Alanna Brown
Christina Dukes
Keyona Hayes
Kenyatta Miles
James Specker
Organizational Structure
External Analysis:
Current Trends
Industry Environment
High Entry/Exit Barriers
External/Macro
Lower Interest Rates
Low...
Opportunities

Threats

Strong Portfolio
Diversification of
Leadership
Growing Real Estate
Market

Declining Market
Sh...
Value Chain Activity

Value Adding, Neutral or Negative Impact on Value

Inbound Logistics

Value Added

Operations

Value...
CAPABILITIES
COORDINATE UNIT
ACTIVITIES

UTILIZE HUMAN
RESOURCES

 DEVELOP DISTINCTIVE
ADVANTAGES

 IDENTIFY MARKET
NI...
Sustainable Competitive Advantage
• Positioning
Identifies and communicates
a brand's uniqueness,
differentiation and veri...
SWOT
STRENGHTS
S1: Strong Property Portfolio
S2: Successful Reorganization
OPPORTUNITES
O1: Real Estate Market Outlook
O2:...
Recommended Business-Level Strategy
Differentiation Strategy
• Create an added value that cannot be achieved competitors
•...
•

Goal 1
Build Long-Term Customer Relationships

•

Goal 2
Redesign and Redevelopment of Flagship Mall Properties

•

Goa...
Strategic Implementation: How
• Research and Development
• What are new trends

• Technology
• Mobile Apps
• Share & Gathe...
Strategy Implementation: Who
•
•
•
•

CEO
Human Resources
Research & Development
Sales & Marketing
Implementation Timeline (When)
Phase I
2013

2014

2015

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr M...
Phase II
2013
Jan Feb Mar Apr May Jun Jul Aug

Phase II
Schedule meetings with potential
strategic partners to discuss ide...
Phase III
2013

2014

2015

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr MayJun Jul Aug Sep Oct Nov Dec...
Strategy Implementation: Where
•
•
•
•

Strategic Pilot Locations
Growing Trends
Growth Potential
Current Portfolio
Evaluation Metrics:
Balanced Scorecard
Focus on Four Perspectives
 Financial
– Revenues
 Customer
– Feedback
 Internal ...
Ethical Implications
• Immoral Practices to gain entry
into new markets in the LongTerm
• Non-compliance with applicable
l...
Strategic Costs
•

•

Goal 1 Build Long-Term Customer Relationships
Employee Training (200 employees x $300 each)
Total Co...
Goal 3: PROVIDE THE LATEST TECHNOLOGY AND INNOVATION
•
Revenue & Profit Margin
Sales Training adds about 5% revenue increase
Tax Credit of $26 million for Energy Efficiency

Pro...
Questions
General growth properties_ppt_final
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Power Point on General Growth Strategic Implementation

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  • Amenities: valet parking, day care services, personal shopping service, mall gift cards, accommodate those with special needs
  • General growth properties_ppt_final

