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BIG DATA:
MINING & MONITORING
Social Media in the Defence & Military 2013

#MilSocialMedia
Monday, November 25, 13

@ears_...
BIG DATA
Social Media: Defence & the Military

Monday, November 25, 13
BIG DATA
IS A BIG
BUZZWORD
Social Media: Defence & the Military

Monday, November 25, 13
THE NEW
MARKET
ECONOMY
Social Media: Defence & the Military

Monday, November 25, 13
TRADITIONAL
BUSINESS
PROCESSES

Social Media: Defence & the Military

Monday, November 25, 13
TRADITIONAL
BUSINESS
PROCESSES

DISRUPTED
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
SOCIAL, MOBILE, OPEN
TECHNOLOGIES

Social Media: Defence & the Military

Monday, November 25, 13
2.5

QUINTILLION BYTES OF DATA
PER DAY

Social Media: Defence & the Military

Monday, November 25, 13
That’s
18!
10

2.5

QUINTILLION BYTES OF DATA
PER DAY

Social Media: Defence & the Military

Monday, November 25, 13
“For years we’ve been
trying to find a needle in
a data haystack. While
the haystack has grown
exponentially over the
last...
Data is not information, information is
not knowledge, knowledge is not
understanding, understanding is not
29%
wisdom.
– ...
FROM BIG DATA

Social Media: Defence & the Military

Monday, November 25, 13
FROM BIG DATA
TO SMART DATA
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
HOW TO MINE DATA FOR INFLUENCERS?

Social Media: Defence & the Military

Monday, November 25, 13
HOW TO MINE DATA FOR INFLUENCERS?

MORE THAN # FOLLOWERS!
•

REACH

•

ACTIVITY

•

RESONANCE

•

INTERESTS

•

RELEVANCE
...
HOW WE MEASURE IMPACT

Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
Social Media: Defence & the Military

Monday, November 25, 13
THE IMPACT
Social Media: Defence & the Military

Monday, November 25, 13
CHANGING
BEHAVIORS
FROM...
Social Media: Defence & the Military

Monday, November 25, 13
TO...
Social Media: Defence & the Military

Monday, November 25, 13
TO...
Social Media: Defence & the Military

Monday, November 25, 13
TO...
Social Media: Defence & the Military

Monday, November 25, 13
MONITOR
WHAT’S
BEING SAID

Social Media: Defence & the Military

Monday, November 25, 13
MONITOR
WHAT’S
BEING SAID
AND OTHER
INFLUENCER
ELEMENTS
Social Media: Defence & the Military

Monday, November 25, 13
HOW WILL YOU
FIND YOUR
NEEDLE?

Social Media: Defence & the Military

Monday, November 25, 13
Jim Delaney, President & CEO
jdelaney@marketwired.com
@ears_delaney
1.888.299.0338
Monday, November 25, 13
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Marketwired - Social Media in the Military: Mining & Monitoring

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At the Social Media in the Defense & Military conference, Jim Delaney, Marketwired CEO, spoke won mining and monitoring social data. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.

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Transcript of "Marketwired - Social Media in the Military: Mining & Monitoring"

  1. 1. BIG DATA: MINING & MONITORING Social Media in the Defence & Military 2013 #MilSocialMedia Monday, November 25, 13 @ears_delaney #Marketwired
  2. 2. BIG DATA Social Media: Defence & the Military Monday, November 25, 13
  3. 3. BIG DATA IS A BIG BUZZWORD Social Media: Defence & the Military Monday, November 25, 13
  4. 4. THE NEW MARKET ECONOMY Social Media: Defence & the Military Monday, November 25, 13
  5. 5. TRADITIONAL BUSINESS PROCESSES Social Media: Defence & the Military Monday, November 25, 13
  6. 6. TRADITIONAL BUSINESS PROCESSES DISRUPTED Social Media: Defence & the Military Monday, November 25, 13
  7. 7. Social Media: Defence & the Military Monday, November 25, 13
  8. 8. SOCIAL, MOBILE, OPEN TECHNOLOGIES Social Media: Defence & the Military Monday, November 25, 13
  9. 9. 2.5 QUINTILLION BYTES OF DATA PER DAY Social Media: Defence & the Military Monday, November 25, 13
  10. 10. That’s 18! 10 2.5 QUINTILLION BYTES OF DATA PER DAY Social Media: Defence & the Military Monday, November 25, 13
  11. 11. “For years we’ve been trying to find a needle in a data haystack. While the haystack has grown exponentially over the last decade, the tools to find the needle haven’t evolved, leaving even the most savvy organizations paralyzed.” John Mustin CEO, Wasabi Rabbit 2011 Social Media: Defence & the Military Monday, November 25, 13
  12. 12. Data is not information, information is not knowledge, knowledge is not understanding, understanding is not 29% wisdom. – Clifford Stoll Social Media: Defence & the Military Monday, November 25, 13
  13. 13. FROM BIG DATA Social Media: Defence & the Military Monday, November 25, 13
  14. 14. FROM BIG DATA TO SMART DATA Social Media: Defence & the Military Monday, November 25, 13
  15. 15. Social Media: Defence & the Military Monday, November 25, 13
  16. 16. Social Media: Defence & the Military Monday, November 25, 13
  17. 17. Social Media: Defence & the Military Monday, November 25, 13
  18. 18. HOW TO MINE DATA FOR INFLUENCERS? Social Media: Defence & the Military Monday, November 25, 13
  19. 19. HOW TO MINE DATA FOR INFLUENCERS? MORE THAN # FOLLOWERS! • REACH • ACTIVITY • RESONANCE • INTERESTS • RELEVANCE • TONE • LOCATION • AFFILIATIONS Social Media: Defence & the Military Monday, November 25, 13
  20. 20. HOW WE MEASURE IMPACT Social Media: Defence & the Military Monday, November 25, 13
  21. 21. Social Media: Defence & the Military Monday, November 25, 13
  22. 22. Social Media: Defence & the Military Monday, November 25, 13
  23. 23. Social Media: Defence & the Military Monday, November 25, 13
  24. 24. Social Media: Defence & the Military Monday, November 25, 13
  25. 25. Social Media: Defence & the Military Monday, November 25, 13
  26. 26. Social Media: Defence & the Military Monday, November 25, 13
  27. 27. Social Media: Defence & the Military Monday, November 25, 13
  28. 28. Social Media: Defence & the Military Monday, November 25, 13
  29. 29. Social Media: Defence & the Military Monday, November 25, 13
  30. 30. Social Media: Defence & the Military Monday, November 25, 13
  31. 31. Social Media: Defence & the Military Monday, November 25, 13
  32. 32. THE IMPACT Social Media: Defence & the Military Monday, November 25, 13
  33. 33. CHANGING BEHAVIORS FROM... Social Media: Defence & the Military Monday, November 25, 13
  34. 34. TO... Social Media: Defence & the Military Monday, November 25, 13
  35. 35. TO... Social Media: Defence & the Military Monday, November 25, 13
  36. 36. TO... Social Media: Defence & the Military Monday, November 25, 13
  37. 37. MONITOR WHAT’S BEING SAID Social Media: Defence & the Military Monday, November 25, 13
  38. 38. MONITOR WHAT’S BEING SAID AND OTHER INFLUENCER ELEMENTS Social Media: Defence & the Military Monday, November 25, 13
  39. 39. HOW WILL YOU FIND YOUR NEEDLE? Social Media: Defence & the Military Monday, November 25, 13
  40. 40. Jim Delaney, President & CEO jdelaney@marketwired.com @ears_delaney 1.888.299.0338 Monday, November 25, 13
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