UX Axioms & Other Observations

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For an updated version of this talk see http://www.slideshare.net/eadahl/ux-axioms-26-principle-to-drive-better-product-design or http://www.uxaxioms.com/ …

For an updated version of this talk see http://www.slideshare.net/eadahl/ux-axioms-26-principle-to-drive-better-product-design or http://www.uxaxioms.com/

This talk was given to the IxDA Grand Rapids meeting on December 11, 2012. It is an initial exploration of axioms and observations that are relevant to UX Design. These 50 Axioms are a exploration into the UX space building off the successful Design Axioms we (Involution Studios) have already created - http://designaxioms.com/

This presentation will evolve. Some axioms will die, some new ones will be born and the rest will recombine to take new forms. As the number of axioms shrinks, stories will be added to illuminate and highlight the axiom in the real world.

I would love your critical feedback and critique as these evolve.

Thanks you to the Grand Rapids IxDA for inviting me to speak and allowing me to explore this new space with them.

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  • 1. IxDA Grand Rapids | Hosted by Mutually HumanErik Dahl“UX AXIOMS AND OTHER OBSERVATIONS”
  • 2. About MeErik Dahl of Involution Studios, Columbus @eadahl @goinvo #UXaxioms
  • 3. About this Talk:“UX AXIOMS AND OTHER OBSERVATIONS” @eadahl @goinvo #UXaxioms
  • 4. AXIOM No.01 IT’S ALL ABOUT PEOPLE; IT’S NOT ABOUT THE OBJECT OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 5. "Our goal as designers of this thing, should not beto have this object be an end in itself. Happinessisnt going to come from engaging in this new pieceof software. If by using this product, or owning thisproduct, or coming into contact with this product,you see it as a window through which you engagemore meaningfully with life then I think wevedone the right thing. But you notice where that putsthe emphasis, the emphasis is not on the product.The product becomes like a hole that you lookthrough. Its a very zen kind of notion. It is in itstransparency that it fulfills its function." -Joe Ballay OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 6. AXIOM No.02 HAVE HUMILITY; BE HUMANE; AND DESIGN FROM A PLACE OF EMPATY; OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 7. AXIOM No.03 UX IS NOT JUST ABOUT GIVING PEOPLE WHAT THEY WANT OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 8. AXIOM No.04 YOU CAN’T TRUST WHAT PEOPLE SAY; YOU NEED TO VALIDATE THROUGH OBSERVATION. OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 9. AXIOM No.05 REDUCE THE BARRIER BETWEEN PEOPLE AND DATA, AND BETWEEN PEOPLE AND INFORMATION OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 10. AXIOM No.06 PAY ATTENTION TO ALL THREE VECTORS OF SPACE, WEIGHT, & TIME. OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 11. AXIOM No.07 DESIGN DOESN’T START OR END WITH THE PIXEL OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 12. AXIOM No.08 UX DESIGN IS AN ENGAGEMENT INSYSTEMS THINKING OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 13. AXIOM No.09 EVERYTHING IS DESIGNED AND EVERYTHING IS A DESIGN CHALLENGE OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 14. AXIOM No.10 GIVE IT A NAME & IMBUE IT WITH MAGICAL POWERS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 15. AXIOM No.11 STORIES ARE THE WAY WE UNDERSTAND OURSELVES AND THE WORLD OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 16. AXIOM No.12 DEVELOP YOURCOMMUNITY; YOU ARE NOTHING WITHOUT YOUR COMMUNITY OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 17. AXIOM No.13 KNOW YOUR MATERIALITY: PEOPLE, TECHNOLOGY, BUSINESS, AESTHETICS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 18. AXIOM No.14 MAKE NON-ARBITRARY DESING DECISIONS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 19. AXIOM No.15 UNDERSTAND CULTURE AND CONTEXT OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 20. AXIOM No.16CREATE AND CLOSE FEEDBACK LOOPS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 21. AXIOM No.17 GET COMFORTABLE WITH AMBIGUITY; UX DESIGN IS FULL OF IT OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 22. AXIOM No.18 EXPLORE AND UNDERSTAND YOUR EMOTIONS AND THOSEYOU ARE DESIGNING FOR OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 23. AXIOM No.19 MAKE STUFF; AND THEN KILL IT OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 