Rhetoric
 The art of effective or persuasive speaking or writing, esp. the
 use of figures of speech and other compositiona...
Modes of Rhetoric: Ethos

 Ethos is an appeal based on the character of the speaker.
 An ethos-driven argument relies on t...
Example: Ethos

 What is it about the
 Colonel that makes us
 think we should buy
 his secret recipe
 chicken?
Example: Ethos


   How does Uncle
  Sam appeal to
  character?
Example: Ethos
   Why listen to these guys?
Modes of Rhetoric: Pathos

 Pathos is an appeal based on emotion.
 Engaging the emotions of your intended
 audience can ad...
Example: Pathos

  What kind of
emotions does an
advertisement like
this evoke?
Example: Pathos
Example: Pathos
Appealing to certain powerful emotions or feelings can
certainly make for a persuasive argument...
Example: Pathos
Example: Pathos
Modes of Rhetoric: Logos

 Logos is appeal based on logic or reason. Documents
 distributed by companies or corporations a...
Example: Logos
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Rhetoric

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  • Rhetoric

    1. 1. Rhetoric The art of effective or persuasive speaking or writing, esp. the use of figures of speech and other compositional techniques. Language designed to have a persuasive or impressive effect on its audience, but is often regarded as lacking in sincerity or meaningful content. At it’s best, rhetoric is a thoughtful, reflective activity leading to effective communication.
    2. 2. Modes of Rhetoric: Ethos Ethos is an appeal based on the character of the speaker. An ethos-driven argument relies on the reputation of the author. Speakers and writers appeal to ethos, or character, to demonstrate that they are credible and trustworthy.
    3. 3. Example: Ethos What is it about the Colonel that makes us think we should buy his secret recipe chicken?
    4. 4. Example: Ethos How does Uncle Sam appeal to character?
    5. 5. Example: Ethos Why listen to these guys?
    6. 6. Modes of Rhetoric: Pathos Pathos is an appeal based on emotion. Engaging the emotions of your intended audience can add an important dimension to your argument.
    7. 7. Example: Pathos What kind of emotions does an advertisement like this evoke?
    8. 8. Example: Pathos
    9. 9. Example: Pathos Appealing to certain powerful emotions or feelings can certainly make for a persuasive argument...
    10. 10. Example: Pathos
    11. 11. Example: Pathos
    12. 12. Modes of Rhetoric: Logos Logos is appeal based on logic or reason. Documents distributed by companies or corporations are logos-driven. Scholarly documents are also often logos-driven. Writers and speakers appeal to logos by offering clear, rational ideas.
    13. 13. Example: Logos
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