How the Internet is Redesigning Business by @JoeyShepp

2,154 views
2,035 views

Published on

The Internet is having a profound impact on all areas of business. In this presentation, learn a comprehensive new media vocabulary which is the basis for an experimental MBA in Digital Media curriculum.

Published in: Business, Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
2,154
On SlideShare
0
From Embeds
0
Number of Embeds
487
Actions
Shares
0
Downloads
21
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

How the Internet is Redesigning Business by @JoeyShepp

  1. 1. HOW THE INTERNET ISREDESIGNING BUSINESS AN MBA IN DIGITAL MEDIA
  2. 2. PRESENTED AT MARCH 10TH, 2011
  3. 3. PRESENTERJOEYSHEPP.COMGREENMBA PROGRAMDIRECTOR AT DOMINICANUNIVERSITY OF CALIFORNIAFOUNDER AND PRINCIPAL ATEARTHSITE.NET, NEW MEDIAFOR SUSTAINABLE BRANDS
  4. 4. ROAD MAPI. INTERNET TRENDSII. CURRICULUM I. OPERATIONS II. MARKETING III. FINANCEIII. WHAT’S NEXT?IV. DISCUSSION
  5. 5. INTERNET EVERYWHERE UBIQUITOUS, PERVASIVE
  6. 6. INFORMATION AGETHE INDUSTRIAL AGEFILLED THE WORLDWITH STUFFTHE INFORMATION AGEIS FILLING OUR WORLDWITH INFORMATION.CHEAP, ACCESSIBLE,ABUNDANTPOTENTIAL LIMITLESSGROWTH
  7. 7. DISRUPTIVE TECHNOLOGYFREEMOBILEDECENTRALIZEDREAL-TIMEHYPER-LOCAL
  8. 8. CLOSING THE DIGITAL DIVIDE INTERNET TO REACH 2 BILLION USERS THIS YEAR, REPRESENTING 30% OF GLOBAL POPULATION 70% OF DEVELOPED COUNTRIES 21% OF DEVELOPING COUNTRIESSOURCE: http://mashable.com/2010/10/19/internet-2-billion/
  9. 9. MOORE’S LAWSPEED OFCOMPUTERSDOUBLESEVERY TWOYEARS“SINGULARITY”COMING…COMPUTERSTRANSCENDBIOLOGY~RAYKURZWEIL
  10. 10. FACEBOOK: GLOBAL CITIZENSHIP500,000,000 ACTIVE USERS700,000 NEW USERS DAILY!70% OUTSIDE THE US380,000 LIKES / MINUTESACCOUNTS FOR 25% OF ALLUSA PAGE VIEWS
  11. 11. YOUTUBE: YOU ARE THE MEDIA35 HOURS UPLOADEDEVERY MINUTE!HUNDREDS OF THE MOSTPOPULAR USERS MAKE 6FIGURES A YEARLADY GAGA AND EMINEMSURPASS 1 BILLION HITS
  12. 12. TWITTER: THE PULSE OF THE PLANETNEW RECORD SET AT NEWYEAR 2011: 6,939 TWEETS/SECOND40% USA60% INTERNATIONALIN THE USA, 87%AWARENESS, YET ONLY7% USE ITSENTIMENT ANALYSISPROVEN AS ACCURATE ASEXIT POLLS
  13. 13. 3,339 TEXTS PER MONTH AVERAGE US TEENAGER
  14. 14. BORN INTO THIS WORLD92% OF U.S. TODDLERSHAVE AN ONLINEPRESENCETHE VAST MAJORITY OFCHILDREN TODAY WILLHAVE ONLINEPRESENCE BY THE TIMETHEY ARE TWO YEARSOLD — A PRESENCETHAT WILL CONTINUETO BUILD THROUGHOUTTHEIR WHOLE LIVES.
  15. 15. MBA IN DIGITAL MEDIA CURRICULUM
  16. 16. OPERATIONSWORKING IN THE CLOUD
  17. 17. CLOUD STORAGEABUNDANT ONLINESTORAGE MEANSCHEAP END-USERDEVICESBENEFITS INCLUDEAFFORDABLE,ACCESSIBLE,COLLABORATIVE,RELIABLE
  18. 18. VIDEO CONFERENCINGKEY TECHNOLOGIES:CISCOLIVECONFERENCE,SKYPE AND IPAD/FACETIMEDRIVEN BY COST OFTRANSPORTATIONNOT A REPLACEMENTFOR PHONE, BUT INADDITION
