URBN - Presentation

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URBN Presentation - September/October 2010

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URBN - Presentation

  1. 2. What We Do <ul><li>Create content </li></ul><ul><li>Strategic planning </li></ul><ul><li>Develop mobile and social applications </li></ul><ul><li>Work with events, companies, sponsors and brands </li></ul><ul><li>Manage and measure social media </li></ul><ul><li>Create affordable mobile and social apps </li></ul>
  2. 3. Who We Are <ul><li>Dubai-based company with more than 40 years combined experience of content creation, publishing, mobile development and broadcasting </li></ul><ul><li>Worked with major international brands including Diageo, Full Tilt Poker, CNN, the Guardian and many more </li></ul>
  3. 4. Mobile Applications <ul><li>We develop mobile apps for iPhone, iPad, Android, Nokia and Blackberry (December 10) devices </li></ul><ul><li>Use our existing, low cost, robust platform to create usable, useful and robust apps </li></ul><ul><li>Build bespoke apps </li></ul>
  4. 5. Social Applications <ul><li>We develop apps for major social networks including Facebook and Twitter </li></ul><ul><li>We create viral competitions, coupons, sweepstakes and other apps to drive customer engagement with your brand or company </li></ul><ul><li>We connect social and mobile apps for greater engagement </li></ul>
  5. 6. Create Content <ul><li>We generate original content in the form of blog posts, feature articles, podcasts, videos, press releases and more </li></ul><ul><li>We curate existing content </li></ul><ul><li>We deliver that content using all of our online, mobile and offline channels </li></ul>
  6. 7. Social Media <ul><li>We create a social media presence for your brand using Twitter and Facebook </li></ul><ul><li>We link the social media channels to the application so the app is constantly updated </li></ul><ul><li>We set targets for your social media platform and measure performance </li></ul>
  7. 8. Media Coverage <ul><li>We generate media coverage for your brand or event through our contacts in the print, online and broadcast media </li></ul><ul><li>We create a buzz around your event or brand in a meaningful and measurable way </li></ul>
  8. 9. How it Works <ul><li>Download application from app store to your phone </li></ul><ul><li>Users can also scan their phone over a barcode and automatically download </li></ul><ul><li>The application is free (can be paid for) and it takes under a minute to download </li></ul>
  9. 10. Phone Screen <ul><li>The application icon will show up on your phone </li></ul><ul><li>Each time the phone is switched on the application is immediately updated with new content </li></ul>
  10. 11. The Splash Screen <ul><li>This is the first page users see when they click on the app - similar to a magazine cover </li></ul><ul><li>This can be designed any way the client or sponsor wants </li></ul>
  11. 12. Recent Activity <ul><li>This screen shows the latest updates </li></ul><ul><li>At the bottom there are a number of options to click on - these can be tailored to the client </li></ul><ul><li>Sponsor messaging can be incorporated here </li></ul>
  12. 13. News Feed <ul><li>The News Feed features official news (press releases etc), Tweets (which links to relevant Twitter feed(s)) and Buzz (featuring keywords on Google News) </li></ul>
  13. 14. Official News <ul><li>Each item in the News section can be ‘shared’ by users and emailed. The news feed can be in multiple languages </li></ul><ul><li>Images and barcodes can be embedded in the text if required </li></ul>
  14. 15. Videos <ul><li>Videos can be created by us, the client, or by fans </li></ul><ul><li>Livestreaming of events is also available </li></ul><ul><li>Support for YouTube, DailyMotion and uploads </li></ul>
  15. 16. Calendar <ul><li>The Calendar allows users to see what is on, where it’s on (Google Maps) and when it’s on </li></ul><ul><li>Users can flag that they are going to an event and share the event via social media </li></ul>
  16. 17. More <ul><li>The ‘More’ section features a range of other options, all of which can be changed depending on the client </li></ul><ul><li>Relevant images and logos can also be inserted </li></ul>
  17. 18. Social Apps <ul><li>Social apps work on Facebook and Twitter </li></ul><ul><li>Use quizzes, polls, sweepstakes, coupons and more to engage with your users </li></ul>
  18. 19. Viral Engagement <ul><li>Users post on their friends walls </li></ul><ul><li>Drive deeper engagement with fanwalling and Groupon style group offers and competitions </li></ul>
  19. 20. Clients
  20. 21. Contact <ul><li>Eamonn Carey </li></ul><ul><li>[email_address] </li></ul><ul><li>+44 7740 853155 </li></ul>

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