MITEF-NYC-111201-Better Strategies Monetizing Digital - Howard Morgan

Confidential Better Strategies for Monetizing Digital Offerings Howard Lee Morgan December 1, 2011

Confidential Paul Smurl, Vice President, NYTimes.com Betsy Morgan, President, TheBlaze.com Shawn Price, President, Zuora.com Richard Reisman, President, Teleshuttle Corporation Panelists

Some Key Issues
Digital offerings are not physical ones low (almost zero) marginal cost ease of piracy, reproduction
Information wants to be free (Stewart Brand)
Producing content is not free
So new models are needed
Confidential

Lots of verticals
News
Music
Movies/Video
Apps/Software
Saas based services
Confidential

Some models
Pay
Freemium
Pay walls (hard or soft)
Value pricing
Shareware
Crowdfunding
Honor systems
Cooperative Systems
Confidential

Measurable consumption
Time of use
Bytes consumed
Users/seats/devices
Page views
Confidential

Splitting the revenue
Content creators
Content Aggregators
Publishers
Audience Aggregators
Others
Confidential

Now for the program
Panelists
Questions
Discussion
Confidential

Confidential Questions? [email_address]

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