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Open Brands: How Twitter is Pushing Radical Transparency in Brand Management

by on May 28, 2009

  • 9,770 views

This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the ...

This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.

Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!

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http://www.yucezerey.com 249
http://www.openbrands.org 168
http://www.joeyshepp.com 113
http://www.careerintelligence.com 90
http://openbrands.org 60
http://www.doppelganger.name 58
http://comm20.tistory.com 41
http://www.pazarlamatrendleri.com 37
http://www.slideshare.net 35
http://joeyshepp.com 32
http://sabraheart.blogspot.com 26
http://www.sabraheart.blogspot.com 22
http://www.holisticnetworker.com 8
http://ryanmilani.com 5
http://dev.joeyshepp.com 2
http://www.paperblog.fr 2
http://74.125.155.132 1
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Open Brands: How Twitter is Pushing Radical Transparency in Brand Management Open Brands: How Twitter is Pushing Radical Transparency in Brand Management Presentation Transcript