24. AXIOM No.20 DEFINE A PRODUCT VISION AND THEN USE IT TO DRIVE DECISIONS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 25. AXIOM No.21STAY LEAN AND FLEXIBLE; SOLVE THE PROBLEM IN FRONT OF YOU NOT THE ONE BEHIND YOU OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 26. AXIOM No.22DRIVE TO THE WHY; DON’T STOP AT THE SYMPTOM OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 27. AXIOM No.23 PAY ATTENTION TOLIFECYCLES AND NOT JUST KEY MOMENTS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 28. AXIOM No.24 TAME COMPLEXITY DON’T ABOLISH IT OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 29. AXIOM No.25 WHAT IF YOU THOUGHT OF THE PERSON USING YOUR PRODUCT AS A COLLABORATOR OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 30. AXIOM No.26 THE THREE-LEGGED STOOL OF DESIGN: PREPARATION,EXECUTION & REFLECTION OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 31. AXIOM No.27GET STARTED NOW; DO SOMETHING OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 32. AXIOM No.28 EXPOSE AND CHALLENGE ASSUMPTIONS—YOUR OWN AND OTHERS; CREATE HYPOTHESES TO TEST ASSUMPTIONS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 33. AXIOM No.29 BE CURIOUS AND CONSTANTLY EXPOSEYOURSELF TO THE WORLD OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 34. AXIOM No.30 BE WILLING TO EXPERIMENT AND FAIL; BUT LEARN FROM YOUR MISTAKES OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 35. AXIOM No.31 CREATE “YES AND” OPPORTUNITIES; DON’T ALWAYS ASSUME “EITHER OR” OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 36. AXIOM No.32 STRIVE FOR “NOTHING LEFT TO TAKE AWAY”; RUTHLESSLY EDIT OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 37. AXIOM No.33 SEEK OUT AND EXPLOIT PATTERNS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 38. AXIOM No.34 THEORY ALLOWS YOU TOABSTRACT, GENERALIZE, AND APPLY PATTERNS TO NEW AND NOVEL SITUATIONS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 39. AXIOM No.35 REFRAME CONSTRAINTS AS FORCING FUNCTIONS AND FIND FREEDOM IN THE STRUCTURE OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 40. AXIOM No.36 THE DESIGNER AS FACILITATOR— FIGURE OUT HOW TO CREATE “SPACE” AND STRIVE FOR THE ASYMPTOTE OF SHARED UNDERSTANDING OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 41. AXIOM No.37 SET AND MANAGEEXPECTATIONS. THIS APPLIESTO ANY INTERACTION WITHOTHER PEOPLE OR PRODUCTS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 42. AXIOM No.38 HOLD AND EXPLORE THE BIG PICTURE AND THE DETAILS AT THE SAME TIME OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 43. AXIOM No.39 UNDERSTAND HOW PEOPLE CREATE MEANING ANDDESIGN ARTIFACTS THAT WILL RESONATE AND GENERATE MEANING OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 44. AXIOM No.40DESIGN FROM CURRENT AND FOR IDEAL EXPERIENCES; EITHER ONE ALONE ISN’T ENOUGH OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 45. AXIOM No.41DELIVERABLE DON’T MATTER AS MUCH AS OUTCOMES OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 46. AXIOM No.42 CREATE MODELS NOT JUST NARRATIVES OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 47. AXIOM No.43 CREATE MODELS NOT JUST NARRATIVES OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 48. AXIOM No.44 ALLOW FOR REFLECTION TIME OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 49. AXIOM No.45 FIND “BRIGHT SPOTS” AND UNDERSTAND WHY THEY WORK AND HOW THEY CAN BE APPLIED OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 50. AXIOM No.46 RECOGNIZE WHEN YOU ARE HAVING A UI CONVERSATION AND WHEN IT SHIFTS TO A BUSINESS CONVERSATION OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 51. AXIOM No.47 EXTERNALIZE YOUR WORK FOR YOUR OWN COGNITIVE PROCESS AND TO PROMOTE COLLABORATION. OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 52. AXIOM No.48TRUST IS FOUNDATIONAL TO INTERACTIONS; TAKE RESPONSIBILITY, FOSTERTRUST AND RESPECT THE GIFT OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 53. AXIOM No.49 DEFINE THE PROBLEM AND BUILD THE RIGHT THING; MAKE IT USEFUL AND MAKE THE WORLD A BETTER PLACE OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 54. AXIOM No.50 ULTIMATELY, UX DESIGN IS AN ORIENTATION TOWARD REALITY AS OPPOSED TO A SET OF TOOLS, A PROCESS, OR ... OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
  • 55. THANKS OFFICIAL PRESENTATION: GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS“UX AXIOMS AND OTHER OBSERVATIONS” DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI