Green Marketing 2.0
Joey Shepp
Green Marketing Expert
www.JoeyShepp.com




                         Material Copyright Jo...
How is New Media facilitating Green Marketing?
http://www.slideshare.net/wah17/social-media-35304?src=embed
Social media and marketing
Evolution or Revolution?
http://www.slideshare.net/wah17/social-media-35304?src=embed
Management Chords
http://managmentchords.blogspot.com
http://www.slideshare.net/wah17/social-media-35304?src=embed
Management Chords
http://managmentchords.blogspot.com
New Model for Customer Engagement




                Richard Edelman
                Forrester Consumer Forum 2007
      ...
http://www.slideshare.net/themoleskin/crucial-conversations-in-social-media
Kelsey Ruger/Pop Labs
Got Social Media 2008
http://www.slideshare.net/wah17/social-media-35304?src=embed
Social media and marketing
Evolution or Revolution?
Consumers Trust Consumers




             Trust in Advertising
             Nielsen Survey Oct 2007
Consumers Trust Consumers
http://www.slideshare.net/wah17/social-media-35304?src=embed
Social media and marketing
Evolution or Revolution?
So, how does this relate to Green Marketing?
New Media is the Vehicle for Green Marketing

•Transparent
•Accountable                  TRUST
•Accessible
               ...
Green Marketing 2.0 Strategies
Embrace Going Green

• Meet customers where they are at:

   • busy, guilty, cautious

   • understand their suffering

• ...
Do it Yourself, for FREE

• Build a Web Page


• Start a Blog


• Start a Social Network


• Start a Media Channel
Tell Your Story

• Blogs: Frequent Updates


• YouTube: Your Own Video Channel / Seeing is believing


• Respond to your c...
(Business) Social Networking

• 5.72 degrees of separation


• Access to Relationships
Share and Share Alike

• Embedded Videos


• Digg, Del.icio.us, Stumble Upon


• Allow your content to travel


• Creative...
Third Party Verification
Listen

• Use Analytics!
  (it’s free)


• Measure Engagement


• Look for Patterns
Avoid Greenwashing
1. THE AD MISLEADS WITH WORDS


2. THE AD MISLEADS WITH VISUALS AND/OR
   GRAPHICS


3. THE AD MAKES A ...
Green Marketing 2.0 Summary

•Web 2.0 is a disruptive technology for marketing

  • Away from Top Down, moving to Peer to ...
Case Studies
The New Venture
The Virtual Business



                       No Overhead
                       Rapid Development
      ...
Tools You Need

1. Google Apps: Email, Calendar, Office Documents

2. Skype: Free world-wide calling

3. Basecamp: Project ...
Contact
Joey Shepp
Green Marketing Expert
www.JoeyShepp.com
Green Marketing 2.0: It's all about Trust
Green Marketing 2.0: It's all about Trust
Green Marketing 2.0: It's all about Trust
Green Marketing 2.0: It's all about Trust
Green Marketing 2.0: It's all about Trust
Upcoming SlideShare
Loading in …5
×

Green Marketing 2.0: It's all about Trust

3,737 views

Published on

Traditional top-down marketing is dead. Consumers don’t trust advertising, but they do trust each other. Online technologies such as FaceBook, MySpace, and the iPhone are facilitating a revolution in peer-to-peer communication. How does business today engage with new online strategies to build loyal customer communities? Learn about Social Media, Online Video, Mobile Phones, Blogs, and other rapidly emerging technologies that are forever changing the foundations of marketing. Learn how Sustainable Business is perfectly aligned to take advantage of this new era of Transparency and Trust. Joey Shepp will help you decode the online jargon and prepare you for marketing in an online world.

