MBA in Social Media by @JoeyShepp of @Earthsite

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The Internet is having a profound impact on all areas of business. In this presentation, learn a to leverage social media media technology to power all aspects of your start-up or small business.

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MBA in Social Media by @JoeyShepp of @Earthsite

  1. 1. MBA IN SOCIAL MEDIA HOW TO RUN YOUR STARTUP OR SMALLBUSINESS ON SOCIAL MEDIA TECHNOLOGY
  2. 2. PRESENTED AT THE MAY 31ST, 2012
  3. 3. PRESENTERJOEYSHEPP.COMSUSTAINABLE PROGRAMSDIRECTOR AT DOMINICANUNIVERSITY OF CALIFORNIAFOUNDER AND PRINCIPAL ATEARTHSITE.NET, NEW MEDIAFOR SUSTAINABLE BRANDS
  4. 4. ROAD MAPI. INTERNET TRENDSII. CURRICULUM I. OPERATIONS II. MARKETING III. FINANCEIII. WHAT’S NEXT?IV. DISCUSSION
  5. 5. INTERNET EVERYWHERE UBIQUITOUS, PERVASIVE
  6. 6. COMMUNICATION AGETHE INDUSTRIAL AGE FILLEDTHE WORLD WITH STUFFTHE INFORMATION AGE ISFILLED OUR WORLD WITHINFORMATIONTHE COMMUNICATION AGEFILLS THE WORLDCHEAP, ABUNDANT,ACCESSIBLEPOTENTIAL LIMITLESSGROWTH
  7. 7. DISRUPTIVE TECHNOLOGYFREEMOBILEDECENTRALIZEDREAL-TIMEHYPER-LOCAL
  8. 8. CLOSING THE DIGITAL DIVIDE INTERNET TO REACH 2 BILLION USERS THIS YEAR, REPRESENTING 30% OF GLOBAL POPULATION 70% OF DEVELOPED COUNTRIES 21% OF DEVELOPING COUNTRIESSOURCE: http://mashable.com/2010/10/19/internet-2-billion/
  9. 9. MOORE’S LAWSPEED OFCOMPUTERSDOUBLESEVERY TWOYEARS“SINGULARITY”COMING…COMPUTERSTRANSCENDBIOLOGY~RAYKURZWEIL
  10. 10. FACEBOOK 2012: GLOBAL CITIZENSHIP850,000,000 ACTIVE USERS700,000 NEW USERS DAILY!70% OUTSIDE THE US2.6 BILLION LIKES / DAYACCOUNTS FOR 20% OF ALLPAGE VIEWS
  11. 11. YOUTUBE: YOU ARE THE MEDIA800,000,000 USERS, NEARSAME AS FACEBOOK60 HOURS UPLOADEDEVERY MINUTE!HUNDREDS OF THE MOSTPOPULAR USERS MAKE 6FIGURES A YEAR
  12. 12. TWITTER: THE PULSE OF THE PLANETNEW RECORD SET AT NEWYEAR 2011: 6,939 TWEETS/SECOND40% USA60% INTERNATIONALIN THE USA, 87%AWARENESS, YET ONLY7% USE ITSENTIMENT ANALYSISPROVEN AS ACCURATE ASEXIT POLLS
  13. 13. PINTEREST: THE SOCIAL COLLAGEJUST 2 YEARS OLD, $1BILLION VALUATIONGENERATING MOREREFERRAL TRAFFICTHAN GOOGLE+,YOUTUBE ANDLINKEDIN COMBINEDNOW LEVELING OFF,BUT SHOWS POWER OFDISRUPTIVE TECH
  14. 14. 100+ TEXTS PER DAYAVERAGE US TEENAGER / 2011 DATA
  15. 15. BORN INTO THIS WORLD92% OF U.S. TODDLERSHAVE AN ONLINEPRESENCETHE VAST MAJORITY OFCHILDREN TODAY WILLHAVE ONLINEPRESENCE BY THE TIMETHEY ARE TWO YEARSOLD — A PRESENCETHAT WILL CONTINUETO BUILD THROUGHOUTTHEIR WHOLE LIVES.
  16. 16. MBA IN DIGITAL MEDIA CURRICULUM
  17. 17. OPERATIONSWORKING IN THE CLOUD
  18. 18. CLOUD STORAGEABUNDANT ONLINESTORAGE MEANSCHEAP END-USERDEVICESBENEFITS INCLUDEAFFORDABLE,ACCESSIBLE,COLLABORATIVE,RELIABLE
  19. 19. VIDEO CONFERENCINGKEY TECHNOLOGIES:CISCOLIVECONFERENCE,SKYPE AND IPAD/FACETIMEDRIVEN BY COST OFTRANSPORTATIONNOT A REPLACEMENTFOR PHONE, BUT INADDITION
  20. 20. REAL TIME LOGISTICSKEY TRENDS: ONLINESHOPPING INCREASINGAS SHIPPING LOGISTICSARE REFINEDUPS BANNED LEFT TURNSFOR GAS SAVINGS AFTERIN-DEPTH STUDYPRINT POSTAGE AT HOMEGLOBAL VENDORS
