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MITEF-NYC-111201-Better Strategies Monetizing Digital - Howard Morgan
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MITEF-NYC-111201-Better Strategies Monetizing Digital - Howard Morgan

MITEF-NYC-111201-Better Strategies Monetizing Digital - Howard Morgan

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MITEF-NYC-111201-Better Strategies Monetizing Digital - Howard Morgan MITEF-NYC-111201-Better Strategies Monetizing Digital - Howard Morgan Presentation Transcript

  • Confidential Better Strategies for Monetizing Digital Offerings Howard Lee Morgan December 1, 2011
  • Confidential Paul Smurl, Vice President, NYTimes.com Betsy Morgan, President, TheBlaze.com Shawn Price, President, Zuora.com Richard Reisman, President, Teleshuttle Corporation Panelists
  • Some Key Issues
    • Digital offerings are not physical ones low (almost zero) marginal cost ease of piracy, reproduction
    • Information wants to be free (Stewart Brand)
    • Producing content is not free
    • So new models are needed
    Confidential View slide
  • Lots of verticals
    • News
    • Music
    • Movies/Video
    • Apps/Software
    • Saas based services
    Confidential View slide
  • Some models
    • Pay
    • Freemium
    • Pay walls (hard or soft)
    • Value pricing
    • Shareware
    • Crowdfunding
    • Honor systems
    • Cooperative Systems
    Confidential
  • Measurable consumption
    • Time of use
    • Bytes consumed
    • Users/seats/devices
    • Page views
    Confidential
  • Splitting the revenue
    • Content creators
    • Content Aggregators
    • Publishers
    • Audience Aggregators
    • Others
    Confidential
  • Now for the program
    • Panelists
    • Questions
    • Discussion
    Confidential
  • Confidential Questions? [email_address]