Building Online Community at the UMass Amherst Libraries
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Building Online Community at the UMass Amherst Libraries

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Presentation delivered at ACRL New England Chapter Information Technology Interest Group, Bryant College, November 14, 2008

Presentation delivered at ACRL New England Chapter Information Technology Interest Group, Bryant College, November 14, 2008

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    Building Online Community at the UMass Amherst Libraries Building Online Community at the UMass Amherst Libraries Presentation Transcript

    • Image credit building online community at the UMass Amherst libraries emily alling, coordinator, learning commons & undergraduate services | acrl-nec-itig | 2008-11-14
    • Considerations
    • Audiences
      • Undergrads
      • Grad Students
      • Faculty
      • Departments/programs
      • Members of a course
      • Colleagues
      • Donors/supporters
    • Goals
      • Outreach/promotion
      • Research support
      • Recruitment
      • Dialogue
      • Push out information
      • Identity formation/affiliation
      • Fundraising
      • Blogs
      • Social networking
      • Discussion boards
      • Multimedia sharing
      • Social bookmarking
      • Instant messaging
      • “ Official” library tools
      Media
    • Institutional constraints
      • Control?
      • Trust?
      • Assessment? ROI?
      • Time?
    • What we’re doing
    • ISEL Update (2005-) Blog of the Integrated Sciences & Engineering Library Audience: Faculty, grad students, interested undergrads Goals: Highlight new resources, science in the news, developments in science x Web 2.0; liaison communicationt tool Medium: Blog (Blogger.com) Author(s): Started out with one author; is now a team effort.
      • See also: LibGuides
    • ISEL Update (2005-) Time investment : Few hours to set up; few minutes once a week or so to update Success metrics : Frequency/value of comments (Earlier): FeedBurner stats, FeedBlitz subscriber info; Anecdotal evidence (personal contacts, emails, etc.) Worth it? Yes.
    • Learning Commons Update (2007-) Blog of the UMass Amherst Learning Commons Audience: Undergrads, other users of the Learning Commons Goals: News and updates from the LC and partner services. Information. Promotion. Dialogue. Medium: Blog (WordpressMU) Author(s): Learning Commons Coordinator.
      • See also: LibGuides, Flickr
    • Learning Commons Update (2007-)
      • Time investment : Hour or two to set up; few minutes every week or two to update; hour or so periodically to tweak/maintain.
      • Success metrics : Frequency/value of comments
        • Why do YOU use the LC?
        • Remote printing
        • You never sleep…
      • Worth it? Yes.
    • Other blogs…
      • Student worker communication
        • Du Bois Information Desk (2005-)
        • Learning Commons & Technical Support Desk (2005-)
      • Resources for instructors of large undergraduate courses
        • Undergraduate Services @ UMass Amherst Libraries (2007-)
    • Instant Messaging
      • Meebo for IM at Learning Commons Desk and Reference & Research Assistance Desk
      • Individual librarians share IM screen names with constituents
      • See also: LibGuides
    • Facebook
      • Multiple audiences.
      • Multiple goals.
      • Multiple approaches.
      • Multiple creators.
    • Facebook Groups
      • By students, for students.
      • Identity formation/affiliation.
      • I Study at the Du Bois Library All the Time (24 members)
      • Library Lovers (75 members)
      • I Want to Have Sex in the UMass Library Before I Graduate (149 members)
    • Facebook Groups
      • By librarians, for students.
      • Outreach, promotion, info sharing.
      • Graduate Students @ UMass Amherst Libraries (49 members)
      • UMass Amherst Learning Commons (13 members)
    • Facebook Pages
      • By librarians, for users.
      • Outreach, promotion, info sharing, identity formation/affiliation.
      • Incorporate other tools (e.g. blog feed); push messages out to “fans.” Users can contribute content (photos, videos).
      • UMass Amherst Learning Commons (44 fans)
      • Integrated Sciences & Engineering Library (26 fans)
      • See also: Blogs
    • Facebook Ads
      • By librarians, for …?
      • Recruitment, promotion.
      • Cost $$.
      • Recruited undergraduate students for focus groups (Fall 2006)
      • Recruited subjects for Web site usability testing (Summer 2007)
    • Facebook Friends
      • Person-to-person contact.
      • Beware creepy treehouse .
      • (How) do you want to use FB?
    • MySpace
      • We started …
      • …but I decided they’d need to pay me more .
    • Twitter
      • “ Microblogging”
      • Twitter vs. blog…?
      • Very low threshold
    • Twitter
      • To do:
      • Follow more people.
      • Insert into other environments (LC website, blog) via widget.
    • Slideshare
      • “ YouTube for PowerPoints”
      • Easy to tweet when published
    • Flickr (2006-)
      • Goals : Promotion, outreach
      • Audience: Users of our LC, others in library community interested in Learning Commons concept
      • Author : one person so far (me)
      • Time investment : Objectively, little. Somehow, has been prohibitive (also must remember camera, upload photos from home, etc.
      • Worth it? Yes, but need to pick it up & do more.
      • See also: Blog
    • YouTube (2009?-)
      • Goals : Promotion, outreach
      • Audience: UMass Amherst students, faculty, staff involved in learning or teaching information literacy skills
      • Author : (hopefully) info lit team, liaison librarians, others? Grad student/
      • Time investment : Significant. Writing scripts, shooting & editing videos.
      • Worth it? We think it will be.
    • LibGuides
      • Community-building features
        • Ratings
        • Comments
        • Feedback forms
        • Suggest resources
      • Embeddable in other environments
        • Courseware
        • Facebook
        • Tweet upon publication
      • See also: Facebook, Twitter, IM, Blogs
    • Institutional Repository
      • [email_address] Amherst
        • Goal: make scholarly output of campus findable, visible
        • Email alerts, RSS feeds by subject, author
        • Online journals
        • Departments/individuals can use to dynamically generate lists of publications on their own websites
    • LiveJournal
      • Inspiration from Brian Mathews, Ubiquitous Reference Model
      • UMass Amherst LiveJournal community >> Google Reader
    •  
    •  
    • Next Steps
    • Overhaul LC website
      • Embed widgets for IM, Twitter, Flickr
      • Investigate other means for community-generated discussion, input (like NCSU Message Board ?)
    • Create & add multimedia
      • More, newer, better Flickr photos
      • Videos/screencasts for YouTube: tutorials, tours, events
      • Audio tour of Library/Learning Commons
    • Encourage user-generated content
      • Video contest? (like Penn )
      • Flickr pool?
      • Emphasize LibGuides community features when teaching
    • Emily Alling Coordinator, Learning Commons & Undergraduate Library Services W.E.B. Du Bois Library University of Massachusetts, Amherst [email_address] Presentation available at: http://www.slideshare.net/ealling