Seminario MovilyTactil

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La presentación del entorno Adobe para las revistas digitales en tabletas.

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Seminario MovilyTactil

  1. 1. Bringing Content to Tablets: e Adobe Digital Publishing Suite Gary Cosimini | Adobe Digital Publishing Group | December 2010 |2010 Adobe Systems Incorporated. All Rights Reserved.
  2. 2. Digital Publishing“If opportunity doesn’t knock, build a door.”
  3. 3. Wired Digital Magazine AIR Application Design v01 December 7-8, 2009© 2009 Adobe Systems Incorporated. Proprietary and Confidential.
  4. 4. App of the WeekSurpasses newsstand sales: 100,000 soldat $4.99 per issue!
  5. 5. Created with Adobe InDesign CS5.How?
  6. 6. Adobe XD Team:Designing the Experience withWIRED
  7. 7. What is a magazine?
  8. 8. What is a digital magazine?
  9. 9. What is a digital magazine?Text + Photography + Graphic Design
  10. 10. What is a digital magazine?Text + Photography + Graphic DesignCuration + Editing + Voice
  11. 11. We Aimed to do the Following:Retain the essence of the magazinePromote new forms of advertisingInvent a new publishing processPut readers first
  12. 12. Guiding Principles for the DesignContent, content, contentWalk-up usabilityRevolution through evolution
  13. 13. ContentAudit4 Issues
  14. 14. Magazinebrowsing isa linearexperience.
  15. 15. Scrolling and reading are both performed on the vertical axis.
  16. 16. Articles Articles LandscapePages Pages Portrait
  17. 17. WIRED
  18. 18. The New Yorker
  19. 19. The New Yorker
  20. 20. The New Yorker
  21. 21. Martha Stewart Living
  22. 22. Martha Stewart Living
  23. 23. What is are the requirements for acomplete digital magazine solution?
  24. 24. Must Satisfy: Design Fidelity Spectrum DAILY WEEKLY MONTHLY© 2010 Adobe Systems Incorporated. All Rights Reserved. 6
  25. 25. Must Have: Viewers for Popular Devices & Operating Systems© 2010 Adobe Systems Incorporated. All Rights Reserved. 6
  26. 26. Must Have: Viewers for Popular Devices & Operating Systems  Native iOS viewer for iPad  AIR-based viewers for all tablets with Flash support  And desktop viewers on Mac & Windows Adobe AIR-based viewer .issue Objective C viewer© 2010 Adobe Systems Incorporated. All Rights Reserved. 6
  27. 27. Device Pipeline • Over 40 Smartphones to ship with, or be able to download, Flash Player 10 • Platforms: Android, WebOS, MeeGo... • OEMs: Motorola, HTC, Samsung, Dell Acer, LG, Nokia, Lenovo, Sony Ericsson… • Over 35 tablets expected to ship in 2011 • Platforms: Android, QNX... • OEMs:Dell, Asus, Archos, Motorola, RIM, Samsung, Viewsonic, Sharp, Toshiba… • Obstacles for Adobe to bridge • Screen sizes • Aspect ratios • Operating systems to support • A variety of Marketplaces • New hardware in the market© 2010 Adobe Systems Incorporated. All Rights Reserved.
  28. 28. Must Have: an eCommerce Platform  Reliable distribution with worldwide reach  Issue “hosting in the cloud”  Issue upload, removal & archive  Subscriber noti cation for new issues  Single & multi-issue sales via in-app purchase  Support for all app stores and special offers (print-digital bundles, etc.)  Ability to integrate with existing subscription management services  Analytics dashboard for viewing statistics  Customization© 2010 Adobe Systems Incorporated. All Rights Reserved.
  29. 29. Must Have: an eCommerce Platform  Reliable distribution with worldwide reach  Issue “hosting in the cloud”  Issue upload, removal & archive  Subscriber noti cation for new issues  Single & multi-issue sales via in-app purchase  Support for all app stores and special offers (print-digital bundles, etc.)  Ability to integrate with existing subscription management services  Analytics dashboard for viewing statistics  Customization© 2010 Adobe Systems Incorporated. All Rights Reserved.
  30. 30. DRAFT Announcing the platform: Digital Publishing Suite from Adobe > A set of tools and features that lets InDesign CS5 create rich interactive content for digital publications > A hosted solution for publishers to create, distribute and monetize digital magazines across devices and marketplaces© 2010 Adobe Systems Incorporated. All Rights Reserved.
