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Marketwired - NIRI: Social Media, Wall Street, and What's Next

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Jim Delaney, Marketwired CEO, discussed how social media plays a part in investor relations at the NIRI 2013 conference. As regulations around the use of social media to communicate with the public …

Jim Delaney, Marketwired CEO, discussed how social media plays a part in investor relations at the NIRI 2013 conference. As regulations around the use of social media to communicate with the public evolve, so should IRO’s strategy. Jim discusses the many options and benefits of using social media, as 40% of companies already do.

Published in: Business, Technology

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  • 1. Marketwired: The Power of Influence: Social Media, Wall Street and What's Next NIRI Annual Conference 2013 #NIRI #MARKETWIRED
  • 2. Social Media, Wall Street and What’s Next
  • 3. Social Media, Wall Street and What’s Next
  • 4. Social Media, Wall Street and What’s Next
  • 5. Social Media, Wall Street and What’s Next
  • 6. Social Media, Wall Street and What’s Next
  • 7. Social Media, Wall Street and What’s Next
  • 8. 2008 July 2012 April 2013 May 2013 Social Media, Wall Street and What’s Next
  • 9. THREE CAMPS Social Media, Wall Street and What’s Next
  • 10. the AVOID camp averse to risk, change, and new technology Social Media, Wall Street and What’s Next
  • 11. 450 of the TOP 500 COMPANIES forged ahead, creating investor pages Social Media, Wall Street and What’s Next
  • 12. the AUGMENT camp lukewarm stance, slow to change, “the late majority” Social Media, Wall Street and What’s Next
  • 13. the INTEGRATE camp forward-leaning, early adopters Social Media, Wall Street and What’s Next
  • 14. AVOID AUGMENT INTEGRATE Social Media, Wall Street and What’s Next
  • 15. Where are you... Social Media, Wall Street and What’s Next
  • 16. Where are you... TODAY? Social Media, Wall Street and What’s Next
  • 17. Where are you... TOMORROW? Social Media, Wall Street and What’s Next
  • 18. Social Media, Wall Street and What’s Next
  • 19. Social Media, Wall Street and What’s Next
  • 20. Social Media, Wall Street and What’s Next
  • 21. Social Media, Wall Street and What’s Next
  • 22. Social Media, Wall Street and What’s Next
  • 23. Social Media, Wall Street and What’s Next
  • 24. Social Media, Wall Street and What’s Next
  • 25. Social Media, Wall Street and What’s Next
  • 26. Social Media, Wall Street and What’s Next
  • 27. Social Media, Wall Street and What’s Next
  • 28. Social Media, Wall Street and What’s Next
  • 29. Social Media, Wall Street and What’s Next
  • 30. Social Media, Wall Street and What’s Next
  • 31. Social Media, Wall Street and What’s Next
  • 32. Social Media, Wall Street and What’s Next
  • 33. Social Media, Wall Street and What’s Next
  • 34. Social Media, Wall Street and What’s Next
  • 35. 40% USE SOCIAL MEDIA FOR INVESTMENT INFORMATION Social Media, Wall Street and What’s Next
  • 36. 60% OF THOSE UNDER-40 ACCESS SOCIAL MEDIA AT WORK Social Media, Wall Street and What’s Next
  • 37. THOSE UNDER-40 ARE 3X MORE LIKELY TO SAY SOCIAL MEDIA IS CREDIBLE Social Media, Wall Street and What’s Next
  • 38. 53% SAY SEC ANNOUNCEMENT WILL HAVE POSITIVE BENEFITS Social Media, Wall Street and What’s Next
  • 39. 80% BELIEVE THE ANNOUNCEMENT will result in more companies using social media to share information Social Media, Wall Street and What’s Next
  • 40. SO WHAT DOES THIS MEAN? Social Media, Wall Street and What’s Next
  • 41. Wall Street is LISTENING Social Media, Wall Street and What’s Next
  • 42. Your investors are ALREADY ACTIVE on social channels Social Media, Wall Street and What’s Next
  • 43. Social Media, Wall Street and What’s Next
  • 44. Social Media, Wall Street and What’s Next
  • 45. Social Media, Wall Street and What’s Next
  • 46. Social Media, Wall Street and What’s Next
  • 47. IT’S SO EASY A CAVEMAN CAN DO IT. Social Media, Wall Street and What’s Next
  • 48. CRITICAL CONSIDERATIONS • Security • Integration • Simultaneity • Simplicity Social Media, Wall Street and What’s Next
  • 49. Social Media, Wall Street and What’s Next
  • 50. Social Media, Wall Street and What’s Next
  • 51. 190 COUNTRIES 184 LANGUAGES Social Media, Wall Street and What’s Next
  • 52. MONITOR • Reach • Sharing • Pickup • Effectiveness Social Media, Wall Street and What’s Next
  • 53. Social Media, Wall Street and What’s Next
  • 54. HOW ARE YOU TAKING ADVANTAGE OF THE OPPORTUNITY? Social Media, Wall Street and What’s Next
  • 55. ARE YOU TAKING ADVANTAGE OF THE TOOLS? Social Media, Wall Street and What’s Next
  • 56. ARE YOU TAKING ADVANTAGE OF THE TOOLS? • IRO role has expanded • You have power to influence • Close the loop, understand the measure Social Media, Wall Street and What’s Next
  • 57. Jim Delaney, President & CEO jdelaney@marketwired.com @ears_delaney 1.888.299.0338