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Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
Digital Agencies of the Future Seminar
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Digital Agencies of the Future Seminar

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Fior those who requested, heres my deck from the AIMIA Digital Agencies of the Future opening address in Sydney on 23rd Feb 2012

Fior those who requested, heres my deck from the AIMIA Digital Agencies of the Future opening address in Sydney on 23rd Feb 2012

Published in: Business, Technology
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Transcript

  • 1. Hello.Eaon Pritchard@eaonpDirector: Digital InnovationClemenger BBDO
  • 2. CAREFULLY WATCH YOUR THOUGHTS FOR THEY WILL BECOME YOUR WORDS MANAGE AND WATCH YOUR WORDS FOR THEY WILL BECOME YOUR ACTIONS CONSIDER AND JUDGE YOUR ACTIONS FOR THE WILL BECOME YOUR HABITSACKNOWLEDGE AND WATCH YOUR HABITS FOR THEY WILL BECOME YOUR VALUESUNDERSTAND AND EMBRACE YOUR VALUES FOR THEY WILL BECOME YOUR DESTINY
  • 3. #GUTENBERG PARENTHESIS
  • 4. FLUID ( ) CONTAINED FLUID
  • 5. PARTICIPANTS ( ) AUDIENCE PARTICIPANTS
  • 6. COMMUNITY ( MASS ) COMMUNITY
  • 7. Forrester 2011
  • 8. “Five years agosocial media was 3% ofour total media spend.Today it’s more than 20%and growing fast.”Muhtar Kent, CEO,Coca-Cola Company, October 2011
  • 9. DISRUPTION• Disintermediation• Commodification• Collaboration• Vertical integration
  • 10. BANK OF ? POWER   ?
  • 11. Borders (RIP)Kodak (RIP)Blockbuster (RIP)Record Companies (RIP)Agency (RIP?)
  • 12. You dont need a weather manTo know which way the wind blows…
  • 13. I AM ANANTICHRIST
  • 14. I AM ANANARCHIST
  • 15. Be childish, be irresponsible,Be disrespectful.Be everything this society hates.
  • 16. If it doesn’t spreadIt’s dead
  • 17. Notes on the constructionof situationsSituationist International Issue #1 1958. 1.  Orchestrators 2.  Direct agents 3.  Spectators
  • 18. Meet Kate.2+ years at NAB, 7+ years as MarketerBegan in a Brand Strategy role andtransitioned to Digital Strategy andMarketingLoves her jobIn another life she would’ve loved to be ascientist or psychologist
  • 19. Break up day…
  • 20. Return on investment•  Banking category conversation up 66%•  SOV reached 55%•  Positive sentiment doubled•  #1+2 trending topics on twitter ‘NAB’ and ‘#breakup’•  200,000+ YouTube views in one week•  Lead story in mainstream news•  20% increase in transaction account opens•  35% increase in credit card enquiries•  50% increase in mortgage enquiries
  • 21. People were using ‘our’ language:“You have very sexy ATMs, but… I have to break up with you”
  • 22. ‘Brand’ is something you get.It’s the scoreboard, not the game’ Mark Earls ‘Welcome to the Creative Age’, 2005
  • 23. Dig the new breed
  • 24. “   My hope is that more people will learn, that it is a happier, healthier life that is built around eating good food, ”   together with family and friends.
  • 25. BRING PEOPLE TOGETHERGIVE THEM SOMETHING TO DOTO CREATE THEIR OWN VALUE
  • 26. twelevisiona twitter poweredtv guide.it shows what’s ontv right now, andthe conversationsaround it
  • 27. Post-digital
  • 28. LEAN +AGILECONTINUOUS IMPROVEMENT CULTURE MINIMUM WASTAGE
  • 29. 360365
  • 30. CONVERGENCEDIVERGENCE
  • 31. ALL NO FIRESLIGH T SM REAL-TIME DEMANDS TO BE FEDFAILURES ARE QUICKLY FORGOTTEN.
  • 32. LACK OFSPEED KILLS
  • 33. MAKE TEST LEARN
  • 34. FLUID ( ) CONTAINED FLUID
  • 35. LETS GO...
  • 36. You have been watching…Eaon Pritchard@eaonpDirector: Digital InnovationClemenger BBDO

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