  31. 31. Digital Publishing Suite Features – Viewing Adobe Digital Content Preview Tool  iOS, Android application for test viewing of content  Sideload or via Adobe ID login to ful llment server for test content Branded viewers (Wired, DN+, e New Yorker, Martha Stewart, etc) for various devices  Each app linked directly to content for a single title  iPad, Android tablets and desktop (OS X, Windows) Viewer SDK  Enterprise customers to customize for speci c titles  Content aggregators use to build solution across titles Viewer technology under constant improvement to support requested features, efficiencies, devices and changes in market© 2010 Adobe Systems Incorporated. All Rights Reserved.
  32. 32. Digital Publishing Suite Features Ful llment & Hosting Hosting and provisioning of content  Direct ful llment to viewers on devices via CDN (Akamai) Ful lls content to variety of Digital Content Viewer applications  Independent of operating system or requesting device Ties into ecommerce systems to enable ful llment of purchased content  Apple in app purchase (single issue), Google marketplace (single issue)  Adobe ecommerce (subscriptions, cross platform ful llment, bundles)  Can be integrated into publisher’s site if they sell direct to consumer Services APIs to enable Solution integration  To enable Work ow/Editorial Solution Publishing Platform leverage our Adobe InDesign technology to create rich, interactive tablet content© 2010 Adobe Systems Incorporated. All Rights Reserved.
  33. 33. Digital Publishing Suite Features Authoring Content authoring using InDesign  Page Layout, Use familiar authoring tools to offer the appeal of interactivity and the quality of traditional print design. Interactive overlays authored in InDesign  Publish engaging reading experiences that deliver eye-catching interactive elements, such as 360° rotation and panoramas  No code required© 2010 Adobe Systems Incorporated. All Rights Reserved.
  34. 34. Digital Publishing Suite Features Commerce! Supported commerce systems  Apple Store in app purchase of single issues  Google Marketplace purchase of single issues  Adobe Ful llment Publishing: Cross platform, supports single issues, subscriptions, print/digital bundles.  Print / Digital requires integration with 3rd party subscription ful llment houses  Context switch to web browser for purchase experience© 2010 Adobe Systems Incorporated. All Rights Reserved.
  35. 35. Digital Publishing Work ow v1.0 Work ow Solution including Digital Magazine InDesign CS 5 Bundler technology Viewer Adobe Digital Bundler Vertical & Interactive Horizontal Overlays Pages + .folio .issue .issue .issue Vertical & Horizontal layouts .folio© 2010 Adobe Systems Incorporated. All Rights Reserved
  36. 36. REQUIRED COMPONENTS e Four components: Adobe InDesign CS5 is used to create articles and ads “Stacks” e Interactive Overlay Creator is used to create and add interactive content to the stacks e Digital Content Bundler is used to consolidate them into a .issue/.folio le for publishing e Digital Content Viewer is an iPad application© 2010 Adobe Systems Incorporated. All Rights Reserved
  37. 37. WORKFLOW: CREATE… BUNDLE… VIEW Adobe InDesign CS5 is used to create article and advertisement “Stacks” Stack (H) Each stack may be created with a (H)orizontal and ----------------- (V) Stack -------------------- ----------------- (V)vertical orientation, or one or the other ----------------- ---------- ------------- ---------- ---------- -- e Interactive Overlay Creator is used to create and add interactive content to the stacks Stack (H) ----------------- (V) Stack -------------------- ----------------- ----------------- ---------- ------------- ---------- ---------- -- Stack (H) ----------------- (V) Stack -------------------- ----------------- ----------------- ---------- ------------- ---------- ---------- --© 2010 Adobe Systems Incorporated. All Rights Reserved
  38. 38. WORKFLOW: CREATE… BUNDLE… VIEW All stacks are assembled into a single folder and the Digital Content Bundler is used to consolidate them into a .folio le for publishing. June Issue Stack (H) ------------- (V) Stack ---------------- ------------- ------------- ------ -------- ------ -- Stack (H) Bundler ------------- (V) Stack ---------------- ------------- ------------- ------ -------- ------ -- Stack (H) ------------- (V) Stack ---------------- ------------- ------------- ------ -------- ------ ------ June.issue© 2010 Adobe Systems Incorporated. All Rights Reserved
  39. 39. Publishing Work ow InDesign Digital Content Adobe Viewer Bundler Bundler + metadata + interactive overlays Interactive Overlay Creator .issue Note: In upcoming versions of beta, “.folio” replaces “.issue” suffix© 2010 Adobe Systems Incorporated. All Rights Reserved. 10
  40. 40. Adobe Digital Content Viewer DESIGN VIDEO INTERACTIVITY A more valuable product for advertisers and consumers© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 46
  41. 41. Adobe Digital Content Viewer e Digital Content Viewer is an iPad applicationthat downloads the digital media .issue le andrenders it as an interactive publication. .folio .issue .issue .issue© 2010 Adobe Systems Incorporated. All Rights Reserved
  42. 42. Adobe Digital Content Viewer© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 51
  43. 43. Viewer: Library2010 Adobe Systems Incorporated. All Rights Reserved. 21
  44. 44. Adobe Digital Content Viewer© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 53
  45. 45. Adobe Digital Content Viewer© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 54
  46. 46. Engaging Readers with Interactivity Video© 2010 Adobe Systems Incorporated. All Rights Reserved.
