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Marketwired - IABC: Data Driven Media Relations
 

Marketwired - IABC: Data Driven Media Relations

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At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to ...

At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.

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    Marketwired - IABC: Data Driven Media Relations Marketwired - IABC: Data Driven Media Relations Presentation Transcript

    • Data-Driven Media Relations IABC Conference 2013 #IABC #MARKETWIRED
    • Data-Driven Media Relations
    • SOCIAL, MOBILE, OPEN TECHNOLOGIES Data-Driven Media Relations
    • BIG DATA Data-Driven Media Relations
    • BIG DATA IS A BIG BUZZWORD Data-Driven Media Relations
    • Data-Driven Media Relations
    • 2.5 QUINTILLION BYTES OF DATA PER DAY Data-Driven Media Relations
    • That’s 1018! 2.5 QUINTILLION BYTES OF DATA PER DAY Data-Driven Media Relations
    • “For years we’ve been trying to find a needle in a data haystack. While the haystack has grown exponentially over the last decade, the tools to find the needle haven’t evolved, leaving even the most savvy marketers paralyzed.” John Mustin CEO, Wasabi Rabbit 2011 Data-Driven Media Relations
    • HOW DO YOU FIND THE INSIGHT? Data-Driven Media Relations
    • FROM BIG DATA Data-Driven Media Relations
    • FROM BIG DATA TO SMART DATA Data-Driven Media Relations
    • AND FROM SMART DATA Data-Driven Media Relations
    • AND FROM SMART DATA TO INFLUENCE Data-Driven Media Relations
    • THE RIGHT TOOLS Data-Driven Media Relations
    • THE RIGHT TOOLS with the right support Data-Driven Media Relations
    • ENABLING • • • • • Conversation filtering Trend identification Media interest development Response development Effectiveness evaluation Data-Driven Media Relations
    • IT’S SO EASY A CAVEMAN CAN DO IT Data-Driven Media Relations
    • USE BIG DATA TO RAISE THE BAR Data-Driven Media Relations
    • USE BIG DATA TO RAISE THE BAR quantitative validation Data-Driven Media Relations
    • SIZE DOESN’T MATTER Data-Driven Media Relations
    • SIZE DOESN’T MATTER small companies can look BIG Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • Data-Driven Media Relations
    • WHERE YOU CAN START •Identification •Monitoring •Measurement Data-Driven Media Relations
    • IDENTIFY KEY AUDIENCES INFLUENCING CONVERSATIONS Data-Driven Media Relations
    • MONITOR WHAT’S BEING SAID Data-Driven Media Relations
    • MONITOR WHAT’S BEING SAID As well as reach, sharing, and pick up Data-Driven Media Relations
    • MEASURE THE EFFECTIVENESS OF YOUR COMMUNICATIONS Data-Driven Media Relations
    • • How far did your message travel? • How many times was it shared? • How many conversation participants? • Is your message drawing people in? Data-Driven Media Relations
    • Data-Driven Media Relations
    • 190 COUNTRIES 184 LANGUAGES Data-Driven Media Relations
    • Where are you... TODAY? Data-Driven Media Relations
    • Where are you... TOMORROW? Data-Driven Media Relations
    • How will YOU find your needle? Data-Driven Media Relations
    • Jim Delaney, President & CEO jdelaney@marketwired.com
 @ears_delaney 1.888.299.0338