1. Social Apps
Zeki Mokhtarzada
CTO, Freewebs.com

2. About Freewebs
 Founded in 2001
 Consumer Web-Publising Platform
‣ 20 million monthly uniques internationally.
 Recently launched the Social Gaming Network, the world’s first
gaming network built on top of social networks.
‣ 500+ million page views a month.

3. Basic Components of a Social Platform
 Existing social graph (friends/connections)
 Placement on profile
 Built in viral elements (Invite system, newsfeeds, etc.)

4. Facebook
 Fastest growing social network
 Created the first social app platform

5. General Architecture

6. Anatomy of a Facebook Application
 Canvas Page
 Left Nav
 Profile Box
 Invites
 About Page
 Directory
http://developers.facebook.com/

7. Canvas Page

8. FBML Canvas Page

9. Left Nav

10. Profile Box

11. Invites

12. Sample Apps

13. Baby Countdown

15. Top Apps

16. Top Friends

17. Super Wall

18. Other Networks
 Bebo: licensed Facebook’s platform
 Orkut: open-social
 MySpace: almost open social
 Linked-in: Open Social
 Others: proprietary

19. Risks?

20. Apps are open to everyone

21. Traffic is insecure, and untraceable

22. Privacy
“Sean Lane
bought 14k
white gold 1/5
ct diamond
eternity flower
ring from
Overstock.com
”

23. Implementation

24. Ingredients
 Web Container (Java/JSP, Ruby on Rails, PHP, Cold Fusion, etc.)
 Web Developer

25. Basic FBML
<fb:name uid="12345" />
<fb:profile-pic uid="12345" linked="true" />
<fb:dashboard> </fb:dashboard>
<fb:friend-selector uid="123445" name="uid"
idname="friend_sel" />
<fb:multi-friend-selector showborder="false"
actiontext="Invite your friends to use
Librarian.">
<fb:request-form></fb:request-form>

26. API Calls
 Friends.get()
 notifications.send()
 profile.setFBML()
 friends.getAppUsers()

27. Questions?