Regional Workshop on the Development of Thematic Knowledge Networks

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"Facilitating communities, skills and tools. Promotion and fostering of dialogue and use of social media and Web2.0"

Michael Riggs, Knowledge and Information Management Officer, e-Agriculture Lead Facilitator, FAO (by video bridge, from Rome)

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Regional Workshop on the Development of Thematic Knowledge Networks

  1. 1. 1<br />Regional Workshop on the Development of Thematic Knowledge Networks<br />12-15 April 2011 Budapest, Hungary<br />Facilitating communities, skills and tools. Promotion and fostering of dialogue and use of social media and Web2.0<br />Michael Riggs, Knowledge and Information Management Officer, e-Agriculture Lead Facilitator, FAO (by video bridge, from Rome)<br />
  2. 2. The e-Agriculture Community<br />FAO provides the functions of secretariat and animateur (facilitator).<br />Over 7,000 individual members from more than 160 countries and territories around the world have joined since September 2007.<br />Community members including staff at NGO/CSOs, government institutions, international organizations and the private sector. They are information and communication specialists, researchers, farmers, students, policy makers, entrepreneurs and others.<br />What brings all these different people together is a common interest. They all want to share knowledge, learn from others, and improve decisions about the use of ICTs to improve livelihoods, and build sustainable agriculture, forestry and fisheries sectors.<br />2<br />
  3. 3. "e-Agriculture is connecting us with [global networks] through the e-platform... knitting nicely, which benefit all of us. I would like to see e-Agriculture growing further and further..." <br />Dr. Harsha Liyanage, Sarvodaya-Fusion, and e-Agriculture Community Member<br />3<br />
  4. 4. We need to:<br /><ul><li> Increasing traffic
  5. 5. Opening communication
  6. 6. Moving from one-way informationstreams to geometric engagements</li></ul>How? With social media (web 2.0)<br />We use:<br />Twitter<br />Facebook<br />LinkedIn<br />YouTube<br />Delicious<br />Jumo<br />4<br />
  7. 7. Social Media drives traffic to the website<br />From 2009 to 2010: 26.12% of traffic sources were from Referring Sources:<br /><ul><li>Twitter: 15%
  8. 8. Facebook: 11 %
  9. 9. From 2010 to 2011: 30.97% of traffic sources were from Referring Sources:
  10. 10. Twitter: 17.50%
  11. 11. Facebook: 13.47 %</li></ul>5<br />
  12. 12. Cartoons via mobile phone bring educational materials to smallholder farmers: http://bit.ly/h4yN2U<br />Social media<br />(Twitter and Facebook) drives eyes to the website.<br />6<br />
  13. 13. What are the emerging tools, standards & infrastructures? e-Consultation on CIARD Framework for data & info sharing: http://bit.ly/f8jkbx<br />Amplification using Twitter.<br />Followers<br />2,947<br />2,233<br />75<br />517<br />Followers<br />151<br />1,324<br />350<br />13,721<br />7<br />
  14. 14. 8<br />
  15. 15. 9<br />
  16. 16. Be strategic. You wouldn’t try to meet everyone all at once, so don’t try to communication with them all at once or all in the same manner.<br />Differentiate!<br /><ul><li>Twitter: broad, tech/comm. savvy audience. Drives a lot of traffic to platform. Builds two-way communication.
  17. 17. Facebook: younger audience. Drives traffic, not a lot of conversation.
  18. 18. LinkedIn: “profession” oriented audience. Unique conversation amongst people who don’t go to platform.</li></ul>One way to start is with a personal account, to allow time to get a feel for the tools and how they work. Then one can fine tune a program for their work account.<br />10<br />
  19. 19. COMMENTS AND QUESTIONS<br />Michael RiggsKnowledge and Information Management Officere-Agriculture Lead FacilitatorKnowledge and Capacity for Development BranchOffice of Knowledge Exchange, Research and Extension<br />Michael.Riggs@fao.org<br />www.e-agriculture.org<br />www.twitter.com/e_agriculture<br />www.youtube.com/user/eagriculture<br />www.linkedin.com/groups/eAgriculture-3294740<br />www.facebook.com/home.php#!/pages/e-Agricultureorg/133387906674204<br />11<br />

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