Technology Transfer: TheFarmer’s Side of the Story              Presented by      Md. Asad-Ur-Rahman Nile        Senior Bu...
Content• Katalyst at a Glance• ICT & Bangladesh• The Katalyst Approach    – Constraints & solutions•    Results & Deepenin...
Katalyst at a Glance                         Phase I                    Phase IIDonors          • DFID                  • ...
Katalyst Approach                                      Supporting                                      Functions          ...
The Constraints    Limited access to ICT tools and technology    Lack of appropriate ICT-based service offers targeting   ...
The Solutions
Delivery Channels: GPCIC & BL7676            A nationwide network of Grameenphone            Community Centre’s (GPCIC), m...
The Results• Partnership with Grameenphone (GP) led to establishment of 502 rural  telecentres known as Grameenphone Commu...
Widening and Deepening the Impact• Rendering specialized public services from the both  delivery channels   – Fertilizer R...
The “Missing Link”• The acceptance to new technology or new source of  information is still very low• The repeat usage by ...
What needs to be considered• Information seeking behavior• The Influencing Factors in Decision Making• The risk assessment...
The Information Seeking BehaviorTop-three information needs                                Information needs during thedur...
The Information Seeking Behavior (contd.)Top-three information needs during                         Top-three information ...
Influences in Decision Making                                             Preparing &          Harvesting,Sources         ...
The Influencing Factors in Decision Making• Economic condition• Economic consideration    – Cost    – Potential gain / los...
Decision Making: Inside the farmer’s mind• SWOT analysis of a farmer on online based Fertilizer  Recommendation System (FR...
Inside the farmer’s mind : SWOT of FRS     • Reduces fertilizer cost                                        • Delivered by...
Lessons Learned• The mindset is of the farmer is one of the most crucial factors• The acceptance of the delivery channel i...
Way Forward• The facilitation for accepting new technology need to be  enhanced• Partnerships with private sector can play...
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The Farmer's Side of the Story

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Presentation by Md. Asad-Ur-Rahman Nile, Katalyst Bangladesh, in the e-agriculture Action Line session, 16 May 2012, at WSIS Forum 2012. Geneva.

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The Farmer's Side of the Story

