Web Technologies For College And University Presidents V3
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Web Technologies For College And University Presidents V3

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Web Technologies

Web Technologies

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Web Technologies For College And University Presidents V3 Web Technologies For College And University Presidents V3 Presentation Transcript

  • Recommendations on the use of some web technologies
    • Why would you want to use Web technologies?
    • What technologies you can use
    • How to get started in each technology
    • Issues among and within the technologies
    • Resources required to support these technologies
    • Get your message out
    • See what is being said about you
    • Collaborate with other college/university presidents
    View slide
    • Blogs
    • Podcasts
    • Social Networking
    • Alerts
    • Video Conferencing
    View slide
    • Each one of the technologies discussed here requires some effort and resources to implement and use.
    • They are also only useful when used consistently.
    • Some can be simple and you can manage them yourself.
    • Others will likely require the help of some technically-oriented personnel, either on your personal staff or in a department in your organization.
    • There are many, many online technologies and tools.
    • The best approach is to
      • Understand what you want to accomplish
      • Choose tools that you have the resources to support
      • Choose tools that those you work with use
      • Use them consistently
    • Keep it simple.
    • Blogs can be used for several purposes.
    • You can create a blog to get your message out and invite conversation on topics of interest.
    • You can also participate in blogs hosted by others to contribute to topics of interest to you.
    • Many public offices (education, government) use blogs as a way to keep their constituents informed.
    • Blogs can automatically feed other forms of information sharing, like social networks, email, news feeders, etc.
    • Examples:
      • http://whitehouse.gov
      • http://president.concordia.ca
    • Posting to well-chosen blogs can help get your message out.
    • Subscribing to others’ blogs will keep you updated on their thoughts and initiatives.
    • Examples:
      • http://chronicle.com/wiredcampus/
    • Offerings:
      • Many. A few popular, easy-to-use choices are Wordpress.com, Blogspot.com, Blogger.com
      • Your school likely already has one of these installed on your systems
    • How to get started:
      • Register for an account at the blog website
      • You may be asked if you want to create a blog or just have an account to post to others’ blogs
    • Keeping it current
      • Maintaining a blog can be time consuming.
      • Unless a blog is active, it will not be of much use. (Of 133 million blogs, only 5.6% are active within the last four months and only 1.1% are active within the past week.**)
      • It takes a while to gain a following.
      • Good bloggers assure their site is kept fresh by posting a new article on a regular schedule, e.g. weekly. (** from: http://www.bloggingtips.com/2009/05/26/6-tips-to-avoid-blog-abandonment/)
    • Privacy
      • In a public blog, anyone can see your posts and reply to them, favorably and unfavorably.
      • Some sites moderate the posts, but unless it is your site or the blog is moderated by a trusted source, an unfavorable comment about you/your post could appear.
      • Your blog can be set up not to allow comments from others about your blog.
    • Resources
      • Technical support and Public Relations support will be required to keep it fresh and professional looking
    • Keep it Real
      • Consider having a blog for your office, not for you, as an individual
      • This avoids issues with having others write on your behalf
    • RSS: Really Simple Syndication
    • Blogs have RSS feeds
    • Users can subscribe to your RSS feeds to receive your updates without having to visit your blog site
    • RSS feeds can also update other channels like Twitter and FaceBook
    • You can subscribe to others’ RSS to keep up with their updates
    • Recorded Video and Audio
      • Your Messages
      • Speeches
      • Special Announcements
    • Personalize podcast to specific audiences
    • Can be watched/listened to at audience’s convenience (on demand)
    • Can be used on computer or mobile devices
    • Audience can choose to subscribe to your podcasts
    • Audio
      • Can be recorded on your PC, but requires some steps to edit and publish
    • Video
      • Requires more production support to record, compress and publish quality video podcasts
      • Self-recording possible, but not as professional-looking
    • Both can be uploaded to your blog site
    • Both would likely require technical assistance.
    • Technical Support
      • Will likely need others to assist in the production of podcasts
      • Especially for high quality video
    • FaceBook, Twitter…
    • Another channel to help get you message out
    • Users decide to subscribe to your information on their terms
    • When integrated with your blog site, can be automatically updated
    • FaceBook
      • Create a FaceBook Page (not a profile)
      • Feed it from your blog via RSS (auto updates)
      • Post Events, get RSVPs
    • Twitter
      • Create a Twitter account
      • Feed it from your blog via RSS (auto updates)
    • Others
      • There are others, but these will be the most popular
    • Social vs. Business
      • FaceBook is primarily social in nature and its users may not be interested in official business through that channel - They won’t follow your page.
    • Support
      • You will likely rely on others in your organization to set the interfaces up and post events
  • Update your blog From your computer… … or mobile device Automatically updates RSS Feed Auto updates to… FaceBook Page Twitter Feed Your Blog Web Site RSS News Readers
    • Alerts allow you to see what is being said about you across the various Internet channels
    • Google Alerts
      • Specify keywords to monitor
    • Google Reader
      • Receive updates
        • As they happen
        • Daily digest
    • Allows you to meet face-to-face
    • Potential:
      • Saves travel expense
      • Meet more frequently
    • One-to-One
      • You and one other person
      • Use your computer and a web cam
    • Multi-Point
      • Several parties
      • Requires specialized equipment
    • Not just video sharing
      • Presentations, files, images, etc.
    • Getting Started
    • Buy a web cam ($50 - $100)
    • Sign up for an account, for example:
      • Skype - install on your PC
      • Google Chat - nothing to install
      • Most Instant Messaging services , like Windows Messenger, provide video chat support
      • Note: The other person needs the same setup
    • Issues:
      • Video/audio quality can degrade depending on Internet traffic
    • Requires all parties to have compatible equipment
    • Requires use of a “bridge” to either:
      • Show all participants equally on the screen (think “Brady Bunch”)
      • Show only the person that is talking
    • Your school may already have this technology for classes
    • Requires some training to learn to use it or support from your staff to set it up for each meeting
    • Issues
      • Can be costly to procure/lease
      • Although there are standards, not all vendors’ systems work well together.
      • Therefore, all parties may want to consider using same vendor’s offering
    • Simple Alternative:
      • Conference call with web presentation slide sharing
    • Live presentation of slides through a number of online services, e.g.
      • slideshare.com
      • SlideLive.com
    • How-to
      • Create account (one-time)
      • Upload presentation
      • Send web link, dial-in info, and meeting time to audience
      • Walk through slides while on conference call
      • Audience sees your presentation as you go through it
    • Web-based services
      • Microsoft LiveMeeting
      • WebEx
    • Participants use their computer and web cam
    • Costs
      • Microsoft LiveMeeting
      • <$5.00 per presenter per month
      • Needs a local adminsitrator
      • WebEx $60 -$70 per month, up to 25 participants
  •