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How the Internet is Redesigning Business by @JoeyShepp

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The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media …

The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media curriculum.

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  • 1. HOW THE INTERNET ISREDESIGNING BUSINESS AN MBA IN DIGITAL MEDIA
  • 2. PRESENTED AT MARCH 10TH, 2011
  • 3. PRESENTERJOEYSHEPP.COMGREENMBA PROGRAMDIRECTOR AT DOMINICANUNIVERSITY OF CALIFORNIAFOUNDER AND PRINCIPAL ATEARTHSITE.NET, NEW MEDIAFOR SUSTAINABLE BRANDS
  • 4. ROAD MAPI. INTERNET TRENDSII. CURRICULUM I. OPERATIONS II. MARKETING III. FINANCEIII. WHAT’S NEXT?IV. DISCUSSION
  • 5. INTERNET EVERYWHERE UBIQUITOUS, PERVASIVE
  • 6. INFORMATION AGETHE INDUSTRIAL AGEFILLED THE WORLDWITH STUFFTHE INFORMATION AGEIS FILLING OUR WORLDWITH INFORMATION.CHEAP, ACCESSIBLE,ABUNDANTPOTENTIAL LIMITLESSGROWTH
  • 7. DISRUPTIVE TECHNOLOGYFREEMOBILEDECENTRALIZEDREAL-TIMEHYPER-LOCAL
  • 8. CLOSING THE DIGITAL DIVIDE INTERNET TO REACH 2 BILLION USERS THIS YEAR, REPRESENTING 30% OF GLOBAL POPULATION 70% OF DEVELOPED COUNTRIES 21% OF DEVELOPING COUNTRIESSOURCE: http://mashable.com/2010/10/19/internet-2-billion/
  • 9. MOORE’S LAWSPEED OFCOMPUTERSDOUBLESEVERY TWOYEARS“SINGULARITY”COMING…COMPUTERSTRANSCENDBIOLOGY~RAYKURZWEIL
  • 10. FACEBOOK: GLOBAL CITIZENSHIP500,000,000 ACTIVE USERS700,000 NEW USERS DAILY!70% OUTSIDE THE US380,000 LIKES / MINUTESACCOUNTS FOR 25% OF ALLUSA PAGE VIEWS
  • 11. YOUTUBE: YOU ARE THE MEDIA35 HOURS UPLOADEDEVERY MINUTE!HUNDREDS OF THE MOSTPOPULAR USERS MAKE 6FIGURES A YEARLADY GAGA AND EMINEMSURPASS 1 BILLION HITS
  • 12. TWITTER: THE PULSE OF THE PLANETNEW RECORD SET AT NEWYEAR 2011: 6,939 TWEETS/SECOND40% USA60% INTERNATIONALIN THE USA, 87%AWARENESS, YET ONLY7% USE ITSENTIMENT ANALYSISPROVEN AS ACCURATE ASEXIT POLLS
  • 13. 3,339 TEXTS PER MONTH AVERAGE US TEENAGER
  • 14. BORN INTO THIS WORLD92% OF U.S. TODDLERSHAVE AN ONLINEPRESENCETHE VAST MAJORITY OFCHILDREN TODAY WILLHAVE ONLINEPRESENCE BY THE TIMETHEY ARE TWO YEARSOLD — A PRESENCETHAT WILL CONTINUETO BUILD THROUGHOUTTHEIR WHOLE LIVES.
  • 15. MBA IN DIGITAL MEDIA CURRICULUM
  • 16. OPERATIONSWORKING IN THE CLOUD
  • 17. CLOUD STORAGEABUNDANT ONLINESTORAGE MEANSCHEAP END-USERDEVICESBENEFITS INCLUDEAFFORDABLE,ACCESSIBLE,COLLABORATIVE,RELIABLE
  • 18. VIDEO CONFERENCINGKEY TECHNOLOGIES:CISCOLIVECONFERENCE,SKYPE AND IPAD/FACETIMEDRIVEN BY COST OFTRANSPORTATIONNOT A REPLACEMENTFOR PHONE, BUT INADDITION
  • 19. REAL TIME LOGISTICSONLINE SHOPPINGINCREASING AS SHIPPINGLOGISTICS ARE REFINEDUPS BANNED LEFT TURNSFOR GAS SAVINGS AFTERIN-DEPTH STUDYLOCAL FOOD SOURCING