  21. 21. PAPERLESSAMAZON.COM NOWSELLS MORE DIGITALBOOKS THAN PHYSICALBOOKS.KEY TECHNOLOGY:FUJUTSU SCANSCAPSCANNERS, LINKEDINCARDMUCH APP
  22. 22. MOBILITYINCREASED WIRELESSACCESS, CHEAPERMOBILE DEVICESGPS ALLOWSLOCALIZED DATAKEY TECHNOLOGIES:GPS, 4G, MOBILE HOTSPOTS, ANDROID, IOS
  23. 23. CROWD SOURCINGPRODUCT DESIGNCUSTOMER SUPPORTMARKET RESEARCH(SENTIMENT ANALYSIS)KEY TECHNOLOGIES:FACEBOOK INSIGHTS,SURVEY MONKEY, GETSATISFACTION, QUIRKY,IDEO.ORG
  24. 24. MARKETINGTHE ART OF ENGAGEMENT
  25. 25. RADICAL TRANSPARENCYMANY TO MANYCOMMUNICATIONSACCELERATES SHARINGPEOPLE TRUST THEIRPEERSBRANDS NO LONGERCONTROL THE MESSAGE
  26. 26. CUSTOMER COMMUNITYNO LONGER“CONSUMERS”COMMUNITY MANAGERABOUT ENGAGEMENTACKNOWLEDGEDPOWER DYNAMICCUSTOMERSTAKEHOLDER
  27. 27. CORPORATE SOCIAL RESPONSIBILITYEXPECTATION TOCOMMUNICATE SOCIAL &ENVIRONMENTAL WORKTHROUGH MARKETINGYEARLY REPORTSMOVING TO DAILYCOMMUNICATIONHIGHER LEVELS OFACCOUNTABILITYBECAUSE OF RADICALTRANSPARENCY
  28. 28. DATA VISUALIZATIONCUSTOMERS WILLING TOSHARE MORE PERSONALINFOCOMPANIES WILLING TOSHARE DATA THROUGHAPI’S.WEALTH OF ACCESS TODATAKEY COMPANIES: COOL INFOGRAPHICS, INFORMATIONIS BEAUTIFUL,
  29. 29. SOCIAL MEDIA POLICYDEVELOP A “LIVINGDOCUMENT” OF BEST-PRACTICES ANDSTRATEGY FORDEALING WITHPROBLEM ISSUESDATABASE OF SOCIALMEDIA POLICIES:HTTP://SOCIALMEDIAGOVERNANCE.COM
  30. 30. ENGAGEMENTNOT ENOUGH TO HAVEA GREAT PRODUCT...PEOPLE ALSO WANT ASTORYKEY SKILLS: CONTENTPRODUCTION ANDMODERATIONKEY SUCCESS METRIC:ENGAGEMENT
  31. 31. FINANCEACCOUNTING FOR EVERYTHING
  32. 32. MICROFINANCEMICROLOANS FORSTARTUP CAPITALHIGH REPAYMENT RATEFOR LOANSALTERNATIVES TO VCFINANCINGKEY COMPANIES: KIVA,CROWD-RISE
  33. 33. CROWD FUNDINGKEY COMPANIES: KICKSTARTER, INDY GO-GOOBAMA ADMINISTRATIONPASSES CROWD FUNDINGBILL INVESTMENT TOTAL: $1M - $2M LIMIT INDIVIDUAL INVESTMENTS: $10K OR 10% OF INCOME LIMIT
  34. 34. GROUP BUYINGCONSUMERS BANDTOGETHER FOR DEEPDISCOUNTSBUSINESSES GETCOMMITTED VOLUME +MARKETING BUZZKEY COMPANIES:GROUPON, SOCIALLIVING
  35. 35. ACCOUNTINGMANAGEBOOKKEEPING,INVOICING AND TAXESWITH SIMPLE APPSKEY APPS:FRESHBOOKS,HARVEST, INDINERO,BLINKSALE,QUICKBOOKS ONLINE
  36. 36. POINT OF SALE DEVICESSMARTPHONE ASUNIVERSAL CREDITCARDKEY COMPANIES:SQUARE, VERIPHONE,PAYPAL, INTUIT
  37. 37. FREEMIUMOFFER A ROBUST FREEPRODUCT WITH ANUPSELL OPPORTUNITYFOR POWER USERSBUILDS A LARGE,STABLE CUSTOMERBASEKEY COMPANIES:37SIGNALS, GOOGLE,FACEBOOK
  38. 38. THE LONG TAILTHE LONG TAIL OF ANEXPONENTIAL GRAPHLOTS OF SMALLMARKETS COMBINEDARE BIGGER THANPOPULAR MARKETSEXAMPLE: LOTS OFSMALL BLOGS MAKEAS STRONG AS A VOICEAS MAJOR MEDIA
  39. 39. A FLAT WORLDINFORMATION AND CREATIVITY REMAIN
  40. 40. CREATIVE CAPITALEDUCATIONCREATIVITYSTRATEGYIDEASFUTURES
  41. 41. STAY HUMANIT’S ABOUT PEOPLE TO PEOPLE TIES
  42. 42. MORE INFO
  43. 43. TWITTER ACCOUNTS @JoeyShepp @Earthsite @SocialGoodMedia
  44. 44. QUESTIONS?ALSO, TWEET ME QUESTIONS @JOEYSHEPP
  45. 45. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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