Leverage Social Media to Build a Personal Brand and Land Your Dream Job

How to leverage Social Media to build a Personal Brand and Land your Dream Job Green Careers Conference 2009

Green Careers Conference LA 09 Solar Living Institute http://www.solarliving.org/gcc/index.html

Why are you here?

To get a job?

To change your career?

To change your life?

To find meaningful livelihood?

Social Media can Help.

Social Media is Changing the World

What is Social Media? Social Networking Online Video Blogging/ Microblogging Ratings/Reviews Sharing Content

Facebook Growth Facebook has grown from 100 million to 200 million in 8 months. If it were a country it would be the 5th largest in the world, bigger than Brazil.

10.0 7.5 5.0 The number of visitors to the site in March more than doubled to 9.3 2.5 million, up from 4.3 million in February. 0 February 09 March 09 Growth

Media Evolution

New Media Model

Social Media Is a Disruptive Technology Old School New School B2C C2C Top Down Bottom Up Closed Open Print Media Digital Media One to Many Many to Many Privacy Transparency Advertisement Conversation

An open world Open Open Open Open Culture Government Software Brands

Elements of a Personal Brand •Identity •Network •Timing

Resume 2.0 How to build your digital identity

Google-ability Can’t remove what you don’t want. But you can add more of what you want.

Personal Website/Blog Stand Out Best SEO Personalized Email Turnkey Blogs: Blogger, Typeface, Wordpress

LinkedIn Proﬁle ! Complete a Detailed Proﬁle Get Recommendations Let you network know you’re looking for a job

Twitter @Proﬁle Radical Transparency Connect and Follow Thought Leaders Customize Background

CEO’s on Twitter

Facebook Page Page is Different than a Proﬁle Is Publicly Viewable Managed separately Content from You + Fans

Networked Get Hyper-Connected

Transparency If you are NOT transparent, they will see right through you! Authenticity is Key

Tell your Story Be insistent in documenting your professional life: collect testimonials, news quotes, photos Cohesive Timeline Balance of Experiences No Failures, Only Lessons

Make Connections Events Follow Thought Make ‘connections’ Conferences Leaders Use @replies to Join Groups Green Drinks publicly reach out Ask/Answer #EcoMonday Webinars Questions

Be Unique

Timing Listening and Rapid Response

Listening Google Alerts Tweet Beep Google RSS Reader LinkedIn Groups Follow Leaders on Twitter

Rapid Response Setup Communication Systems Twitter: Same Hour Response Email: Same Day Response Applications: Turn in EARLY

Questions?

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Leverage Social Media to Build a Personal Brand and Land Your Dream Job

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