    1. 1. Alanna Brown Christina Dukes Keyona Hayes Kenyatta Miles James Specker
    2. 2. Organizational Structure
    3. 3. External Analysis: Current Trends Industry Environment High Entry/Exit Barriers External/Macro Lower Interest Rates Lower Construction Costs Competitor (strategic group) Environment Technology/Online Shopping Sustainability Life Style Centers
    4. 4. Opportunities Threats Strong Portfolio Diversification of Leadership Growing Real Estate Market Declining Market Share
    5. 5. Value Chain Activity Value Adding, Neutral or Negative Impact on Value Inbound Logistics Value Added Operations Value Added Outbound Logistics Value Added Marketing and Sales Neutral Customer Service Neutral
    6. 6. CAPABILITIES COORDINATE UNIT ACTIVITIES UTILIZE HUMAN RESOURCES  DEVELOP DISTINCTIVE ADVANTAGES  IDENTIFY MARKET NICHES MONITOR PRODUCT STRATEGIES CORE COMPETENCY PROVIDE HIGH-END RETAIL EXPERIENCE BUILD STRONG BRAND LOYALTY ADD VALUE THAT COMPETITORS CANNOT REPLICATE
    7. 7. Sustainable Competitive Advantage • Positioning Identifies and communicates a brand's uniqueness, differentiation and verifiable value • Major Component amenities offered at properties as well as mall layout and design
    8. 8. SWOT STRENGHTS S1: Strong Property Portfolio S2: Successful Reorganization OPPORTUNITES O1: Real Estate Market Outlook O2: Diversification into Specialized Markets WEAKNESSES W1: Declining Market Share in Sector THREATS T1: US Business Risk T2: Competitive Pressure
    9. 9. Recommended Business-Level Strategy Differentiation Strategy • Create an added value that cannot be achieved competitors • Enables the creation of a sustainable competitive advantage – – – – Convenient Upscale Quality environment for their customers and retailers Distinguished amongst competitors
    10. 10. • Goal 1 Build Long-Term Customer Relationships • Goal 2 Redesign and Redevelopment of Flagship Mall Properties • Goal 3 Focus on Providing the Latest Technology and Innovation
    11. 11. Strategic Implementation: How • Research and Development • What are new trends • Technology • Mobile Apps • Share & Gather Customer Information • Customer Relationships • Sales Training
    12. 12. Strategy Implementation: Who • • • • CEO Human Resources Research & Development Sales & Marketing
    13. 13. Implementation Timeline (When) Phase I 2013 2014 2015 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Phase I Identify trends in customer service and ways to improve the overall experience Identify strategic partnerships for retail, food and beverage, lodging and theaters for pilot locations Research and Development to conduct needs assessment on current locations to identify pilot locations for new strategy Request for proposal (RFP) for property redesign Request for proposal (RFP) for the development of the mobile application and mall credit cards including customer database management Review RFPs for the development of the mobile app, mall credit cards, and database management
    14. 14. Phase II 2013 Jan Feb Mar Apr May Jun Jul Aug Phase II Schedule meetings with potential strategic partners to discuss identified pilot locations and the redesign of the properties Review RFP for property redesign Send Business Process Improvement Questionnaire to all departments, location managers and client to ensure all needs are met for new design and improved technology Send demonstration scripts to finalist vendors for mobile app, mall credit card and database management system Invite finalist to demo their designs for mobile app, mall credit card and database management system Notify winning vendor and give timeline for implementation Finalize pilot locations Choose new customer service stragegies for pilot locations Send demonstration script to finalist for property redesign Invite finalist to demo their proposals for property redesign Notify winning vendors for property redesign and give timeline construction; conduct walk throughs at pilot locations 2014 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2015 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
    15. 15. Phase III 2013 2014 2015 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr MayJun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr MayJun Jul Aug Sep Oct Nov Dec Phase III Begin design and marketing for mobile apps and mall credit cards Develop measurement tools for startegy success Begin redesign conctruction on mall properties Begin marketing campaign for new propery and promote the new customer experience Mobile app Beta phase Launch mobile app Begin application process for mall credit cards
    16. 16. Strategy Implementation: Where • • • • Strategic Pilot Locations Growing Trends Growth Potential Current Portfolio
    17. 17. Evaluation Metrics: Balanced Scorecard Focus on Four Perspectives  Financial – Revenues  Customer – Feedback  Internal Business Processes – Alignment  Organizational Capacity – Learning, Growth, & Development
    18. 18. Ethical Implications • Immoral Practices to gain entry into new markets in the LongTerm • Non-compliance with applicable laws and governmental rules and regulations • Ignoring unethical practices by vendors and/or their suppliers – Child Labor Violations – Unethical Treatment to Animals
    19. 19. Strategic Costs • • Goal 1 Build Long-Term Customer Relationships Employee Training (200 employees x $300 each) Total Cost = $60,000 Goal 2 Redesign and Redevelopment of Flagship Mall Properties
    20. 20. Goal 3: PROVIDE THE LATEST TECHNOLOGY AND INNOVATION •
    21. 21. Revenue & Profit Margin Sales Training adds about 5% revenue increase Tax Credit of $26 million for Energy Efficiency Projected Revenue Increase of $2.2 million
    22. 22. Questions

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