MARK FIELDS
PRESIDENT, THE AMERICAS
FORD MOTOR COMPANY

DELIVERING
AFFORDABLE
FUEL ECONOMY
MILLIONS
FOR

ACCELERATING
VEHICLE
ELECTRIFICATION

STRENGTHENING
OUR
CAR LINEUP

Ford is second to none

More IIHS Top Safety Picks and
NHTSA 5-star rated vehicles
than any other brand

Vehicle soy foam seating
World‟s largest “living roof”
Hybrid vehicles and more

SYNC
Ford Work Solutions
Sirius Travel Link and more

2008 U.S. TOTAL MARKET SHARE BY COMPANY
22.1%
16.4%
14.2%
11.9%
10.8% 10.6%
7.6%
5.0%
Ford / General Chrysler Toyota Other European Korean
Honda
Lincoln Motors Group Japanese
Mercury
Memo: 2008 YTD
B/(W) 2007 (0.4)Pts. (1.3)Pts. (1.8)Pts. 0.5 Pts. 1.2 Pts. 0.9 Pts. 0.6 Pts. 0.3 Pts.

2008 U.S. RETAIL MARKET SHARE OF
RETAIL INDUSTRY BY COMPANY
19.9% 18.6%
13.2%
12.1%
9.4% 8.0%
Ford / General Chrysler Toyota Nissan
Honda
Lincoln Motors Group
Mercury
Memo: 2008 YTD
B/(W) 2007 (0.6)Pts. (1.7)Pts. (1.5)Pts. 0.3 Pts. 1.5 Pts. 0.8 Pts.
* Based on ComVeRSE estimates

FORD F-SERIES LEADERSHIP
America’s Best-Selling Truck – 32 years
America’s Best-Selling Vehicle – 27 years

DECEMBER: BEST SALES
MONTH FOR FLEX

FOCUS: HIGHEST SALES
SINCE 2004

LINCOLN MKS:
APPEALING TO NEW CUSTOMERS

U.S. RETAIL PRODUCT MIX
ComVeRSE Estimates
Small Car
Medium Car
Full-Size Pickup
Traditional SUV
Crossovers
24.1%
22.7%
22.0% 21.7%
21.0%
21.0%
20.3%
17.8%
18.3%
14.7% 14.5%
14.4%
14.0%
14.2%
14.1%
14.2%
13.3% 13.5%
6.8%
7.8%
7.0%
5.6%
5.1%
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec*
* Preliminary, based on internal estimates

U.S. RETAIL PRODUCT MIX
ComVeRSE Estimates
Small Car
Medium Car
29.7%
Full-Size Pickup
Traditional SUV
Crossovers
25.3%
24.1%
22.7%
22.2%
22.0% 21.7%
21.0%
20.0%
18.0% 21.0%
20.3%
17.8%
18.3% 15.3%
14.7% 14.5%
14.4%
14.0% 16.9% 14.2%
15.3% 14.1%
14.2%
13.3% 13.5%
13.2%
10.6%
8.6% 6.8%
7.8%
7.0%
5.9% 5.6%
5.2% 5.1%
4.2%
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec*
* Preliminary, based on internal estimates

MANAGING COSTS
BALANCING CAPACITY WITH DEMAND
DELIVERING MORE PRODUCTS PEOPLE WANT

SUPPLY AND DEMAND
2008 2008
SALES INVENTORY
O / (U) 2007 O / (U) 2007
(20%) (17%)
(23%) (4%)
(30%) (9%)
(15%) 31%
(8%) 27%

