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  • 1. Rhetoric The art of effective or persuasive speaking or writing, esp. the use of figures of speech and other compositional techniques. Language designed to have a persuasive or impressive effect on its audience, but is often regarded as lacking in sincerity or meaningful content. At it’s best, rhetoric is a thoughtful, reflective activity leading to effective communication.
  • 2. Modes of Rhetoric: Ethos Ethos is an appeal based on the character of the speaker. An ethos-driven argument relies on the reputation of the author. Speakers and writers appeal to ethos, or character, to demonstrate that they are credible and trustworthy.
  • 3. Example: Ethos What is it about the Colonel that makes us think we should buy his secret recipe chicken?
  • 4. Example: Ethos How does Uncle Sam appeal to character?
  • 5. Example: Ethos Why listen to these guys?
  • 6. Modes of Rhetoric: Pathos Pathos is an appeal based on emotion. Engaging the emotions of your intended audience can add an important dimension to your argument.
  • 7. Example: Pathos What kind of emotions does an advertisement like this evoke?
  • 8. Example: Pathos
  • 9. Example: Pathos Appealing to certain powerful emotions or feelings can certainly make for a persuasive argument...
  • 10. Example: Pathos
  • 11. Example: Pathos
  • 12. Modes of Rhetoric: Logos Logos is appeal based on logic or reason. Documents distributed by companies or corporations are logos-driven. Scholarly documents are also often logos-driven. Writers and speakers appeal to logos by offering clear, rational ideas.
  • 13. Example: Logos