Huge Competitive Advantage World-Wide in Sport and Media  <ul><li>[email_address] </li></ul><ul><li>+44(0)1772 895285 </li...
  Commercial Directors in Sport Are Very Frustrated People!!!
Commercial Strait-Jacket for Sport
Commercial Cost Of Inaction  <ul><li>X   Customers aren’t aggregated in one database </li></ul><ul><li>X  Zero reporting c...
Funnel 21’s  Commercial Solution
The Big Open Goal Funnel Created <ul><li>X   In  2009 average  Premier League attendance  33,562 </li></ul><ul><li>In  200...
Funnel 21 Sport and Media <ul><li>Funnel 21 hold the world-wide licence for the technology in Sports and Media </li></ul><...
<ul><li>A super-database reports on all internal and partner data </li></ul><ul><li>Provide bespoke dashboards over one da...
A Partnerships Bespoke Solution <ul><li>Massive added leverage in all sponsorship negotiations </li></ul><ul><li>Data vali...
Huge Competitive Advantage World-Wide in Sport and Media <ul><li>[email_address] </li></ul><ul><li>+44(0)1772 895285 </li>...
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Funnel 21 Sports and Media Data Presentation

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The great commercial opportunity of the decade 2010-2020 is centred on aggregating legacy customer data and tracking customers web and mobile activity, but think it through, what are you going to do if your system can’t handle the data?

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Funnel 21 Sports and Media Data Presentation

  1. 1. Huge Competitive Advantage World-Wide in Sport and Media <ul><li>[email_address] </li></ul><ul><li>+44(0)1772 895285 </li></ul><ul><li>+44 (0)7817305580 </li></ul><ul><ul><li>www.funnel21.com </li></ul></ul><ul><li>Evolving commercial strategy in a digital world </li></ul>Don’t pay the price of missed worldwide customer opportunities, when Funnel 21 Sport and Media has made them an open goal.
  2. 2. Commercial Directors in Sport Are Very Frustrated People!!!
  3. 3. Commercial Strait-Jacket for Sport
  4. 4. Commercial Cost Of Inaction <ul><li>X Customers aren’t aggregated in one database </li></ul><ul><li>X Zero reporting capability across all legacy databases </li></ul><ul><li>X Income on every product reduced by isolated silos of data </li></ul><ul><li>X Can’t identify, measure, engage or monetize global fan base </li></ul><ul><li>X No global measurement & profiling for sponsors/partners </li></ul><ul><li>X No system to report on web/mobile searches by fans globally </li></ul><ul><li>X Can’t identify the most relevant fans for each product </li></ul><ul><li>X Staff can’t deliver added value needed for sponsors/partners </li></ul><ul><li>X Partner revenue decreased by inability to aggregate all data </li></ul><ul><li>X Dependent on IT support for added commercial reporting </li></ul>
  5. 5. Funnel 21’s Commercial Solution
  6. 6. The Big Open Goal Funnel Created <ul><li>X In 2009 average Premier League attendance 33,562 </li></ul><ul><li>In 2009 worldwide P.C’s 1,100,000,000 </li></ul><ul><li>In 2009 worldwide mobile phones 2,600,000,000 </li></ul><ul><li>Manchester United claim a global fan base of 333,000,000 </li></ul><ul><li>X How can estimated global fan bases be reached & monetized? </li></ul><ul><li>One global database is only a step to a much bigger prize </li></ul><ul><li>Web and mobile profiling of all fans search queries on Google </li></ul><ul><li>This data is filed by each individuals name in your database </li></ul><ul><li>Imagine this data capture on operator portals worldwide </li></ul><ul><li>Imagine the up-sell potential to sponsors and partners </li></ul>
  7. 7. Funnel 21 Sport and Media <ul><li>Funnel 21 hold the world-wide licence for the technology in Sports and Media </li></ul><ul><li>Lockheed Martin chose this technology to aggregate the data of 1300 suppliers in military aviation </li></ul><ul><li>We pull all internal & partner databases into one pot in seconds </li></ul><ul><li>Provide bespoke dashboards over one database to executives </li></ul><ul><li>Feed database with all web/mobile searches of global fans </li></ul><ul><li>Zero IT hardware spend required </li></ul><ul><li>Commercially focussed products no IT support needed </li></ul>
  8. 8. <ul><li>A super-database reports on all internal and partner data </li></ul><ul><li>Provide bespoke dashboards over one database to executives </li></ul><ul><li>Aggregates all data in one place with live windows </li></ul><ul><li>Bigger markets and pro-rata revenues on every product </li></ul><ul><li>Track and profile all individual global web and mobile searches </li></ul><ul><li>Identify, engage and monetize the missing millions </li></ul><ul><li>Profile and match global fans with products and partners </li></ul><ul><li>Web and Mobile targeting increases all future revenues </li></ul>A Commercial Bespoke Solution
  9. 9. A Partnerships Bespoke Solution <ul><li>Massive added leverage in all sponsorship negotiations </li></ul><ul><li>Data validation of strategic planning by territory & globally </li></ul><ul><li>New sponsorship/partnership opportunities revealed </li></ul><ul><li>Sponsorship retention through added value </li></ul><ul><li>Partnership up-sell through tailored engagement of millions </li></ul><ul><li>Partner windows on the data or bespoke automated reports </li></ul><ul><li>Analysis of partner campaigns by territory or globally </li></ul>
  10. 10. Huge Competitive Advantage World-Wide in Sport and Media <ul><li>[email_address] </li></ul><ul><li>+44(0)1772 895285 </li></ul><ul><li>+44 (0)7817305580 </li></ul><ul><ul><li>www.funnel21.com </li></ul></ul><ul><li>Evolving commercial strategy in a digital world </li></ul>Don’t pay the price of missed worldwide customer opportunities, when Funnel 21 Sport and Media has made them an open goal.

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