ONE GOAL:
PROFITABLE GROWTH FOR ALL

AFFORDABLE
FUEL ECONOMY

$14 BILLION
INVESTMENT in
NEW TECHNOLOGIES
TO IMPROVE
FUEL ECONOMY
7
DURING THE NEXT YEARS

Delivering the best or among the best
fuel economy with every new product

STRONG FUEL ECONOMY:
ESCAPE I-4

STRONG FUEL ECONOMY:
FUSION I-4

STRONG FUEL ECONOMY:
F-150 V-8

14% FUEL ECONOMY
IMPROVEMENT
2009
FOR

UP TO
36% FUEL ECONOMY
IMPROVEMENT
2015
FOR

NEARLY
100% NEW
POWERTRAIN LINEUP
2010 VS. 2005
FOR

DOUBLING
I-4 ENGINE
AVAILABILITY

100%
6-SPEED TRANSMISSIONS
2012
BY

V-8
PERFORMANCE
V-6
FUEL ECONOMY

BY 2013,
ECOBOOST
AVAILABLE ON
90% PRODUCT
OF
NAMEPLATES

ECOBOOST
750,000
ON
N.A.
VEHICLES ANNUALLY

AMERICA‟S LARGEST
DOMESTIC
HYBRID PRODUCER

ESCAPE HYBRID:
IN ITS 5TH YEAR

FUSION I-4:
CLASS-LEADING 34 MPG

FUSION HYBRID:
CLASS-LEADING 41 MPG

ELECTRIFYING
GLOBAL
C AND
C/D
PLATFORMS

HYBRID
PLUG-IN HYBRID
BEV

IN 2010,
COMMERCIAL BEV
FOR FLEET

IN 2010,
COMMERCIAL BEV
FOR FLEET
IN 2011,
BEV SMALL CAR

100
MILES
ON A SINGLE CHARGE

5,000 TO10,000
UNITS ANNUALLY

IN 2010,
COMMERCIAL BEV
FOR FLEET
IN 2011,
BEV SMALL CAR
IN 2012,
DELIVER NEXT-GEN
HYBRIDS

STRATEGIC COLLABORATION
BATTERIES
INFRASTRUCTURE
POLICY

THE CITIES OF:
DENVER, COLORADO CHONGQING, CHINA

FORD F-150:
32-YEAR SALES LEADER

FOCUS: GROWING POPULARITY

FUSION: ALL-AROUND
FUEL-ECONOMY LEADER

SHELBY GT500: BEST MUSTANG EVER

NEW 2010 TAURUS

NEW 2010 LINCOLN MKT

NEW VEHICLES
IN
NORTH AMERICA
BASED ON
SUCCESSFUL EUROPEAN
2012
PRODUCTS BY

2 MILLION UNITS
ANNUALLY FROM
FORD‟S
GLOBAL C
PLATFORM

1 MILLION UNITS
ANNUALLY FROM
FORD‟S
GLOBAL B
PLATFORM

FIESTA: COMING IN 2010

2009: U.S. „FIESTA MOVEMENT‟

MILLENNIALS
11,000 reach driving age every day
Represent 32% of compact car purchases

Vehicles equipped with SYNC
now sell nearly twice as fast as
those without

SAFE HARBOR
Risk Factors
Statements included herein may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on
expectations, forecasts and assumptions by our management and involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those stated,
including, without limitation:
• Continued decline in market share;
• Continued or increased price competition resulting from industry overcapacity, currency fluctuations or other factors;
• A further increase in or acceleration of the market shift away from sales of trucks, SUVs, or other more profitable vehicles, particularly in the United States;
• Further significant decline in industry sales, resulting from slowing economic growth, geo-political events, or other factors;
• Lower-than-anticipated market acceptance of new or existing products;
• Further increases in the price for, or reduced availability of, fuel;
• Currency or commodity price fluctuations;
• Adverse effects from the bankruptcy or insolvency of, change in ownership or control of, or alliances entered into by a major competitor;
• Economic distress of suppliers of the type that has in the past and may in the future require us to provide financial support or take other measures to ensure supplies of components or materials;
• Labor or other constraints on our ability to restructure our business;
• Work stoppages at Ford or supplier facilities or other interruptions of supplies;
• Single-source supply of components or materials;
• Substantial pension and postretirement health care and life insurance liabilities impairing our liquidity or financial condition;
• Inability to implement the Retiree Health Care Settlement Agreement to fund and discharge UAW hourly retiree health care obligations;
• Worse-than-assumed economic and demographic experience for our postretirement benefit plans (e.g., discount rates, investment returns, and health care cost trends);
• The discovery of defects in vehicles resulting in delays in new model launches, recall campaigns, or increased warranty costs;
• Increased safety, emissions, fuel economy, or other regulation resulting in higher costs, cash expenditures, and/or sales restrictions;
• Unusual or significant litigation or governmental investigations arising out of alleged defects in our products or otherwise;
• A change in our requirements for parts or materials where we have entered into long-term supply arrangements that commit us to purchase minimum or fixed quantities of certain parts or materials, or to pay a minimum
amount to the seller (\"take-or-pay\" contracts);
• Adverse effects on our results from a decrease in or cessation of government incentives;
• Adverse effects on our operations resulting from certain geo-political or other events;
• Substantial negative Automotive operating-related cash flows for the near- to medium-term affecting our ability to meet our obligations, invest in our business, or refinance our debt;
• Substantial levels of Automotive indebtedness adversely affecting our financial condition or preventing us from fulfilling our debt obligations (which may grow because we are able to incur substantially more debt,
including additional secured debt);
• Failure of financial institutions to fulfill commitments under committed credit facilities;
• Inability of Ford Credit to obtain an industrial bank charter or otherwise obtain competitive funding;
• A prolonged disruption of the debt and securitization markets;
• Inability of Ford Credit to access debt, securitization, or derivative markets around the world at competitive rates or in sufficient amounts due to additional credit rating downgrades, market volatility, market disruption,
or otherwise;
• Higher-than-expected credit losses;
• Increased competition from banks or other financial institutions seeking to increase their share of financing Ford vehicles;
• Changes in interest rates;
• Collection and servicing problems related to finance receivables and net investment in operating leases;
• Lower-than-anticipated residual values or higher-than-expected return volumes for leased vehicles;
• New or increased credit, consumer or data protection or other regulations resulting in higher costs and/or additional financing restrictions; and
• Inability to implement our plans to further reduce structural costs and increase liquidity.
We cannot be certain that any expectation, forecast or assumption made by management in preparing forward-looking statements will prove accurate, or that any projection will be realized. It is to
be expected that there may be differences between projected and actual results. Our forward-looking statements speak only as of the date of their initial issuance, and we do not undertake any
obligation to update or revise publicly any forward-looking statement, whether as a result of new information, future events or otherwise. For additional discussion of these risks, see \"Item 1A. Risk
Factors\" in our 2007 Form 10-K Report and in our subsequent Reports on Form 10-Q.