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Un café con Anders Bjartners, periodista noruego
 

Un café con Anders Bjartners, periodista noruego

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presentación realizada en la UC, el 16 de diciembre del 2008

presentación realizada en la UC, el 16 de diciembre del 2008

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    Un café con Anders Bjartners, periodista noruego Un café con Anders Bjartners, periodista noruego Presentation Transcript

    • The Norwegian example – challenges for the Scandinavian press Anders Bjartnes, Santiago 16th December 2008
    • Everybody is online – all the time
      • Very rapid growth in broadband penetration, capacity and use.
      • Significant fall in newspaper circulation and sales.
      • Ad-revenue under pressure. Classifieds are moving from paper to websites. Non-media sites (Google) are growing.
    • Sales are falling
      • Sales for VG, Aftenposten, Dagbladet and Dagens Næringsliv from 1995 – 2007.
      • Aftenposten is loosing among young readers, the tabloids in all segments.
      • DN – the exception
    • The media brands are strong
      • The papers – and their brands – are strong on the web.
      • Very profitable operations – both for news-sites and for classfieds.
      • The key-word: To manage and control the migration.
    •  
    • The Schibsted-story
      • Schibsted made some very important desicions in the aftermath of the dot.com-collapse.
      • If your risk to be eaten by a cannibal, he better be a family member!
    • Lessons to learn for print-media
      • Journalism must adapt to the changes.
      • You can’t tell the reader what he already knows and expect to get paid.
    • DN-strategy
      • Best on the big stories.
      • Exclusive news, based on investigative journalism.
      • Presentation which make the story difficult to steal.
      • A news story is not just the next. It’s a variety of text and different visual elements.
    • Recharge
      • Save the world – and earn some money.
      • We know that the business-model works.
      • We have a global organisation.
      • Tradewinds, Upstream, Intrafish – now Recharge.
    • Some web-pages
      • www.schibsted.com
      • www.finn.no
      • www.blocket.se
      • www.nhst.no
      • www.rechargenews.com