Data-Driven Media Relations
IABC Conference 2013

#IABC

#MARKETWIRED
Data-Driven Media Relations
SOCIAL, MOBILE, OPEN
TECHNOLOGIES

Data-Driven Media Relations
BIG DATA
Data-Driven Media Relations
BIG DATA
IS A BIG
BUZZWORD
Data-Driven Media Relations
Data-Driven Media Relations
2.5

QUINTILLION BYTES OF DATA
PER DAY

Data-Driven Media Relations
That’s
1018!

2.5

QUINTILLION BYTES OF DATA
PER DAY

Data-Driven Media Relations
“For years we’ve been
trying to find a needle in a
data haystack. While the
haystack has grown
exponentially over the
last...
HOW DO YOU FIND THE

INSIGHT?
Data-Driven Media Relations
FROM BIG DATA

Data-Driven Media Relations
FROM BIG DATA
TO SMART DATA
Data-Driven Media Relations
AND FROM
SMART DATA

Data-Driven Media Relations
AND FROM
SMART DATA
TO INFLUENCE
Data-Driven Media Relations
THE RIGHT
TOOLS
Data-Driven Media Relations
THE RIGHT
TOOLS
with the right support
Data-Driven Media Relations
ENABLING
•
•
•
•
•

Conversation filtering
Trend identification
Media interest development
Response development
Effectiven...
IT’S SO EASY
A CAVEMAN CAN DO IT

Data-Driven Media Relations
USE BIG DATA
TO
RAISE THE BAR
Data-Driven Media Relations
USE BIG DATA
TO
RAISE THE BAR
quantitative validation
Data-Driven Media Relations
SIZE
DOESN’T
MATTER

Data-Driven Media Relations
SIZE
DOESN’T
MATTER
small companies
can look BIG
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
WHERE YOU CAN START
•Identification
•Monitoring
•Measurement

Data-Driven Media Relations
IDENTIFY
KEY AUDIENCES
INFLUENCING
CONVERSATIONS

Data-Driven Media Relations
MONITOR
WHAT’S
BEING SAID

Data-Driven Media Relations
MONITOR
WHAT’S
BEING SAID
As well as
reach, sharing,
and pick up
Data-Driven Media Relations
MEASURE THE
EFFECTIVENESS OF
YOUR
COMMUNICATIONS

Data-Driven Media Relations
•

How far did your message travel?

•

How many times was it shared?

•

How many conversation participants?

•

Is your ...
Data-Driven Media Relations
190 COUNTRIES

184 LANGUAGES
Data-Driven Media Relations
Where are you...

TODAY?
Data-Driven Media Relations
Where are you...

TOMORROW?
Data-Driven Media Relations
How will YOU
find your
needle?

Data-Driven Media Relations
Jim Delaney, President & CEO
jdelaney@marketwired.com

@ears_delaney
1.888.299.0338
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Marketwired - IABC: Data Driven Media Relations

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At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.

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Marketwired - IABC: Data Driven Media Relations

  1. 1. Data-Driven Media Relations IABC Conference 2013 #IABC #MARKETWIRED
  2. 2. Data-Driven Media Relations
  3. 3. SOCIAL, MOBILE, OPEN TECHNOLOGIES Data-Driven Media Relations
  4. 4. BIG DATA Data-Driven Media Relations
  5. 5. BIG DATA IS A BIG BUZZWORD Data-Driven Media Relations
  6. 6. Data-Driven Media Relations
  7. 7. 2.5 QUINTILLION BYTES OF DATA PER DAY Data-Driven Media Relations
  8. 8. That’s 1018! 2.5 QUINTILLION BYTES OF DATA PER DAY Data-Driven Media Relations
  9. 9. “For years we’ve been trying to find a needle in a data haystack. While the haystack has grown exponentially over the last decade, the tools to find the needle haven’t evolved, leaving even the most savvy marketers paralyzed.” John Mustin CEO, Wasabi Rabbit 2011 Data-Driven Media Relations
  10. 10. HOW DO YOU FIND THE INSIGHT? Data-Driven Media Relations
  11. 11. FROM BIG DATA Data-Driven Media Relations
  12. 12. FROM BIG DATA TO SMART DATA Data-Driven Media Relations
  13. 13. AND FROM SMART DATA Data-Driven Media Relations
  14. 14. AND FROM SMART DATA TO INFLUENCE Data-Driven Media Relations
  15. 15. THE RIGHT TOOLS Data-Driven Media Relations
  16. 16. THE RIGHT TOOLS with the right support Data-Driven Media Relations
  17. 17. ENABLING • • • • • Conversation filtering Trend identification Media interest development Response development Effectiveness evaluation Data-Driven Media Relations
  18. 18. IT’S SO EASY A CAVEMAN CAN DO IT Data-Driven Media Relations
  19. 19. USE BIG DATA TO RAISE THE BAR Data-Driven Media Relations
  20. 20. USE BIG DATA TO RAISE THE BAR quantitative validation Data-Driven Media Relations
  21. 21. SIZE DOESN’T MATTER Data-Driven Media Relations
  22. 22. SIZE DOESN’T MATTER small companies can look BIG Data-Driven Media Relations
  23. 23. Data-Driven Media Relations
  24. 24. Data-Driven Media Relations
  25. 25. Data-Driven Media Relations
  26. 26. Data-Driven Media Relations
  27. 27. Data-Driven Media Relations
  28. 28. Data-Driven Media Relations
  29. 29. Data-Driven Media Relations
  30. 30. Data-Driven Media Relations
  31. 31. Data-Driven Media Relations
  32. 32. Data-Driven Media Relations
  33. 33. Data-Driven Media Relations
  34. 34. Data-Driven Media Relations
  35. 35. Data-Driven Media Relations
  36. 36. Data-Driven Media Relations
  37. 37. Data-Driven Media Relations
  38. 38. Data-Driven Media Relations
  39. 39. Data-Driven Media Relations
  40. 40. WHERE YOU CAN START •Identification •Monitoring •Measurement Data-Driven Media Relations
  41. 41. IDENTIFY KEY AUDIENCES INFLUENCING CONVERSATIONS Data-Driven Media Relations
  42. 42. MONITOR WHAT’S BEING SAID Data-Driven Media Relations
  43. 43. MONITOR WHAT’S BEING SAID As well as reach, sharing, and pick up Data-Driven Media Relations
  44. 44. MEASURE THE EFFECTIVENESS OF YOUR COMMUNICATIONS Data-Driven Media Relations
  45. 45. • How far did your message travel? • How many times was it shared? • How many conversation participants? • Is your message drawing people in? Data-Driven Media Relations
  46. 46. Data-Driven Media Relations
  47. 47. 190 COUNTRIES 184 LANGUAGES Data-Driven Media Relations
  48. 48. Where are you... TODAY? Data-Driven Media Relations
  49. 49. Where are you... TOMORROW? Data-Driven Media Relations
  50. 50. How will YOU find your needle? Data-Driven Media Relations
  51. 51. Jim Delaney, President & CEO jdelaney@marketwired.com
 @ears_delaney 1.888.299.0338
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