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Open Brands: How Social Media is Pushing Radical Transparency on Brand Management by @JoeyShepp of @Earthsite

by on Feb 01, 2010

  • 4,136 views

Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face ...

Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.

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12 of 2 previous next

  • earthsite Earthsite at Earthsite Nick, thanks for the suggestion, I’ll incorporate that concept into future revisions. ~Joey Shepp 4 years ago
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  • aspennow University Technology Malaysia at University Technology Malaysia Good presentation, but I'd add one more element to the difference between yesterday's and today's branding:

    Old
    'Positioning' theory

    New
    Customers define brands based on economic, experiential or emotional value
    4 years ago
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Open Brands: How Social Media is Pushing Radical Transparency on Brand Management by @JoeyShepp of @Earthsite Open Brands: How Social Media is Pushing Radical Transparency on Brand Management by @JoeyShepp of @Earthsite Presentation Transcript