Published in: Business
2 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total views
3,737
On SlideShare
0
From Embeds
0
Number of Embeds
193
Actions
Shares
0
Downloads
376
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide

Green Marketing 2.0: It's all about Trust

  1. 1. Green Marketing 2.0 Joey Shepp Green Marketing Expert www.JoeyShepp.com Material Copyright JoeyShepp.com 2008
  2. 2. How is New Media facilitating Green Marketing?
  3. 3. http://www.slideshare.net/wah17/social-media-35304?src=embed Social media and marketing Evolution or Revolution?
  4. 4. http://www.slideshare.net/wah17/social-media-35304?src=embed Management Chords http://managmentchords.blogspot.com
  5. 5. http://www.slideshare.net/wah17/social-media-35304?src=embed Management Chords http://managmentchords.blogspot.com
  6. 6. New Model for Customer Engagement Richard Edelman Forrester Consumer Forum 2007 Corporate Image in the Age of Social Technology
  7. 7. http://www.slideshare.net/themoleskin/crucial-conversations-in-social-media Kelsey Ruger/Pop Labs Got Social Media 2008
  8. 8. http://www.slideshare.net/wah17/social-media-35304?src=embed Social media and marketing Evolution or Revolution?
  9. 9. Consumers Trust Consumers Trust in Advertising Nielsen Survey Oct 2007
  10. 10. Consumers Trust Consumers
  11. 11. http://www.slideshare.net/wah17/social-media-35304?src=embed Social media and marketing Evolution or Revolution?
  12. 12. So, how does this relate to Green Marketing?
  13. 13. New Media is the Vehicle for Green Marketing •Transparent •Accountable TRUST •Accessible The Basis for •Open Communicating and Facilitating •Democratic Sustainability Moving Beyond Greenwashing
  14. 14. Green Marketing 2.0 Strategies
  15. 15. Embrace Going Green • Meet customers where they are at: • busy, guilty, cautious • understand their suffering • Congratulate people for their progress • Think timeline to sustainability
  16. 16. Do it Yourself, for FREE • Build a Web Page • Start a Blog • Start a Social Network • Start a Media Channel
  17. 17. Tell Your Story • Blogs: Frequent Updates • YouTube: Your Own Video Channel / Seeing is believing • Respond to your customer! • Create Fans, Gain an Audience
  18. 18. (Business) Social Networking • 5.72 degrees of separation • Access to Relationships
  19. 19. Share and Share Alike • Embedded Videos • Digg, Del.icio.us, Stumble Upon • Allow your content to travel • Creative Commons / Open Media
  20. 20. Third Party Verification
  21. 21. Listen • Use Analytics! (it’s free) • Measure Engagement • Look for Patterns
  22. 22. Avoid Greenwashing 1. THE AD MISLEADS WITH WORDS 2. THE AD MISLEADS WITH VISUALS AND/OR GRAPHICS 3. THE AD MAKES A GREEN CLAIM THAT IS VAGUE OR SEEMINGLY UNPROVABLE 4. THE AD OVERSTATES OR EXAGGERATES HOW GREEN THE PRODUCT/COMPANY/ SERVICE ACTUALLY IS 5. THE AD LEAVES OUT OR MASKS IMPORTANT INFORMATION, MAKING THE GREEN CLAIM SOUND BETTER THAN IT IS
  23. 23. Green Marketing 2.0 Summary •Web 2.0 is a disruptive technology for marketing • Away from Top Down, moving to Peer to Peer •Web 2.0 has inherent Green and Social qualities • Open, Affordable, Transparent, Democratic, Accountable •Green Marketing 2.0 combines New Media with Values • Opportunity to move beyond Greenwashing into facilitating real sustainability.
  24. 24. Case Studies
  25. 25. The New Venture The Virtual Business No Overhead Rapid Development Collaboration Free Marketing
  26. 26. Tools You Need 1. Google Apps: Email, Calendar, Office Documents 2. Skype: Free world-wide calling 3. Basecamp: Project Management 4. Survey Monkey: Market Research 5. Google Analytics: Web Stats 6. Highrise: CRM 7. Vonage: Cheap VOIP Phone 8. Google Alerts: PR Clipping
  27. 27. Contact Joey Shepp Green Marketing Expert www.JoeyShepp.com

×