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Krispy Kreme Strat Implementation

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Krispy Kreme

Krispy Kreme

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  • 1. Strategy Implementation Benni Andres Koji Gutierrez Carlo Hizon Joyce Magsalin Job Nacisvalencia Earl Tongol
  • 2. ACTION PLAN 1 Objective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010. Strategy: Market Development
  • 3. ACTION PLAN 1 Strategy: Market Development Objective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010 KRA/KPI: Management/Operations Action Steps Period Department/Perso n Responsible Budget •Open new company/franchise stores : Asia- 57 (10/47) ME- 58 (11/47) China- 58 (10/48) 173 31/142 •Identify, evaluate & select potential & willing existing personnel who can handle target new locations •Recruit & train 31 managers(existing personnel/new) to manage additional company stores •Recruit & train 31 (existing personnel/new) staff to assist new managers •Adopt/formulate uniform set of general policies for all franchises •Encourage franchisees to formulate detailed set of policies effective in each territory •Recruit 1 staff to handle MIS Recruit : 1 cashier 1 bookkeeper 1 utility Q4, 2009 Q1, 2010 Q2 Q4, 2009 Q1 & Q2 Q1 & Q2 Q1 & Q2 Q1 & Q2 Year-long Q1 & Q2 Q1 & Q2 HR HR HR HR HR HR HR HR MGR MGR MGR $150,000 $165,000 $150,000 $1,000 $8000 @ (31) $5,000 relocation costs $3,000 training $4,000@(31) $3,000 relocation costs $2,000 training $500 $500 $6,000(31)(12) $4,500(31)(12) $4,000(31)(12) $2,500(31)(12)
  • 4. ACTION PLAN 1 Strategy: Market Development Objective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010 KRA/KPI: Human Resources •Formulate the same set of general policies, rules & procedures for all stores •Encourage franchisees to adopt the same set of general rules and just formulate details according to their locality •Prepare & plan for the continuous training of all store personnel •Formulate & prepare salary & benefits plan for the entire organization •Design & adopt a set of uniforms for all store staff Q1 & Q2 Q1 & Q2 Q1 Q4, 2009 Q1 HR HR HR HR HR $500 $1,000 $1,500(12) $31,000(12) $18,600 Action Steps Period Department/Person Responsible Budget
  • 5. •Develop/Adopt a single marketing concept for the product •Make each new store (owned or franchised) the image of each other •Develop & implement different effective promotional activities •Sponsor selected community activities (CSR) Q1 & Q2 Q1 & Q2 Year-long Year-long Mngt/operation s Mngt/operation s Mngt/operation s Mngt/operation s $5,000 $5,000@(31) $2,000@(31)(12) $2,000@(31)(12) ACTION PLAN 1 Strategy: Market Development Objective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010 Action Steps Period Department/Person Responsible Budget KRA/KPI: Marketing
  • 6. •Make certain that the funding requirements of the company are provided at the right amount & time •Be certain that the funding sources are the least cost possible •Maintain liquidity level to 20% at the most of fund requirements at all times •Always maintain accurate bookkeeping functions Year-long Year-long Year-long Year-long Mgr. Mgr Mgr Bookkeeper $24,000 $5,000 $4,800 KRA/KPI: Finance/Accounting KRA/KPI: MISAlways maintain seamless connections with the head office Year-long MIS staff $24,000 ACTION PLAN 1 Strategy: Market Development Objective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010
  • 7. ACTION PLAN 2 Objective: To develop, produce & offer healthy donuts to KKD customers by 2010 Strategy: Product Development
  • 8. ACTION PLAN 2 Strategy: Product Development Objective: To develop, produce & offer healthy donuts to KKD customers by 2010 Key Result Area/Key Performance Indicator Action Steps Period Person/department responsible Budget Mgmt/operations •Develop, produce, offer healthy donuts •Recruit food technologist with at least 5-year experience •Offer the new healthy donuts By year- end January Q3 Mgr Mgr./HR Mgr $30,000 $7,000(12) $4,000 R & D •Develop low-calorie, low-carbo but good tasting donuts •Test the product, get feedback and adjust as needed •Turn-over /offer the final product to marketing Q2 Q2 Start of Q3 R & D staff R & D staff R & D staff $15,000 $1,000
  • 9. ACTION PLAN 2 Strategy: Product Development Objective: To develop, produce & offer healthy donuts to KKD customers by 2010 Marketing •Pilot-test the product and get market feedback •Promote the new donuts by different media ads Q2 Q3 Mgr Mgr $1,000 $3,000 Finance/Acctg. Prepare the needed least- cost funds as required Q2 Mgr. Key Result Area/Key Performance Indicator Action Steps Period Person/department responsible Budget
  • 10. ACTION PLAN 3 Objective: to increase KKD share in the local market from 2.24% to 5% by 2010 Strategy: Market Penetration
  • 11. ACTION PLAN 3 Strategy: Market Penetration Objective: to increase KKd share in the local market from 2.24% to 5% by 2010 Key Result Area/ Key Performance Indicator Action Steps Period Person/Department Responsible Budget Management/Operations •Increase number of franchise stores by 276 •Recruit 10 new staff to manage existing & additional stores Year-long Q1 & Q3 Mgt Mgt $100,000 $70,000(12) HR •Train new staff Q1 & Q3 HR $5,000 Marketing •Increase media ads coverage by 200% •Increase number of visits to stores to get/act on feedbacks Year-long Year-long Mgt Mgt $25,000 $30,000 MIS •Give full support to marketing needs Year-long Mgr Finance/Acctg •Provide the needed funding & proper bookkeeping at the least cost Year-long Mgr. $5,000
  • 12. STRATEGY MARKET DEVELOPMENT * We guarantee that each of premise world wide meet the international standard in terms of hygiene, design, safety and comfort. * *Allocate an amount of money from the profit for charity purpose. * Company is committed in helping out societies around the world such the less fortunate, orpahange etc * Employees be protected by lawPRODUCT DEVELOPMENT * Provide only the best ingredients in our products * Top quality flavors, sugar etc. are carefully selected to ensure customer’s satisfaction. * Never compromise in producing each of our products Ex. Wearing gloves * Only get supply for raw material from qualified and reliable suppliers without any compromise * Product will be remained fresh and hot with in 30 min of purchaseMARKET PENETRATION * Each order that is made by our customer will be delivered within 20-30 sec for doughnuts and 40 seconds for beverage. * Ensure that employees for every franchise around the world can communicate and interact well with the local customers * Employees will be equipped with related communication skills through various courses that are conducted.

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