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Saddle up: still a new frontier, early in the game.
Mindset: a new conversation. Part of the shift from “marketing to” versus engaging, listening, watching and understanding.
Organic, live focus groups
A cultural pulse -- the good and the bad
A Razorfish study indicates that "social influencers," people active on social platforms, tend to hold the most sway during the consideration phase leading up to a purchase. (Close family and friends play by far the biggest roles at the initial awareness and final "action" stages relating to a purchase.)
Don't neglect your fans once the connection has been made.
The biggest mistake companies make with social media is that they slap it up and forget about it.
Keep them engaged
Share common interests
Avoid being "spammy”
Putting it in Context: Source: from Hubspot Survey Online spend 12% of total ad budgets, but projected to reach 21% by 2014. Source: Forrester Research Of all Social Media, blogging leads in sales generation. Source: Mediapost.com
The Power of your Profile. Make sure your profile represents you, your company and your personal brand well.
Regularly update your status and let your network know if you’re looking for something specific, i.e. looking to hire a summer intern also say something that is meaningful or interesting to your audience.
Ask for recommendations and share the love by doing the same for others.
Short answer: Pages for Businesses and Groups for interests.
Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity . Pages can be customized with rich media and interactive applications to engage Page visitors. Page admins don’t have any limits to the number of members/fans they can send info to.
Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Applications can’t be added to groups. Groups are part of your personal Facebook experience. Group admins can send messages to up to 5000 members.
New: Community pages: not official pages representing official entities. Facebook’s goal to keep official pages in the hands of brand owners.
Kogi Korean BBQ Taco Truck in LA broadcasts the location of their truck on Twitter. They have 14,000 followers. They also used Twitter to solict new names for their trucks and design company t-shirts. Results: they also have lines outside their trucks.
Bed & Breakfast in N.C.: Uses Twitter to expand his customer base beyond his town, and sets up searches on Tweetdeck and starts conversations with people talking about his town.
Small Business Twitterers to follow Adam Ostrow http://twitter.com/adamostrow Editor, Mashable J.K. Glei http://twitter.com/the99percent Editor of 99% blog about making ideas happen Tony Bacigalupo http://twitter.com/tonybgoode Mayor of New Work City, a coworking space in NYC Jon Stokes http://twitter.com/hannibalrex Editor of Ars Technica, a popular technology news site Anita Campbell http://twitter.com/smallbiztrends Editor and Founder of Small Business Trends For more: http://www.openforum.com/idea-hub/topics/money/article/80-small-business-twitterers-you-should-be-following-gregory-go