is licensed under the Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.