Eight years of top business brands on twitter and their first tweets
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Eight years of top business brands on twitter and their first tweets

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As Twitter turned 8 years old they created a tool to let us look back at #FirstTweets. We used it to look at the top #B2B brands and where their journey started.

As Twitter turned 8 years old they created a tool to let us look back at #FirstTweets. We used it to look at the top #B2B brands and where their journey started.

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Eight years of top business brands on twitter and their first tweets Eight years of top business brands on twitter and their first tweets Presentation Transcript

  • Eight years of top business brands on Twitter and their First Tweets
  • Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago. To celebrate, Twitter has created the #firsttweet tool - taking users down memory lane and giving us a chance to see the first piece of wisdom we shared with the world. Apart from amusing ourselves with colleagues' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world. When did they set up on Twitter? What was their first Tweet? And how many followers do they have today? Here, in chronological order, is how it all happened. Which businesses were early adopters on Twitter? And what were they saying 8 years ago? www.earnest-agency.com
  • @accenture Date set up: 7th Feb 2008 Current number of followers: 154K Accenture www.earnest-agency.com
  • @bt_gs Date set up: 4th March 2008 Current number of followers: 3.4K BT Global Services www.earnest-agency.com
  • @dellenterprise Date set up: 29th May 2008 Followers: 105K Dell www.earnest-agency.com
  • @LinkedIn Date set up: 21st Jun 2008 Followers: 597K LinkedIn www.earnest-agency.com
  • @cisco Date set up: 22nd October 2008 Followers: 344K Cisco www.earnest-agency.com
  • @deloitte Date set up: 31st Oct 2008 Followers: 167K Deloitte www.earnest-agency.com
  • @google Date set up: 26 Feb 2009 Followers: 1.8M Google www.earnest-agency.com
  • @Atos Date set up: 20th May 2009 Followers: 8.5K Atos www.earnest-agency.com
  • @Vodafone_VGE Date set up: 23rd June 2009 Followers: 4.8K Vodafone Global Enterprise www.earnest-agency.com
  • @MSFTBusinessUK Date set up: 21st September 2009 Followers: 10.8K Microsoft Business UK www.earnest-agency.com
  • @adobe Date set up: 26th September 2009 Followers: 275K Adobe www.earnest-agency.com
  • @TalkTalkBiz Date set up: 29th Jan 2010 Followers: 1.5K Talk Talk Business www.earnest-agency.com
  • @dhlexpressuk Date set up: 6th April 2010 Followers: 10.9K DHL www.earnest-agency.com
  • @FedEx Date set up: 19th May 2010 Followers: 171K FedEx www.earnest-agency.com
  • @HP_Enterprise Date set up: 2nd November 2010 Followers: 3.4K HP www.earnest-agency.com
  • @canonbusinesseu Date set up: 18th April 2011 Followers: 1.5K Canon www.earnest-agency.com
  • @IBM Date set up: 19th May 2011 Followers: 93.9K IBM www.earnest-agency.com
  • @hsbcukbusiness Date set up: 3rd June 2011 Followers: 7K HSBC UK Business www.earnest-agency.com
  • @o2businessuk Date set up: 12 Dec 2012 Followers: 12.9K O2 Business www.earnest-agency.com
  • ● It took 2 years (not too surprising) for big business brands to hop onto the Twitter train ● Even brands who were early adopters like BT have struggled to build a mass following ● Cisco took to Twitter like a duck to water - and still leads the way in b2b social media best practice ● Google knew from day 1 that twitter was a way to express your brand (Deloitte took a bit longer) ● It's never too late - O2 business were late adopters but have built a large engaged network. So what did we learn? www.earnest-agency.com
  • www.earnest-agency.com earnest-agency.com @earnestagency