  • 20. PAPERLESSAMAZON.COM NOWSELLS MORE DIGITALBOOKS THAN PHYSICALBOOKS.KEY TECHNOLOGY:FUJUTSU SCANSCAPSCANNERS
  • 21. MOBILITYINCREASED WIRELESSACCESS, CHEAPERMOBILE DEVICESGPS ALLOWSLOCALIZED DATAKEY TECHNOLOGIES:GPS, 4G, MOBILE HOTSPOTS, ANDROID, IOS
  • 22. CROWD SOURCINGPRODUCT DESIGNCUSTOMER SUPPORTMARKET RESEARCH(SENTIMENT ANALYSIS)KEY COMPANIES: LOCAL-MOTORS, BEHANCE,PEPSI REFRESH, GAP,STARBUCKS
  • 23. MARKETINGTHE RISE OF SOCIAL MEDIA
  • 24. RADICAL TRANSPARENCYMANY TO MANYCOMMUNICATIONSACCELERATES SHARINGPEOPLE TRUST THEIRPEERSBRANDS NO LONGERCONTROL THE MESSAGE
  • 25. CUSTOMER COMMUNITYNO LONGER“CONSUMERS”COMMUNITY MANAGERABOUT ENGAGEMENTACKNOWLEDGEDPOWER DYNAMICCUSTOMERSTAKEHOLDER
  • 26. CORPORATE SOCIAL RESPONSIBILITYEXPECTATION TOCOMMUNICATE SOCIAL &ENVIRONMENTAL WORKTHROUGH MARKETINGYEARLY REPORTSMOVING TO DAILYCOMMUNICATIONHIGHER LEVELS OFACCOUNTABILITYBECAUSE OF RADICALTRANSPARENCY
  • 27. DATA VISUALIZATIONCUSTOMERS WILLING TOSHARE MORE PERSONALINFOCOMPANIES WILLING TOSHARE DATA THROUGHAPI’S.WEALTH OF ACCESS TODATAKEY COMPANIES: COOL INFOGRAPHICS, INFORMATIONIS BEAUTIFUL,
  • 28. SOCIAL MEDIA POLICYDEVELOP A “LIVINGDOCUMENT” OF BEST-PRACTICES ANDSTRATEGY FORDEALING WITHPROBLEM ISSUESDATABASE OF SOCIALMEDIA POLICIES:HTTP://SOCIALMEDIAGOVERNANCE.COM
  • 29. FINANCEACCOUNTING FOR EVERYTHING
  • 30. MICROFINANCEMICROLOANS FORSTARTUP CAPITALHIGH REPAYMENT RATEFOR LOANSALTERNATIVES TO VCFINANCINGKEY COMPANIES: KIVA,KICKSTARTER,CROWDRISE
  • 31. GROUP BUYINGCONSUMERS BANDTOGETHER FOR DEEPDISCOUNTSBUSINESSES GETCOMMITTED VOLUME +MARKETING BUZZKEY COMPANIES:GROUPON, SOCIALLIVING
  • 32. POINT OF SALE DEVICESSMARTPHONE ASUNIVERSAL CREDITCARDKEY COMPANIES:SQUARE, VERIPHONE,PAYPAL, INTUIT
  • 33. THE LONG TAILTHE LONG TAIL OF ANEXPONENTIAL GRAPHLOTS OF SMALLMARKETS COMBINEDARE BIGGER THANPOPULAR MARKETSEXAMPLE: LOTS OFSMALL BLOGS MAKEAS STRONG AS A VOICEAS MAJOR MEDIA
  • 34. FREEMIUMOFFER A ROBUST FREEPRODUCT WITH ANUPSELL OPPORTUNITYFOR POWER USERSBUILDS A LARGE,STABLE CUSTOMERBASEKEY COMPANIES:37SIGNALS, GOOGLE,FACEBOOK
  • 35. WIKILEAKSTECHNOLOGY SUPPORTSLEAKSFEAR OF EXPOSUREDRIVES MORE ETHICALBEHAVIORFINANCIAL MODELS MUSTADJUST TO FULL COSTACCOUNTINGEFFECTS BUSINESS, BUTALSO GOVERNMENT
  • 36. A FLAT WORLDINFORMATION AND CREATIVITY REMAIN
  • 37. CREATIVE CAPITALEDUCATIONCREATIVITYSTRATEGYIDEASFUTURES
  • 38. STAY HUMANIT’S ABOUT PEOPLE TO PEOPLE TIES
  • 39. MORE INFO
  • 40. TWITTER ACCOUNTS @JoeyShepp @GreenMBA @Earthsite @SocialGoodMedia
  • 41. TWEET ME YOUR QUESTIONS @JOEYSHEPP YOUR QUESTION
  • 42. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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