Eagle Marketing Loyalty Club Introduction

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Introduction to Eagle Marketing's Loyalty Clubs for broadcasters.

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Eagle Marketing Loyalty Club Introduction

  1. 1. Eagle Marketing Loyalty Clubs<br />1<br />Build Ratings, Relationships and Revenue <br />
  2. 2. Reach Your Goals<br />Customized “members only” clubs: <br />Drive viewership to key day parts<br />Generate new revenue with sponsorships<br />Build traffic to your website<br />Increase social media audience<br />2<br />
  3. 3. Create a Meaningful Engagement<br />Connect with your audience:<br />Survey members to gain insights on key issues and interests<br />Personalize eblasts with user-defined content targeted to their geographic area<br />Engage and reward them with prizes and exclusives<br />3<br />
  4. 4. Partner with Broadcast Pros<br />From strategy to execution, concept to creation Eagle Marketing will: <br />Write, design and develop all aspects of your club’s campaign integrating your station brand<br />Provide monthly reporting and ongoing analysis so you can monitor progress<br />Offer regular enhancements keeping the club fresh<br />4<br />
  5. 5. Loyalty Club Website Examples: Bright House Networks<br />5<br />www.news13club.com<br />Member Home Page<br />www.baynews9club.com<br />Landing Page<br />
  6. 6. Eblast Example: Weekly Member Update<br />Customized content and links based on user preferences<br />Quick links to social media and station website to drive traffic/engagement<br />Chance to win in the monthly sweepstakes <br />6<br />
  7. 7. Eblast Example: Birthday Club<br />7<br />Delight members with personalized eblasts on their birthday<br />Include a video from the member’s favorite newscaster and/or an exclusive gift from a sponsor<br />
  8. 8. Contact Us To Learn More<br />info@eaglemarketing.com<br />619.223.1273<br />8<br />

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