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Getting Undergrads Into the Archives: Innovative Outreach at SUNY Potsdam
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Getting Undergrads Into the Archives: Innovative Outreach at SUNY Potsdam

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How can a small college library encourage its undergraduate students to use the archives for research and to house student group records? Slides from a presentation by Elizabeth Andrews and Matthew ...

How can a small college library encourage its undergraduate students to use the archives for research and to house student group records? Slides from a presentation by Elizabeth Andrews and Matthew Francis at the SUNY Librarians Association conference, June 2013.

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Getting Undergrads Into the Archives: Innovative Outreach at SUNY Potsdam Getting Undergrads Into the Archives: Innovative Outreach at SUNY Potsdam Presentation Transcript

  • Matt Francis +Beth AndrewsSUNYLA20136/13/13GETTING UNDERGRADSINTO THE ARCHIVES:INNOVATIVE OUTREACH AT SUNY POTSDAM
  • SUNYPOTSDAMBACKGROUNDOriginal St. LawrenceAcademy building(founded 1816).Aerial view of SUNYPotsdam grounds,circa 1970s.
  • COLLEGEARCHIVESBACKGROUNDCollege Archives reading room and main stacks,2011-2012 academic year. View slide
  • LITERATUREREVIEW“It is interesting to note thatstudents are continually themost important target groupfor outreach. No one elsecomes close” (18).- Chute 2002 View slide
  • LITERATUREREVIEWOutreachActivityParticipatingRespondents (%)1 Presentations to classes orgroups inside the archives87.1%2 Exhibits 86.2%3 Giving tours of the archives 85.3%4 Presentations to classes orgroups outside the archives(on/off campus)82.8%5 Brochures 80.2%Top 5 Archives Outreach Activities:table recreated from Chute 2002, p. 14.
  • LITERATUREREVIEW“Without becoming anunderground memberhimself, the archivist canonly hope to collect whatthese organizations makeavailable” (50).- Burckel 1979
  • GOAL: For undergraduates tolearn how the archives canserve them.Outcomes hoped for:¡ Increased undergraduateuse.¡ Increased student groupdonations.PLANNING OUR OUTREACH CAMPAIGN –THE ARCHIVIST’S PERSPECTIVE
  • ARCHIVIST’SPERSPECTIVEPLANNINGOutreach plan should:•  Complement established practices.•  Take into consideration our limited resources and otherresponsibilities.
  • GAMEPLAN1.  Create an Undergraduate ArchivesResearch Award.2.  Increase student record donations.3.  Market the College Archives directlyto undergrads.
  • DIGITALSIGNAGE
  • FACEBOOK: BEFORE
  • FACEBOOK: AFTER
  • FACEBOOK: AFTER
  • AMBIENTOUTREACH:POSTERS
  • AMBIENTOUTREACH:CONSISTENTDESIGN
  • UNDERGRADUATE ARCHIVESRESEARCH AWARD
  • BRING IT TO THE ARCHIVES WEEKDonations from BITTAW (studentgroups and academic departments).
  • STUDENT GROUP OPEN HOUSE
  • CHARTER DAY
  • Archives-related Facebook PostsLikes 78%Comments 25%Shares 43%Total Interaction 83%ASSESSMENT
  • Archives-relatedFacebook PostsNon-Archives-relatedFacebook PostsLikes 78% 79%Comments 25% 26%Shares 43% 16%TotalInteraction83% 83%ASSESSMENT
  • ASSESSMENTBring it to the Archives Week•  7 total donations (5 duringevent, 2 after)•  5 new student groupsrepresented in the collection
  • ASSESSMENTStudent Research in theCollege ArchivesAcademic Year Number of Visits2010-2011 222011-2012 562012-2013 72•  29% increase between last year and this year•  32 unique users in 2012-2013•  41% of students came twice (or more!)
  • ASSESSMENTStudent Research:How did you hear about us?•  class/instructor + library (3)•  signage (1)•  library (3)•  library signage + word of mouth (1)•  class/instructor + word of mouth (1)•  word of mouth + self-referred (1)•  library + word of mouth (1)•  4 unknown (e-mail contacts, no data gathering)31% of visits prompted by the library,library signage, or word of mouth!
  • ARCHIVIST’SPERSPECTIVESO WHATDOES ITALL MEAN?undergraduate preparing for an oral history interview
  • undergraduate doing historical research on Greek LifeSO WHATDOES ITALL MEAN?OUTREACHLIBRARIAN’SPERSPECTIVE
  • WORKSCITED•  Burckel, Nicholas C. “The Expanding Role of a College orUniversity Archives.” College and University Archives:Selected Readings. Chicago: Society of AmericanArchivists, 1979.•  Chute, Tamar G. “What’s in a Name? Outreach vs. BasicServices: a Survey of College and University Archivists.”Journal of Archival Organization 1.2 (2002): 5-40.•  Swain, Ellen D. “Connecting Students of the Present, Past,and Future: an Activist Approach to the Collection and Useof Student Documents in the University Archives.” Journalof Archival Organization 2.1/2 (2004): 39-54.•  Taylor, Anne et al. “College Students, Cookies andCollections: Using Holiday Study Breaks to EncourageUndergraduate Research in Special Collections.” CollectionBuilding 25.4 (2006): 145-149.
  • WORKSCONSULTED•  Ericson, Timothy L. “Preoccupied With Our Own Gardens:Outreach and Archivists.” Archivaria 31 (1990-1991):114-122.•  Greene, Mark A. “Using College and University Archives asInstructional Materials: a Case Study and an Exhortation.”Midwestern Archivist 14.1 (1989): 31-38.•  Luedke, Jill E. and Sarah K. Laleman Ward. “It All Startedwith a Button ...” Urban Library Journal 15.1 (2008): 1-8.•  Prom, Christopher J. and Ellen D. Swain. “From the CollegeDemocrats to the Falling Illini: Identifying, Appraising, andCapturing Student Organization Websites.” AmericanArchivist 70.2 (2007): 344-363.
  • CONTACT USMatthew FrancisCollege Archivist, SUNY Potsdamfrancimr@potsdam.edu@archivingmattElizabeth AndrewsUser Services Librarian, SUNY Potsdamandrewec@potsdam.edu@eandrews