  19. 19. REAL TIME LOGISTICSONLINE SHOPPINGINCREASING AS SHIPPINGLOGISTICS ARE REFINEDUPS BANNED LEFT TURNSFOR GAS SAVINGS AFTERIN-DEPTH STUDYLOCAL FOOD SOURCING
  20. 20. PAPERLESSAMAZON.COM NOWSELLS MORE DIGITALBOOKS THAN PHYSICALBOOKS.KEY TECHNOLOGY:FUJUTSU SCANSCAPSCANNERS
  21. 21. MOBILITYINCREASED WIRELESSACCESS, CHEAPERMOBILE DEVICESGPS ALLOWSLOCALIZED DATAKEY TECHNOLOGIES:GPS, 4G, MOBILE HOTSPOTS, ANDROID, IOS
  22. 22. CROWD SOURCINGPRODUCT DESIGNCUSTOMER SUPPORTMARKET RESEARCH(SENTIMENT ANALYSIS)KEY COMPANIES: LOCAL-MOTORS, BEHANCE,PEPSI REFRESH, GAP,STARBUCKS
  23. 23. MARKETINGTHE RISE OF SOCIAL MEDIA
  24. 24. RADICAL TRANSPARENCYMANY TO MANYCOMMUNICATIONSACCELERATES SHARINGPEOPLE TRUST THEIRPEERSBRANDS NO LONGERCONTROL THE MESSAGE
  25. 25. CUSTOMER COMMUNITYNO LONGER“CONSUMERS”COMMUNITY MANAGERABOUT ENGAGEMENTACKNOWLEDGEDPOWER DYNAMICCUSTOMERSTAKEHOLDER
  26. 26. CORPORATE SOCIAL RESPONSIBILITYEXPECTATION TOCOMMUNICATE SOCIAL &ENVIRONMENTAL WORKTHROUGH MARKETINGYEARLY REPORTSMOVING TO DAILYCOMMUNICATIONHIGHER LEVELS OFACCOUNTABILITYBECAUSE OF RADICALTRANSPARENCY
  27. 27. DATA VISUALIZATIONCUSTOMERS WILLING TOSHARE MORE PERSONALINFOCOMPANIES WILLING TOSHARE DATA THROUGHAPI’S.WEALTH OF ACCESS TODATAKEY COMPANIES: COOL INFOGRAPHICS, INFORMATIONIS BEAUTIFUL,
  28. 28. SOCIAL MEDIA POLICYDEVELOP A “LIVINGDOCUMENT” OF BEST-PRACTICES ANDSTRATEGY FORDEALING WITHPROBLEM ISSUESDATABASE OF SOCIALMEDIA POLICIES:HTTP://SOCIALMEDIAGOVERNANCE.COM
  29. 29. FINANCEACCOUNTING FOR EVERYTHING
  30. 30. MICROFINANCEMICROLOANS FORSTARTUP CAPITALHIGH REPAYMENT RATEFOR LOANSALTERNATIVES TO VCFINANCINGKEY COMPANIES: KIVA,KICKSTARTER,CROWDRISE
  31. 31. GROUP BUYINGCONSUMERS BANDTOGETHER FOR DEEPDISCOUNTSBUSINESSES GETCOMMITTED VOLUME +MARKETING BUZZKEY COMPANIES:GROUPON, SOCIALLIVING
  32. 32. POINT OF SALE DEVICESSMARTPHONE ASUNIVERSAL CREDITCARDKEY COMPANIES:SQUARE, VERIPHONE,PAYPAL, INTUIT
  33. 33. THE LONG TAILTHE LONG TAIL OF ANEXPONENTIAL GRAPHLOTS OF SMALLMARKETS COMBINEDARE BIGGER THANPOPULAR MARKETSEXAMPLE: LOTS OFSMALL BLOGS MAKEAS STRONG AS A VOICEAS MAJOR MEDIA
  34. 34. FREEMIUMOFFER A ROBUST FREEPRODUCT WITH ANUPSELL OPPORTUNITYFOR POWER USERSBUILDS A LARGE,STABLE CUSTOMERBASEKEY COMPANIES:37SIGNALS, GOOGLE,FACEBOOK
  35. 35. WIKILEAKSTECHNOLOGY SUPPORTSLEAKSFEAR OF EXPOSUREDRIVES MORE ETHICALBEHAVIORFINANCIAL MODELS MUSTADJUST TO FULL COSTACCOUNTINGEFFECTS BUSINESS, BUTALSO GOVERNMENT
  36. 36. A FLAT WORLDINFORMATION AND CREATIVITY REMAIN
  37. 37. CREATIVE CAPITALEDUCATIONCREATIVITYSTRATEGYIDEASFUTURES
  38. 38. STAY HUMANIT’S ABOUT PEOPLE TO PEOPLE TIES
  39. 39. MORE INFO
  40. 40. TWITTER ACCOUNTS @JoeyShepp @GreenMBA @Earthsite @SocialGoodMedia
  41. 41. TWEET ME YOUR QUESTIONS @JOEYSHEPP YOUR QUESTION
  42. 42. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

×