  1. 1. Technology Transfer: TheFarmer’s Side of the Story Presented by Md. Asad-Ur-Rahman Nile Senior Business Consultant Swisscontact, Katalyst Geneva, Switzerland May 2012
  2. 2. Content• Katalyst at a Glance• ICT & Bangladesh• The Katalyst Approach – Constraints & solutions• Results & Deepening the impact• The Missing Link• The Information seeking behavior & decision making• Lessons learned• Way forward
  3. 3. Katalyst at a Glance Phase I Phase IIDonors • DFID • DFID • SDC • SDC • SIDA • CIDA • The Embassy of NetherlandsImplementers Swisscontact, Swisscontact, GTZ-IS GTZ-ISDuration • Oct ’02 –15 Mar ’08 • 16 Mar ’08 – 15 Mar ’13Budget • US$ 20 million • US$ 45 millionLine Ministry Ministry of Commerce Ministry of Commerce
  4. 4. Katalyst Approach Supporting Functions InformationGovt. Informing & Communication Private Sector Demand Core SupplyInformal Setting & Business Regulations Enforcing Rules Membershipnetwork Informal Rules Organizations & Norms Standards Laws Rules Source: The Springfield Centre
  5. 5. The Constraints Limited access to ICT tools and technology Lack of appropriate ICT-based service offers targeting rural sectors Lack of appropriate policy support for growth of ICT based services Low awareness and usage of among rural people Lack of adequate skill set among service providers
  6. 6. The Solutions
  7. 7. Delivery Channels: GPCIC & BL7676 A nationwide network of Grameenphone Community Centre’s (GPCIC), more than 500 at sub-district level A 24/7 agriculture helpline branded by Bangalink offering agriculture related information and advisory services
  8. 8. The Results• Partnership with Grameenphone (GP) led to establishment of 502 rural telecentres known as Grameenphone Community Information Centre’s (GPCIC) – Cumulative access outreach from March 2008 - June 2011 is 1.5 million+ only from the Grameenphone CIC’s – Cumulative benefit outreach from March 2008 - June 2011 is 0.6 million+ (all services direct & indirect)• The partnership with Banglalink (BL) led the development of Banglalink Agriculture Helpline 7676• Impact of Banglalink Agriculture helpline from Jan’11 to Dec’11 – Relevant calls 32,904 – Repeat calls 22% (7,219)• The partnership with public agency Agriculture Information Service (AIS) led to policy recommendation to facilitate dissemination of agricultural information through ICT based channels and validation mechanism Source: Katalyst Annual Report 2011 , Banglalink & Grameenphone
  9. 9. Widening and Deepening the Impact• Rendering specialized public services from the both delivery channels – Fertilizer Recommendation System (FRS) • Based on nationwide soil sample analysis data • Very precise & balanced dosage recommendation • Reduces fertilizer cost and increases yield • Online based, centrally updated by Soil Resource Development Institute, a government agency under Ministry of Agriculture• Increased number of commercial content providers• Horizontal expansion with Banglalink – SME Helpline 7677• Facilitating market response to increase competition & end user benefit
  10. 10. The “Missing Link”• The acceptance to new technology or new source of information is still very low• The repeat usage by the beneficiaries is still low• The technology transfer through peers is yet to gain a momentum• Majority is waiting to see others use it first• The “What if” questions
  11. 11. What needs to be considered• Information seeking behavior• The Influencing Factors in Decision Making• The risk assessment from a farmer’s POV – The cost benefit analysis – Confidence in service – The uncertainties – The proof of effectiveness
  12. 12. The Information Seeking BehaviorTop-three information needs Information needs during theduring decision stage Needed by preparing and planting stage Needed byHigher yield crops 97% Best farming practicesCurrent prices in the market related to growing crops 84%they sell at 63% Farming machinery 69%Finance 54% Labor 62%Top-three information needsduring seeding stage Needed by Top-three information needsInformation on seed varieties 84% during growing stage Needed byBest farming practices Fertilizer information 96%including how toprepare seeds 83% Pesticide/ herbicide information 71%Finance 52%Farming machinery 53% Crop diseases 71% Source: “Smallholders and Micro--‐enterprises in Agriculture: Information needs and communication patterns” , LIRNEasia 2012
  13. 13. The Information Seeking Behavior (contd.)Top-three information needs during Top-three information needs during sellingharvesting, packing & storage stage Needed by stage Needed byExpected future market prices around thetime when your crops are ready to Prices in market they sell at 98%harvest 85% Prices in markets other than where theyMarket prices where they sell at 78% sell at 87%Prices in markets other than where theysell at 65% Buyers, collectors & traders 73% Preparing & Harvesting,Decision is taken by or influenced by Decision Seedling Planning Growing Packing & Storing SellingAlways by myself 28% 22% 29% 21% 26% 33%Sometimes with the advice of theothers 70% 77% 71% 77% 73% 66%always with the advice of the others 2% 1% 0% 2% 1% 1% Source: “Smallholders and Micro--‐enterprises in Agriculture: Information needs and communication patterns” , LIRNEasia 2012
  14. 14. Influences in Decision Making Preparing & Harvesting,Sources Decision seedling Planning Growing Picking & Sorting SellingFamily/ Friends 63.30% 53.20% 62.00% 54.40% 59.50% 61.20%Other farmers 94.40% 81.80% 90.10% 91.10% 85.10% 89.60%Govt. extensionworkers 44.40% 36.40% 38.00% 40.50% 0.00% 0.00%Traders/ collectors/buyers 0.00% 0.00% 0.00% 0.00% 16.20% 20.90% Extent of farmers’ utilization of a source for their needs during harvesting, packing and storing stage Decision Self-knowledge 29.10% Family/ Friends 13.10% Other farmers 32.70% Mass media 4.10% Govt. ext. worker 1.80% Input supplier 1.70%
  15. 15. The Influencing Factors in Decision Making• Economic condition• Economic consideration – Cost – Potential gain / loss• Education• Age & Experience• Peers• Exposure to communication• Perception
  16. 16. Decision Making: Inside the farmer’s mind• SWOT analysis of a farmer on online based Fertilizer Recommendation System (FRS)• Key facts – FRS is a public service provided by Soil Resource Development Institute (SRDI) an agency under government – Available through GPCIC & BL 7676 – The service is based on soil testing and with a central database – The recommendations from the system have been proven to reduce fertilizer cost and increase yield – Cost of accessing service is minimal (0.12USD to 0.17USD) – Reduces fertilizer cost 20% on average and yield increase in up to 20% on average
  17. 17. Inside the farmer’s mind : SWOT of FRS • Reduces fertilizer cost • Delivered by non-government • Promise of better yield!! people • Its not free • No face to face interaction through call centre Strengths Weaknesses • No direct linkage with GPCIC and agriculture Opportunities Threats• Costs less • “What if” questions• “Sounds good” • Too risky to experiment• Easily accessible • “What is the guarantee”? • Who would be responsible?• Known brands associated
  18. 18. Lessons Learned• The mindset is of the farmer is one of the most crucial factors• The acceptance of the delivery channel is as important as the service itself• The confidence building of the farmers on ICT based channels are needed• The availability of the service is not enough• The involvement of government to use mass media has a huge potential to make a difference• The critical mass of retained users needs to be developed to create a “snowball effect”• Really good, beneficial and profitable services might not be accepted by the mass due to perception• The demand creation from end users side is needed to be developed
  19. 19. Way Forward• The facilitation for accepting new technology need to be enhanced• Partnerships with private sector can play a crucial role to address the issue• The government mechanism can be effective in breaking the barriers by building trust• The role of mass media needs to be focused to address the issue• The latent demand needs to be stimulated through facilitating “cognitive learning”• Indirect influencing mechanism can be effective to influence end users
  20. 20. Thank You

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