  47. 47. Engaging Readers with Interactivity Video Image pan© 2010 Adobe Systems Incorporated. All Rights Reserved.
  48. 48. Engaging Readers with Interactivity Slideshow Video Image pan© 2010 Adobe Systems Incorporated. All Rights Reserved.
  49. 49. Engaging Readers with Interactivity Slideshow Video Hyper- link Image pan© 2010 Adobe Systems Incorporated. All Rights Reserved.
  50. 50. Engaging Readers with Interactivity Slideshow Audio Video Hyper- link Image pan© 2010 Adobe Systems Incorporated. All Rights Reserved.
  51. 51. Engaging Readers with Interactivity 360 View Slideshow Audio Video Hyper- link Image pan© 2010 Adobe Systems Incorporated. All Rights Reserved.
  52. 52. Engaging Readers with Interactivity 360 View Panorama Slideshow Audio Video Hyper- link Image pan© 2010 Adobe Systems Incorporated. All Rights Reserved.
  53. 53. Adobe Digital Publishing Portal  Publisher’s library content management  Upload issue and crete app (DEMO)  Modify issue metadata  Modify issue state (Test, Free, For Sale)  Issue removal and archive  eCommerce management  Set pricing: single issue, subscription, bundles, special promotions  Modify terms of use  Analytics dashboard for viewing statistics  Ful llment, commerce, content consumption, viewer use  Based on Omniture Site Catalyst  Customization and integration options for Enterprise customers© 2010 Adobe Systems Incorporated. All Rights Reserved. 27
  54. 54. Packing and Pricing for Medium and Large Publishers Professional Edition $699/month Digital •Platform Fee is a fee per publisher/company (not per title/publication) Publishing •Platform Fee includes the ability to create an unlimited number of publications/applications Support Fee •Platform Fee includes the ability to distribute an unlimited number of single issue applications (content and application are bundled) Issue Volume Per-issue Fee Upfront Commit Pay-as-you-go $0.30 None Digital 50,000 $0.25 $12,500 Publishing 250,000 $0.17 $42,500 Service Fee •Distribution Fees only apply for multi-issue applications (content and application separated) •Issue volume is aggregate for all titles/applications distributed by a publisher •Additional high volume commitments available, contact Adobe for pricing •Includes basic analytics dashboard o© 2010 Adobe Systems Incorporated. All Rights Reserved. 29
  55. 55. Other Pricing Options  Pricing for small customers & individuals will be provided at a later date  If your company requires customization of the Viewer or the eCommerce system, contact us regarding Enterprise options  If you are a newspaper interested in daily publishing, also contact us to talk about Enterprise licensing Enterprise Edition Custom Proposal, Contact for Adobe for Info and Quote •Extend the Adobe Viewer via an SDK •Extend DPS to Integrate third party services via APIs (ecommerce, subscription management, print fulfillment database, etc.) •Access Adobe Professional Services to Extend Services •Analytics: Omniture SiteCatalyst Support and Extended Analytics© 2010 Adobe Systems Incorporated. All Rights Reserved. 27
  56. 56. .folio, a potential standard Adobe has a proven track record of providing world wide standards for print, advertising and online delivery© 2010 Adobe Systems Incorporated. All Rights Reserved.
  57. 57. Availability  e Publishing Suite is available now!  Features will be updated on a frequent basis  To begin during the beta period, join the Digital Publishing prerelease at h p://www.adobe.com/beta  All so ware and services are free of charge until late Q2 2011  Professional edition pricing will then replace free services© 2010 Adobe Systems Incorporated. All Rights Reserved. 27
  58. 58. Availability  For more information:  h p://www.adobe.com/digitalpublishing/  h p://blogs.adobe.com/digitalpublishing/  I also highly recommend the replay of the Adobe MAX Publishing Keynote (22 minutes):  h p://tv.adobe.com/show/max-2010-keynotes/  ank you, and let’s begin the tutorial!  We will be using “Drop 6” today  Download “Drop 8” later this week© 2010 Adobe Systems Incorporated. All Rights Reserved. 32
  59. 59. DRAFT© 2010 Adobe Systems Incorporated. All Rights Reserved. 33

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